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Vybrané publikace/výsledky

Leadership a kreativní průmysl: vysokoškolské učební texty (2024)
The market dance between the rhythm of bitcoin prices and the S&P 500 Index (2024)
Pandemic Economic Crises (2023)
Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic (2024)
Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic (2023)
ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE (2024)
ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE (2024)
ONLINE REPUTATION OF AI AND ML SUPPLY CHAIN FIRMS & SOLUTIONS: AN EMPIRICAL STUDY (2024)
MAPPING SCIENTIFIC TRENDS IN THE SHARING ECONOMY AND SUSTAINABLE DEVELOPMENT: NATIONAL STRATEGIES AND INNOVATION DYNAMICS (2024)
Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development (2024)
Significant communication factors for sustainable products with a focus on Czech consumers (2024)
Differences in sustainable nutrition behaviour of different generations of Czech consumers (2023)
Building a career in marketing communication in a sustainable development era: which key competencies are required? (2023)
The question of (un)employment - the impact of the coronavirus pandemic on the business model of SMEs (2023)
Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective (2023)
Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison (2023)
Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market (2023)
Social Media as a Tool of Building Reputation and Identity of National Parks (2023)
Member of Editorial Board (2023)
Editor (2023)
Fairtrade products in retail chains: Case study in the Czech Republic (2023)
The application of CSR in marketing communication and its potential impact on customer perceived value (2023)
Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization (2023)
Global envelope method – new trend in determining economic potential of rural areas (2023)
Issue of Online Reputation of Electric Vehicles - Selected Views and Perspectives in the Context of Interyear Development (2023)
Certifikovaná metodika: Rozvojové scénáře pro MSP v návaznosti na situaci spojenou s pandemií COVID-19 (2022)
Analysis of Codes of Ethics in the Transport and Logistics Industry in the Czech Republic (2022)
Online reputation management of a selected tourism facility (2022)
Impact of selected financial indicators on a company's reputation (2022)
Building reputation and social media – how effectively do attractive European tourist destinations communicate on them? (2022)
Online reputation management of Four Seasons Hotel Prague (2022)
Analysis of the video game industry in the Czech Republic in 2016-2020 (2022)
Projecting Sustainable Systems of Economy by Means of Ecological Optimization (2022)
Empirical study of Online Reputation Management of entities in the field of supply and demand chain in Slovakia (2022)
Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram (2022)
THE BIOPLASTICS MARKETING COMMUNICATION ON SOCIAL MEDIA: PROMOTING SUSTAINABILITY DELIVERED BY INNOVATIVE MATERIALS AND PRODUCTS (2022)
Internet Marketing (2022)
Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market (2022)
Analysis of E-Consumer Behavior During the COVID-19 Pandemic (2022)
Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains (2022)
Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic (2022)
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption (2022)
Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe (2022)
Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic (2022)
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET (2022)
Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services (2022)
Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market (2022)
Financial Health of Enterprises as a Tool of Business Potential of an Area (2022)
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review (2022)
Analysis of the Czech Advertising Market and its Main Players (2022)
Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic (2022)
Generic Competency Model: Business Graduate Key Competencies for Successful Working at Trading Companies-Case Study from the Czech Republic (2021)
Sustainable development of municipalities and smart cities concept in the Czech Republic (2018)
Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil (2021)
PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA (2018)
DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES (2018)
THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC (2021)
Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries (2019)
A decision-making method based on consumer spending data (2020)
Souhrnná výzkumná zpráva: Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru (2021)
Praktický workshop "Malé a střední podniky – současnost a vize 2020" (2020)
Praktická konference "Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru 2020" (2020)
Stakeholder Identification and Selection – Two Steps of Stakeholder Analysis For Management Strategic Decision-Making (2019)
Online Shopping and Reading E-Shops’ Terms and Conditions (2019)
Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (2019)
Transparency of the enterprise: From theory to practice of evaluation (on the example of retail networks) (2019)
Digital Era and Consumer Behavior on the Internet (2020)
Handbuch für Unternehmensgründer (2019)
Lexikon pojmů z oblasti podnikatelských kompetencí (2019)
Selection of Most Suitable Candidates for the Talent Pool in a Furniture Manufacturing Company (2016)
Economic potential of SMEs in the regional context of the Czech republic (2018)
ERASMUS European Programme as a Tool for Multicultural and Intercultural Education (2018)
