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    2015

    1. Advertising in Chinese Markets
      SLABÁ, Marie. Advertising in Chinese Markets. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA). p. 941-951. ISBN 978-0-9860419-5-2. 2015.
      Name in Czech: Reklama na čínských trzích
      RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: advertising; media; marketing communication; Chinese markets
      Type of proceedings: post-proceedings
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41.
      More: https://is.vstecb.cz/publication/43601/en
    2. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users
      SLABÁ, Marie. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH. Norristown: International Business Information Management Association (IBIMA). p. 932-940. ISBN 978-0-9860419-5-2. 2015.
      Name in Czech: Internetové bankovnictví jako faktor loajality zákazníků: Případová studie uživatelů internetového bankovnictví
      RIV/75081431:_____/15:00001234 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: internet banking; bank; customer loyalty
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 12/4/2018 13:30.
      More: https://is.vstecb.cz/publication/43762/en
    3. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic
      SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA). p. 557-564. ISBN 978-0-9860419-4-5. 2015.
      Name in Czech: Multidimenzionální mapy v Stakeholder Circle Methodology: case study terciárního vzdělávání v České republice
      RIV/75081431:_____/15:00001012 Proceedings paper. Management, administration and clerical work. English. Netherlands.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder Circle Methodology; stakeholder; multidimensional maps; stakeholders visualization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/4/2017 16:47.
      More: https://is.vstecb.cz/publication/37221/en
    4. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization
      SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, vol 15., No 3, p. 305-326. ISSN 1213-2446. doi:10.1515/revecp-2015-0022. 2015.
      Name in Czech: Skupiny stakeholderů veřejných a soukromých škol v České republice - identifikace, kategorizace a prioritizace
      RIV/75081431:_____/15:00000544 Article in a journal. Management, administration and clerical work. English. Germany.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder group; stakeholder management; university
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 16/11/2015 11:36.
      More: https://is.vstecb.cz/publication/30021/en

    2014

    1. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol)
      SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 318-325. ISBN 978-80-210-6611-3. 2014.
      Name (in English): Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol
      RIV/75081431:_____/14:00000945 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Fiala, Roman (203 Czech Republic)
      Keywords in English: Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 21/2/2017 11:04.
      More: https://is.vstecb.cz/publication/36061/en
    2. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities
      SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 327-334. ISBN 978-80-210-6611-3. 2014.
      Name in Czech: Možnosti aplikace Stakeholder Circle Methodology v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000944 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Urgency; Stakeholder Circle Methodology; university; stakeholder; prioritization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 20/2/2017 14:36.
      More: https://is.vstecb.cz/publication/36041/en
    3. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES
      SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, vol. 2014, No 4, p. 101-110. ISSN 1212-3609. 2014.
      Name in Czech: Identifikace a prioritizace klíčových skupin stakeholderů v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000654 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Štarchoň, Peter (703 Slovakia) -- Jáč, Ivan (203 Czech Republic)
      Keywords in English: Stakeholder; stakeholder circle methodology; stakeholder index; stakeholder identification; stakeholder prioritization
      Changed by: Hana Dlouhá, učo 19800. Changed: 26/5/2016 13:29.
      More: https://is.vstecb.cz/publication/32321/en

