STUCHLÝ, Jaroslav; Tsolmon JAMBAL and Lenka LIŽBETINOVÁ. Loyalty programs and customer preferences. Online. In Soliman K.S. Vision 2020: Sustainable Economic Development and Application of Innovation Management. Norristown: International Business Information Management Association, IBIMA, 2018, p. 8321-8328. ISBN 978-0-9998551-1-9.

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