Publication Records

SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA). p. 941-951. ISBN 978-0-9860419-5-2

SLABÁ, Marie. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH. Norristown: International Business Information Management Association (IBIMA). p. 932-940. ISBN 978-0-9860419-5-2

SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. Online. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA). p. 557-564. ISBN 978-0-9860419-4-5

SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Online. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, vol 15., No 3, p. 305-326. ISSN 1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0022

SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). Online. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 318-325. ISBN 978-80-210-6611-3

SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. Online. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 327-334. ISBN 978-80-210-6611-3

SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. Online. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, vol. 2014, No 4, p. 101-110. ISSN 1212-3609

SLABÁ, Marie. Analysis of usage of subsidies from LFA and SAPS scheme. Online. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 239-250. ISBN 978-80-87035-73-3

SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). Online. In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava. p. 817-826. ISBN 978-80-248-3172-5

SLABÁ, Marie. Argentina’s financial crisis. Online. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 12 pp. ISBN 978-80-7454-248-0

SLABÁ, Marie and Lukáš KUČERA. Development of Capacity of Collective Accommodation Establishments in the Czech Republic and Poland (2003-2011). Online. Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu. Poznan: Wyższa Szkoła Bankowa w Poznaniu, roč. 6, No 38, p. 321-332. ISSN 1643-7772

FIALA, Roman, Jana BORŮVKOVÁ and Marie SLABÁ. Modeling Company Output as a Function of Its Major Inputs. Online. In Čulík, M. FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VSB-TECH UNIV OSTRAVA. p. 156-161. ISBN 978-80-248-3172-5

SLABÁ, Marie. Theoretical aspect of univerzity marketing. Online. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0

SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. Online. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics. p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4

SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. Online. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava. p. 143-151. ISBN 978-80-87035-53-5

SLABÁ, Marie. Marketing models. Online. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 191-198. ISBN 978-80-87035-62-7

SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. Online. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o. p. 233-242. ISBN 978-80-87314-29-6

LUŠTICKÝ, Martin, Jan KYSELA and Marie SLABÁ. Evaluation of the Internal Links in the Programme Documents. Online. In New Economic Challenges: 2nd International PhD Students Conference. Brno: Masarykova univerzita. 7 pp. ISBN 978-80-210-5111-9

LUŠTICKÝ, Martin and Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. Online. In PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence. Čína - Shenzhen: Pan-Pacific Business Association. ISBN 1-931649-25-1