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Significant communication factors for sustainable products with a focus on Czech consumers (2024)
Differences in sustainable nutrition behaviour of different generations of Czech consumers (2023)
IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES (2014)
Traditional folk event with national importance: The impact of visitors’ age (2016)
Building a career in marketing communication in a sustainable development era: which key competencies are required? (2023)
Perceived advantages and disadvantages of Internet Shopping (2015)
The Analysis of Czech Customers Attitude to Modern Technologies in Retail (2015)
The question of (un)employment - the impact of the coronavirus pandemic on the business model of SMEs (2023)
The identification and development of talents in the environment of logistics companies (2015)
Fairtrade products in retail chains: Case study in the Czech Republic (2023)
Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization (2023)
Certifikovaná metodika: Rozvojové scénáře pro MSP v návaznosti na situaci spojenou s pandemií COVID-19 (2022)
Online reputation management of a selected tourism facility (2022)
Impact of selected financial indicators on a company's reputation (2022)
Building reputation and social media – how effectively do attractive European tourist destinations communicate on them? (2022)
Online reputation management of Four Seasons Hotel Prague (2022)
Analysis of the video game industry in the Czech Republic in 2016-2020 (2022)
Empirical study of Online Reputation Management of entities in the field of supply and demand chain in Slovakia (2022)
Internet Marketing (2022)
Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market (2022)
Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains (2022)
Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic (2022)
Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic (2022)
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET (2022)
Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market (2022)
Financial Health of Enterprises as a Tool of Business Potential of an Area (2022)
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review (2022)
Analysis of the Czech Advertising Market and its Main Players (2022)
Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic (2022)
Generic Competency Model: Business Graduate Key Competencies for Successful Working at Trading Companies-Case Study from the Czech Republic (2021)
Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil (2021)
PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA (2018)
Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries (2019)
Souhrnná výzkumná zpráva: Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru (2021)
Praktický workshop "Malé a střední podniky – současnost a vize 2020" (2020)
Praktická konference "Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru 2020" (2020)
Online Shopping and Reading E-Shops’ Terms and Conditions (2019)
Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (2019)
Digital Era and Consumer Behavior on the Internet (2020)
Lexikon pojmů z oblasti podnikatelských kompetencí (2019)
Selection of Most Suitable Candidates for the Talent Pool in a Furniture Manufacturing Company (2016)
Economic potential of SMEs in the regional context of the Czech republic (2018)
ERASMUS European Programme as a Tool for Multicultural and Intercultural Education (2018)
The Impact of the Economic Crisis on the Development of the Number of Accommodation Establishments in V4 Countries (2018)
Usage of Urgency Variable in Marketing Communication of Colleges (2018)
Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests (2018)
Factors Influencing Customer Loyalty towards Private Labels (2018)
Advertising at Media Market – Evidence from the Czech Republic (2018)
E-commerce and online purchasing in the Czech Republic (2018)
The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision (2018)
The Importance of Stakeholders in Services case study in the Czech market (2016)
Preferences of Tourism Participants in the Area of Animation Programs (2018)
Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (2018)
Vnímání významu pojmů "družstvo" a "družstevnictví" (2018)
Povědomí české společnosti o Čínské lidové republice (2018)
The Impact of Human Potential on the Economic Success of Rural Municipalities (2018)
Czech-Chinese Business Cooperation Case Study (2018)
Stimulation of customer feedback in B2C e-shops (2017)
What Influences Guests’ Total Evaluation of Five-Star Hotels (2017)
Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists (2017)
Students as a Specific Segment of Banking Sector - Case Study (2016)
Comparison of using social networks for seeking employment in Italy and Slovakia (2017)
Comparison of the motivation level of manufacturing enterprises employees in V4 countries (2017)
Comparison of motivational preferences of university students and employees (2017)
Preference to Local Food vs. Preference to “National” and Regional Food (2018)
Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (2018)
Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (2018)
Blahobyt ve vybraných regionech zemí V4 (2018)
Rozvoj venkovských obcí v Jihočeském kraji prostřednictvím externích finančních zdrojů (2018)
Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users (2015)
Evidence of Chinese income dynamics and its effects on income scaling law. (2017)
Strategic Tools of Human Resource Management for Operation of SMEs in the Wood-processing Indrustry (2017)
Motivace zaměstnanců z hlediska vybraných atributů v prostředí českých a slovenských dopravních a logistických podniků (2017)
PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (2018)
Financování rozvoje venkovských obcí v Jihočeském kraji (2017)
Comparison of Transport Services in Rural Municipalities of South Bohemia (2017)
SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (2017)
EVALUACE KARIÉRNÍCH KOTEV STUDENTŮ BAKALÁŘSKÉHO STUDIA EKONOMICKÉHO ZAMĚŘENÍ (2017)
PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (2017)
SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (2017)
MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU (2017)
Natural language processing the efficiency of early learning of foreign languages (empirical study) (2017)
Road tax as an economic tool of the support for the development of multimodal transport in selected EU states (2017)
Motivation of employees of transport and logistics companies in the Czech Republic and in a Selected Region of the PRC (2017)
INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (2017)
Clustering Czech Consumers According to Their Spontaneous Awareness of Foreign Brands (2017)
Clusters of Czech Consumers with Focus On Domestic Brands (2017)
MOTIVÁCIA ŠTUDENTOV K VOĽBE ŠTUDOVAŤ NA VYSOKEJ ŠKOLE (2017)
Management of Customer Service in Terms of Logistics Information Systems (2017)
Strategy of Regional Development and Rural Development supported by the EU and their implementation in the Czech Republic (case study) (2017)
Analýza meziobecní spolupráce v Jihočeském kraji (2017)
Clustering in Relation to Brand Perception: An Example Based on Czech Consumers (2016)
EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA (2017)
FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (2017)
Product Information and its Impact on Consumer Brand Perception (2016)
The Importance and Influence of Country-of-Origin on Consumer Brand Perception (2016)
STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES (2014)
Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic (2015)
Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (2017)
Librarians Competencies in the Global Environment (2016)
Food Tourism as an Opportunity of Promoting Local Gastronomy (2016)
Managing Attitudes of Consumers towards Brands and Quality (2016)
Perception of Quality in Decision Making regarding Purchase of Organic Food (2016)
Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (2014)
Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities (2014)
Employees Teaching Strategy from the Perspective of Gender Differences (2016)
Katedra cestovního ruchu a marketingu (2016)
The importance of accommodation establishments in tourism and their localization: the case of the chosen area in the Czech Republic (2016)
STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY (2016)
Methodological Approaches to Customer Satisfaction Measurement (2016)
Marketing Strategy for Effective Customer Relationship Management (2016)
The application of the Organizational Culture Assesment Instrument (OCAI) to Logistics Enterprises (2016)
Značky a český zákazník (2015)
Facility management - Instrument for the management of support processes for HRM outsourcing (2016)
Stakeholder profile and stakeholder mapping of SMEs (2016)
Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (2016)
Motivace k cestě jako determinující podmínka úspěšné marketingové komunikace podniků a institucí cestovního ruchu (2016)
Perception of the "Cheap Accommodation" in the Youth Tourism Market (2015)
The Evaluation of Internal Communication Flows of Companies (2015)
Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce (2015)
Zákazníci jako spolupracovníci v maloobchodním podnikání (2015)
Strategický management (2015)
Projekt 1 (2015)
Analysis of development of the most valuable brands in the world and the most valuable brands in China (2015)
Possibility of increasing the quality of communication in public administration (2015)
The importance of vulnerable areas with potential tourism development: a case study of the Bohemian forest and South Bohemia tourism regions (2014)
Podniky cestovního ruchu 1 : vysokoškolská učebnice (2015)
Postavení Číny v mezinárodním obchodě : vysokoškolská učebnice (2015)
Loyalty programs analysis in selected retail chains (2014)
Vliv ekonomické krize na vývoj tržeb v maloobchodě (2014)
Impact of the Financial Crisis on the European Labour Market (2014)
New technology in Czech Retailing: Self-scaning system (2014)
Využití manažerských informačních systémů ve sféře hotelnictví (2014)
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