Motivation Preferences of Hungarian and Slovak Employees are Significantly Different (2017)
The Impact of the Economic Crisis on the Development of the Number of Accommodation Establishments in V4 Countries (2018)
Usage of Urgency Variable in Marketing Communication of Colleges (2018)
Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests (2018)
Comparison of Asian Tourists’ Preferences on the Basis of Their Destination in the Czech Republic (2018)
Factors Influencing Customer Loyalty towards Private Labels (2018)
Advertising at Media Market – Evidence from the Czech Republic (2018)
E-commerce and online purchasing in the Czech Republic (2018)
Theoretical Point of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs (2018)
The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision (2018)
Comparative analysis of stakeholder groups in selected sectors (2016)
The Importance of Stakeholders in Services case study in the Czech market (2016)
Preferences of Tourism Participants in the Area of Animation Programs (2018)
Tourist Preferences in Cesky Krumlov (Czech Republic) Depending on the Country of Their Origin (2018)
Identification of Stakeholder Profile for Developing Targeted Communication (2016)
Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (2018)
Vnímání významu pojmů "družstvo" a "družstevnictví" (2018)
Povědomí české společnosti o Čínské lidové republice (2018)
Preference hostů lokálních ubytovacích zařízení ve vztahu k preferencím ostatních hostů (2018)
The Impact of Human Potential on the Economic Success of Rural Municipalities (2018)
Czech-Chinese Business Cooperation Case Study (2018)
Stimulation of customer feedback in B2C e-shops (2017)
What Influences Guests’ Total Evaluation of Five-Star Hotels (2017)
Perception of the Service Quality in the Senior Tourism Market (2016)
Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists (2017)
Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View (2016)
Students as a Specific Segment of Banking Sector - Case Study (2016)
MOTIVATION LEVEL AND ITS COMPARISON BETWEEN SENIOR MANAGERS AND BLUE COLLAR WORKERS IN SLOVAK SMALL AND MEDIUM-SIZED TRANSPORT ENTERPRISES (2017)
Comparison of using social networks for seeking employment in Italy and Slovakia (2017)
Comparison of the motivation level of manufacturing enterprises employees in V4 countries (2017)
Comparison of motivational preferences of university students and employees (2017)
Preference to Local Food vs. Preference to “National” and Regional Food (2018)
Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (2018)
Preference seniorů na trhu cestovního ruchu (2018)
Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (2018)
Blahobyt ve vybraných regionech zemí V4 (2018)
Attitude college students in South Bohemian Region to opportunities of increasing employability in the labour market (2017)
Rozvoj venkovských obcí v Jihočeském kraji prostřednictvím externích finančních zdrojů (2018)
Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users (2015)
ROZVOJ VENKOVSKÝCH OBCÍ PODPOROVANÝ EVROPSKOU UNIÍ V OBDOBÍ 2007 - 2015 (2017)
Advertising in Chinese Markets (2015)
Evidence of Chinese income dynamics and its effects on income scaling law. (2017)
Strategic Tools of Human Resource Management for Operation of SMEs in the Wood-processing Indrustry (2017)
Cluster Analysis Used as the Strategic Advantage of Human Resource Management in Small and Medium-sized Enterprises in the Wood-processing Industry (2017)
Motivace zaměstnanců z hlediska vybraných atributů v prostředí českých a slovenských dopravních a logistických podniků (2017)
MANAGER´S DATA IN HUMAN RESOURCE MANAGEMENT FROM THE PERSPECTIVE OF THE WORK POSITION (2017)
PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (2018)
REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2018)
Financování rozvoje venkovských obcí v Jihočeském kraji (2017)
Comparison of Transport Services in Rural Municipalities of South Bohemia (2017)
PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (2017)
SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (2017)
EVALUACE KARIÉRNÍCH KOTEV STUDENTŮ BAKALÁŘSKÉHO STUDIA EKONOMICKÉHO ZAMĚŘENÍ (2017)
KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (2017)
PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (2017)
SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (2017)
MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU (2017)
Natural language processing the efficiency of early learning of foreign languages (empirical study) (2017)
Road tax as an economic tool of the support for the development of multimodal transport in selected EU states (2017)
Motivation of employees of transport and logistics companies in the Czech Republic and in a Selected Region of the PRC (2017)
INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (2017)
MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (2017)
Clustering Czech Consumers According to Their Spontaneous Awareness of Foreign Brands (2017)
Competences of University Graduates in Field of Transport and Logistics (2017)
Clusters of Czech Consumers with Focus On Domestic Brands (2017)
PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (2017)
PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (2017)
MOTIVÁCIA ŠTUDENTOV K VOĽBE ŠTUDOVAŤ NA VYSOKEJ ŠKOLE (2017)
Management of Customer Service in Terms of Logistics Information Systems (2017)
APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (2017)
Strategy of Regional Development and Rural Development supported by the EU and their implementation in the Czech Republic (case study) (2017)
Rural municipalities in the context of local economic development in the Czech Republic (2017)
