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Vybrané publikace/výsledky
Road tax as an economic tool of the support for the development of multimodal transport in selected EU states (2017)
Motivation of employees of transport and logistics companies in the Czech Republic and in a Selected Region of the PRC (2017)
INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (2017)
MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (2017)
Clustering Czech Consumers According to Their Spontaneous Awareness of Foreign Brands (2017)
Competences of University Graduates in Field of Transport and Logistics (2017)
PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (2017)
Strategy of Regional Development and Rural Development supported by the EU and their implementation in the Czech Republic (case study) (2017)
Rural municipalities in the context of local economic development in the Czech Republic (2017)
FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (2017)
E-shops and customer feedback: experience by Czech B2C customers (2017)
The Importance and Influence of Country-of-Origin on Consumer Brand Perception (2016)
Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (2017)
Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (2014)
Possibilities of Using the Data for Planning the Cycling Infrastructure (2016)
Katedra cestovního ruchu a marketingu (2016)
Chinese e-shops from the Czech B2C customers’ point of view (2016)
The importance of accommodation establishments in tourism and their localization: the case of the chosen area in the Czech Republic (2016)
Methodological Approaches to Customer Satisfaction Measurement (2016)
Marketing Strategy for Effective Customer Relationship Management (2016)
The application of the Organizational Culture Assesment Instrument (OCAI) to Logistics Enterprises (2016)
The Possibilities of Dynamic Shipment weighing in Rail Freight Transport (2016)
Značky a český zákazník (2015)
Facility management - Instrument for the management of support processes for HRM outsourcing (2016)
Customer-centric Approach in Terms of Online Marketing (2015)
Podniky cestovního ruchu 2 : Vysokoškolská učenice (2015)
The Analysis of Czech Customers Attitude to Modern Technologies in Retail (2015)
Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization (2015)
The Evaluation of Internal Communication Flows of Companies (2015)
Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce (2015)
Obchodní činnost (2015)
Podniky cestovního ruchu 1 : vysokoškolská učebnice (2015)
Quality evaluation of internal communication in logistics companies (2015)
The quality of Communication in the Context of regional Development (2014)
Loyalty programs analysis in selected retail chains (2014)
Impact of the Financial Crisis on the European Labour Market (2014)
Podnikatelské prostředí a konkurenceschopnost (2014)
Věrnostní program jako nástroj zvyšování konkurenceschopnosti hotelu (2014)
Využití manažerských informačních systémů ve sféře hotelnictví (2014)
Vliv ekonomické krize na hotelnictví v České republice (2014)
Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (2014)
Building a career in marketing communication in a sustainable development era: which key competencies are required? (2023)
Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison (2023)
Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market (2023)
Editor (2023)
Fairtrade products in retail chains: Case study in the Czech Republic (2023)
The application of CSR in marketing communication and its potential impact on customer perceived value (2023)
Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization (2023)
Impact of selected financial indicators on a company's reputation (2022)
Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market (2022)
Analysis of E-Consumer Behavior During the COVID-19 Pandemic (2022)
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption (2022)
Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe (2022)
Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic (2022)
Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services (2022)
Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market (2022)
Financial Health of Enterprises as a Tool of Business Potential of an Area (2022)
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review (2022)
Sustainable development of municipalities and smart cities concept in the Czech Republic (2018)
Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil (2021)
DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES (2018)
THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC (2021)
Praktický workshop "Malé a střední podniky – současnost a vize 2020" (2020)
Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (2019)
Transparency of the enterprise: From theory to practice of evaluation (on the example of retail networks) (2019)
Digital Era and Consumer Behavior on the Internet (2020)
Lexikon pojmů z oblasti podnikatelských kompetencí (2019)
Selection of Most Suitable Candidates for the Talent Pool in a Furniture Manufacturing Company (2016)
ERASMUS European Programme as a Tool for Multicultural and Intercultural Education (2018)
Motivation Preferences of Hungarian and Slovak Employees are Significantly Different (2017)
Usage of Urgency Variable in Marketing Communication of Colleges (2018)
Comparison of Asian Tourists’ Preferences on the Basis of Their Destination in the Czech Republic (2018)
Factors Influencing Customer Loyalty towards Private Labels (2018)
Advertising at Media Market – Evidence from the Czech Republic (2018)
Theoretical Point of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs (2018)
The Importance of Stakeholders in Services case study in the Czech market (2016)
Preferences of Tourism Participants in the Area of Animation Programs (2018)
Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (2018)
Povědomí české společnosti o Čínské lidové republice (2018)
What Influences Guests’ Total Evaluation of Five-Star Hotels (2017)
Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists (2017)
Comparison of motivational preferences of university students and employees (2017)
Preference to Local Food vs. Preference to “National” and Regional Food (2018)
Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (2018)
Blahobyt ve vybraných regionech zemí V4 (2018)
Rozvoj venkovských obcí v Jihočeském kraji prostřednictvím externích finančních zdrojů (2018)
Evidence of Chinese income dynamics and its effects on income scaling law. (2017)
Strategic Tools of Human Resource Management for Operation of SMEs in the Wood-processing Indrustry (2017)
Cluster Analysis Used as the Strategic Advantage of Human Resource Management in Small and Medium-sized Enterprises in the Wood-processing Industry (2017)
PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (2018)
KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
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