    2013

    1. Analysis of usage of subsidies from LFA and SAPS scheme
      SLABÁ, Marie. Analysis of usage of subsidies from LFA and SAPS scheme. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 239-250. ISBN 978-80-87035-73-3. 2013.
      Name in Czech: Analýza využití dotací dotačního programu LFA a SAPS
      Economics. English. Czech Republic.
      Keywords in English: agriculture sector; subsidies; Less Favoured Areas Scheme; Single Area Payment Scheme
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 09:34.
      More: https://is.vstecb.cz/publication/21426/en
    2. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector)
      SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava. p. 817-826. ISBN 978-80-248-3172-5. 2013.
      Name (in English): Stakeholder analysis in the bank sector
      RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27.
      More: https://is.vstecb.cz/publication/27061/en
    3. Argentina’s financial crisis
      SLABÁ, Marie. Argentina’s financial crisis. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 12 pp. ISBN 978-80-7454-248-0. 2013.
      Name in Czech: Argentinská finanční krize
      Economics. English. Czech Republic.
      Keywords in English: Argentina’s financial crisis; inflation; GDP; currency board
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:13.
      More: https://is.vstecb.cz/publication/21483/en
    4. Development of Capacity of Collective Accommodation Establishments in the Czech Republic and Poland (2003-2011)
      SLABÁ, Marie and Lukáš KUČERA. Development of Capacity of Collective Accommodation Establishments in the Czech Republic and Poland (2003-2011). Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu. Poznan: Wyższa Szkoła Bankowa w Poznaniu, roč. 6, No 38, p. 321-332. ISSN 1643-7772. 2013.
      Name in Czech: Vývoj kapacity v hromadných ubytovacích zařízeních v České republice a Polsku (2003 – 2011)
      Economics. English. Poland.
      Keywords in English: Tourism; economic crisis; capacity; collective accommodation establishment; Poland; Czech republic
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/2/2015 15:06.
      More: https://is.vstecb.cz/publication/26621/en
    5. Modeling Company Output as a Function of Its Major Inputs
      FIALA, Roman, Jana BORŮVKOVÁ and Marie SLABÁ. Modeling Company Output as a Function of Its Major Inputs. In Čulík, M. FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VSB-TECH UNIV OSTRAVA. p. 156-161. ISBN 978-80-248-3172-5. 2013.
      Name in Czech: Modelování výstupů společnosti jako funkce jejích hlavních vstupů
      RIV/75081431:_____/13:00000464 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Fiala, Roman (203 Czech Republic, guarantor) -- Borůvková, Jana (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: intangible assets; tangible fixed assets; staff costs; return on assets; return on equity; return on sales; multiple regression; Cobb-Douglas production function
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 15/4/2015 10:17.
      More: https://is.vstecb.cz/publication/27221/en
    6. Theoretical aspect of univerzity marketing
      SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0. 2013.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
      More: https://is.vstecb.cz/publication/21484/en

    2012

    1. Development of tourism and marketing in tourism in the Czech republic
      SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics. p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4. 2012.
      Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
      Economics. English. Czech Republic.
      Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.
      More: https://is.vstecb.cz/publication/20363/en
    2. Marketing as a tool of escalation of competitiveness of universities
      SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava. p. 143-151. ISBN 978-80-87035-53-5. 2012.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
      More: https://is.vstecb.cz/publication/19642/en
    3. Marketing models
      SLABÁ, Marie. Marketing models. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 191-198. ISBN 978-80-87035-62-7. 2012.
      Name in Czech: Marketingové modely
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing models; marketing mix Introduction
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:29.
      More: https://is.vstecb.cz/publication/20621/en
    4. Websites as an effective tool of marketing communication of universities
      SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o. p. 233-242. ISBN 978-80-87314-29-6. 2012.
      Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
      Economics. English. Czech Republic.
      Keywords in English: Marketing communication; universities; websites; internet
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.
      More: https://is.vstecb.cz/publication/20801/en

    2010

    1. Evaluation of the Internal Links in the Programme Documents
      LUŠTICKÝ, Martin, Jan KYSELA and Marie SLABÁ. Evaluation of the Internal Links in the Programme Documents. In New Economic Challenges: 2nd International PhD Students Conference. Brno: Masarykova univerzita. 7 pp. ISBN 978-80-210-5111-9. 2010.
      Economics. English. Czech Republic.
      Keywords in English: programme documents; tourism; region; internal links; evaluation
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
      More: https://is.vstecb.cz/publication/13181/en

    2009

    1. Applications of the Strategic Marketing in Regional Programme Documents in Tourism
      LUŠTICKÝ, Martin and Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. In PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence. Čína - Shenzhen: Pan-Pacific Business Association. ISBN 1-931649-25-1. 2009.
      Name (in English): Applications of the Strategic Marketing in Regional Programme Documents in Tourism
      Economics. English. China.
      Keywords in English: strategic marketing; programme documents; marketing situation analysis
      Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 16/12/2010 10:28.
      More: https://is.vstecb.cz/publication/13241/en
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