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LIŽBETINOVÁ, Lenka; Tsolmon JAMBAL and Jaroslav STUCHLÝ. LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA. Online. In prof. Ing. Tomas Kliestik, Ph.D. Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 673 - 680, 2926 pp. ISBN 978-80-8154-249-7.