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    2018

    1. SLABÁ, Marie, Petra MARTÍŠKOVÁ, Roman ŠVEC and Michaela KOUBKOVÁ. Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (Factors influencing the use of internet banking to determine the profile of the target segment of internet banking). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 115-121. ISSN 1339-3189. 2018.
      Name (in English): Factors influencing the use of internet banking to determine the profile of the target segment of internet banking
      Czech. Slovakia.
      Keywords in English: internet banking; factors influencing use of internet banking; customer

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:35.
    2. ŠVEC, Roman, Petra MARTÍŠKOVÁ and Michaela KOUBKOVÁ. PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 2, p. 1-13, 14 pp. ISSN 1339-3189. 2018.
      Name (in English): PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM
      Czech. Slovakia.
      Keywords in English: preference; family; tourism; factors

      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:42.
    3. ŠVEC, Roman, Petra MARTÍŠKOVÁ, Marie SLABÁ and Valentýna ŠKRABÁLKOVÁ. Preference seniorů na trhu cestovního ruchu (Seniors' preferences in the tourism market). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 104-114. ISSN 1339-3189. 2018.
      Name (in English): Seniors' preferences in the tourism market
      Czech. Slovakia.
      Keywords in English: senior tourism market; seniors’ preferences; seniors’ travelling

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:45.
    4. MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 2, p. 91-103. ISSN 1339-3189. 2018.
      Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Czech. Slovakia.
      Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic

      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53.
    5. MARTÍŠKOVÁ, Petra, Roman ŠVEC, Marie SLABÁ and Jana ŘÍHOVÁ. Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 95-103. ISSN 1339-3189. 2018.
      Name (in English): Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data
      Czech. Slovakia.
      Keywords in English: socio-cultural factors; personal economic data; sensitive personal data

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:53.

    2017

    1. MARTÍŠKOVÁ, Petra and Roman ŠVEC. E-shops and customer feedback: experience by Czech B2C customers. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, vol. 10, No 1, p. 72-83. ISSN 1805-9112. 2017.
      Name in Czech: E-shopy a zákaznická zpětná vazba: zkušenosti českých B2C zákazníků
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: e-shops; Czech B2C customers; customer feedback; reply to customer feedback

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:28.
    2. HUMLEROVÁ, Veronika and Petra MARTÍŠKOVÁ. EVALUACE KARIÉRNÍCH KOTEV STUDENTŮ BAKALÁŘSKÉHO STUDIA EKONOMICKÉHO ZAMĚŘENÍ (AN EVALUATION OF CAREER ANCHORS OF BBA STUDENTS IN BUSINESS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 39-44. ISSN 1339-3189. 2017.
      Name (in English): AN EVALUATION OF CAREER ANCHORS OF BBA STUDENTS IN BUSINESS
      Economics. Czech. Slovakia.
      Keywords in English: career planning; career anchors; individual career management; self-management

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:27.
    3. MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 12-23. ISSN 1339-3189. 2017.
      Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40.
    4. ŠVEC, Roman, Veronika HUMLEROVÁ and Petra MARTÍŠKOVÁ. MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU. Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 84-96. ISSN 1339-3189. 2017.
      Name (in English): MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU
      Economics. Czech. Slovakia.
      Keywords in English: accommodation facility; preference; questioning

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:53.
    5. MARTÍŠKOVÁ, Petra, Veronika HUMLEROVÁ and Antónia ŠTENSOVÁ. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 1-11. ISSN 1339-3189. 2017.
      Name (in English): NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: GDPR; General Data Protection Regulation; content analysis of opinions

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:32.
    6. MARTÍŠKOVÁ, Petra. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 55-71. ISSN 1339-3189. 2017.
      Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
      Economics. Czech. Slovakia.
      Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28.
    7. ŠVEC, Roman and Petra MARTÍŠKOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 128-138. ISSN 1339-3189. 2017.
      Name (in English): CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE
      Economics. Czech. Slovakia.
      Keywords in English: customer preferences; choice of retail store; food store; Czech Republic

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
    8. ŠVEC, Roman, Petra MARTÍŠKOVÁ and Antónia ŠTENSOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 97-112. ISSN 1339-3189. 2017.
      Name (in English): CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR
      Economics. Czech. Slovakia.
      Keywords in English: accommodation; preference; questioning

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:01.
    9. MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 72-85. ISSN 1339-3189. 2017.
      Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33.
    10. SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 113-121. ISSN 1339-3189. 2017.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.
Displayed: 29/3/2024 10:56