Analýza meziobecní spolupráce v Jihočeském kraji (2017)
Clustering in Relation to Brand Perception: An Example Based on Czech Consumers (2016)
POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (2017)
EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA (2017)
FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (2017)
E-shops and customer feedback: experience by Czech B2C customers (2017)
Product Information and its Impact on Consumer Brand Perception (2016)
The Importance and Influence of Country-of-Origin on Consumer Brand Perception (2016)
STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES (2014)
Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic (2015)
Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (2017)
Librarians Competencies in the Global Environment (2016)
Food Tourism as an Opportunity of Promoting Local Gastronomy (2016)
Perception of Chinese brands in the Czech Republic (2016)
Consumer Attitudes towards Brands in Relation to Price (2016)
Managing Attitudes of Consumers towards Brands and Quality (2016)
Perception of Quality in Decision Making regarding Purchase of Organic Food (2016)
Customer relationship management (CRM) in small brick-and-mortar retail shops: Back to the essence of CRM (2016)
Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (2014)
Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities (2014)
Employees Teaching Strategy from the Perspective of Gender Differences (2016)
Possibilities of Using the Data for Planning the Cycling Infrastructure (2016)
Katedra cestovního ruchu a marketingu (2016)
Chinese tourists’ perception of service quality in Český Krumlov (Czech Republic) (2016)
Chinese e-shops from the Czech B2C customers’ point of view (2016)
The importance of accommodation establishments in tourism and their localization: the case of the chosen area in the Czech Republic (2016)
STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY (2016)
Methodological Approaches to Customer Satisfaction Measurement (2016)
Marketing Strategy for Effective Customer Relationship Management (2016)
The application of the Organizational Culture Assesment Instrument (OCAI) to Logistics Enterprises (2016)
The Possibilities of Dynamic Shipment weighing in Rail Freight Transport (2016)
Značky a český zákazník (2015)
Facility management - Instrument for the management of support processes for HRM outsourcing (2016)
Stakeholder profile and stakeholder mapping of SMEs (2016)
Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (2016)
Motivace k cestě jako determinující podmínka úspěšné marketingové komunikace podniků a institucí cestovního ruchu (2016)
Regionální potraviny jako jeden z prvků moderní gastronomie (2016)
IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES (2014)
Traditional folk event with national importance: The impact of visitors’ age (2016)
Etika a obchodní jednání na čínských trzích (2015)
Customer-centric Approach in Terms of Online Marketing (2015)
Customer feedback in B2C e-shops (2015)
Perceived advantages and disadvantages of Internet Shopping (2015)
Podniky cestovního ruchu 2 : Vysokoškolská učenice (2015)
Marketing strategy of SME´s operating in civil engineering (2015)
Electronic records of sales in retail (2015)
Potential of Talent Management for SMEs (2015)
The Analysis of Czech Customers Attitude to Modern Technologies in Retail (2015)
The identification and development of talents in the environment of logistics companies (2015)
Perception of the "Cheap Accommodation" in the Youth Tourism Market (2015)
Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization (2015)
The Evaluation of Internal Communication Flows of Companies (2015)
Postavení Číny v mezinárodním obchodě : vysokoškolská učebnice (2015)
Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce (2015)
Zákazníci jako spolupracovníci v maloobchodním podnikání (2015)
Loyalty programmes of selective grocery retailers in the Czech Republic (2015)
Strategický management (2015)
Podnikové řízení I (2015)
Obchodní činnost (2015)
Projekt 1 (2015)
Analysis of development of the most valuable brands in the world and the most valuable brands in China (2015)
Possibility of increasing the quality of communication in public administration (2015)
The importance of vulnerable areas with potential tourism development: a case study of the Bohemian forest and South Bohemia tourism regions (2014)
The impact of the location on the price offered by accommodation establishments in Urban areas (2014)
Podniky cestovního ruchu 1 : vysokoškolská učebnice (2015)
Postavení Číny v mezinárodním obchodě : vysokoškolská učebnice (2015)
Quality evaluation of internal communication in logistics companies (2015)
Rodová príslušnosť a postoje slovenských spotrebiteľov voči značke (2014)
The quality of Communication in the Context of regional Development (2014)
Loyalty programs analysis in selected retail chains (2014)
Vliv ekonomické krize na vývoj tržeb v maloobchodě (2014)
Impact of the Financial Crisis on the European Labour Market (2014)
Výsledky dotazníkového šetření k řízení kvality českých neuniverzitních vysokých škol (2014)
Podnikatelské prostředí a konkurenceschopnost (2014)
Věrnostní program jako nástroj zvyšování konkurenceschopnosti hotelu (2014)
New technology in Czech Retailing: Self-scaning system (2014)
Využití manažerských informačních systémů ve sféře hotelnictví (2014)
The shadow economy development in the Czech Republic (2014)
Vliv ekonomické krize na hotelnictví v České republice (2014)
Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (2014)

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