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    2018

    1. SLABÁ, Marie, Petra MARTÍŠKOVÁ, Roman ŠVEC and Michaela KOUBKOVÁ. Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (Factors influencing the use of internet banking to determine the profile of the target segment of internet banking). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 115-121. ISSN 1339-3189. 2018.
      Name (in English): Factors influencing the use of internet banking to determine the profile of the target segment of internet banking
      Czech. Slovakia.
      Keywords in English: internet banking; factors influencing use of internet banking; customer

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:35.
    2. ŠVEC, Roman, Petra MARTÍŠKOVÁ, Marie SLABÁ and Valentýna ŠKRABÁLKOVÁ. Preference seniorů na trhu cestovního ruchu (Seniors' preferences in the tourism market). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 104-114. ISSN 1339-3189. 2018.
      Name (in English): Seniors' preferences in the tourism market
      Czech. Slovakia.
      Keywords in English: senior tourism market; seniors’ preferences; seniors’ travelling

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:45.
    3. MARTÍŠKOVÁ, Petra, Roman ŠVEC, Marie SLABÁ and Jana ŘÍHOVÁ. Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 4, p. 95-103. ISSN 1339-3189. 2018.
      Name (in English): Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data
      Czech. Slovakia.
      Keywords in English: socio-cultural factors; personal economic data; sensitive personal data

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:53.

    2017

    1. SLABÁ, Marie. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 101-110. ISSN 1339-3189. 2017.
      Name (in English): APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT
      Economics. Czech. Slovakia.
      Keywords in English: stakeholder theory; stakeholder salience theory; university management
      Reviewed: yes

      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 18/4/2018 08:10.
    2. BŘEZINOVÁ, Monika and Marie SLABÁ. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA. Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, Roč. piaty, číslo 3, p. 1-8, 9 pp. ISSN 1339-3189. 2017.
      Name in Czech: VNĚJŠÍ KOMUNIKACE MALÝCH A STŘEDNÍCH FIREM V JIHOČESKÉM REGIONU
      Economics. English. Slovakia.
      Keywords in English: Communication; SME; process; channels

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:21.
    3. SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, vol. 5, No 1, p. 105-112. ISSN 1339-3189. 2017.
      Name (in English): comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: Corporate Social Responsibility (CSR); CSR dimensions; customers

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:58.
    4. SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 113-121. ISSN 1339-3189. 2017.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.

    2016

    1. SLABÁ, Marie. Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ. p. 169-178. ISBN 978-80-86277-82-0. 2016.
      Name (in English): Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises
      RIV/75081431:_____/16:00000679 Chapter(s) of a specialized book. Economics. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; marketing; SMEs

      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 12:01.
    2. SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden. p. 21-29. ISBN 978-7-5103-1428-5. 2016.
      Name in Czech: Vnímání čínských značek v České republice
      Management, administration and clerical work. English. China.
      Keywords in English: brand; brand perception; Chinese brands
      Type of proceedings: post-proceedings

      Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.
    3. SLABÁ, Marie. Stakeholder profile and stakeholder mapping of SMEs. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, Vol. 9, No 1, p. 124-139. ISSN 1805-9112. 2016.
      Name in Czech: Stakeholder profil a mapování stakeholderů malých a středních podniků
      RIV/75081431:_____/16:00000685 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder identification; stakeholder profile; stakeholder prioritisation; stakeholder mapping

      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 10:39.

    2015

    1. SLABÁ, Marie. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH. Norristown: International Business Information Management Association (IBIMA). p. 932-940. ISBN 978-0-9860419-5-2. 2015.
      Name in Czech: Internetové bankovnictví jako faktor loajality zákazníků: Případová studie uživatelů internetového bankovnictví
      RIV/75081431:_____/15:00001234 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: internet banking; bank; customer loyalty
      Type of proceedings: post-proceedings

      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 12/4/2018 13:30.
    2. SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA). p. 557-564. ISBN 978-0-9860419-4-5. 2015.
      Name in Czech: Multidimenzionální mapy v Stakeholder Circle Methodology: case study terciárního vzdělávání v České republice
      RIV/75081431:_____/15:00001012 Proceedings paper. Management, administration and clerical work. English. Netherlands.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder Circle Methodology; stakeholder; multidimensional maps; stakeholders visualization
      Type of proceedings: post-proceedings

      Changed by: Hana Dlouhá, učo 19800. Changed: 27/4/2017 16:47.
    3. SLABÁ, Marie. Podnikové řízení I. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 133 pp. ISBN 978-80-7468-077-9. 2015.
      Management, administration and clerical work. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 9/7/2015 11:36.
    4. SLABÁ, Marie. Projekt 1. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 143 pp. ISBN 978-80-7468-078-6. 2015.
      Economics. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 9/7/2015 11:28.
    5. SLABÁ, Marie. Strategický management. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 162 pp. ISBN 978-80-7468-076-2. 2015.
      Management, administration and clerical work. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 9/7/2015 11:43.

    2014

    1. SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 318-325. ISBN 978-80-210-6611-3. 2014.
      Name (in English): Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol
      RIV/75081431:_____/14:00000945 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Fiala, Roman (203 Czech Republic)
      Keywords in English: Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
      Type of proceedings: post-proceedings

      Changed by: Hana Dlouhá, učo 19800. Changed: 21/2/2017 11:04.
    2. SLAVÍK, Jakub. Marketing a strategické řízení ve veřejných službách : jak poskytovat zákaznicky orientované veřejné služby. 1. vydání. Praha: Grada Publishing, a.s. 183 pp. ISBN 978-80-247-4819-1. 2014.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 6/10/2014 12:22.
    3. SLABÁ, Marie. STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES. In Pavel Jedlička. The International Conference Hradec Economic Days 2014. 1. vydání. Hradec Králové: Gaudeamus. p. 277-283. ISBN 978-80-7435-370-3. 2014.
      Name in Czech: Analýza stakeholderů malých a středních podniků
      RIV/75081431:_____/14:00001018 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: small and medium-sized enterprises; stakeholder; stakeholder analysis; stakeholder prioritisation; stakeholder identification
      Type of proceedings: post-proceedings

      Changed by: Hana Dlouhá, učo 19800. Changed: 11/5/2017 08:43.

    2013

    1. ŠVEC, Roman, Josef NAVRÁTIL, Stanislav MARTINÁT, Jaroslav KNOTEK, Tomáš KUČERA, Zuzana BALOUNOVÁ, White BARAVALLE and Josef RAJCHARD. A model for the identification of areas favourable for the development of tourism: A case study of the Šumava Mts. and South Bohemia tourist regions (Czech Republic). Moravian Geographical Reports. Brno: Academy of Sciences of the Czech Republic, roč.21, č.1, p. 25-40. ISSN 1210-8812. 2013.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:35.
    2. SLABÁ, Marie. Analýza klíčových skupin stakeholderů komerčních subjektů v České Republice (Analysis of Key Stakeholder Groups of Commer- cial Entities in the Czech Republic). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, roč. 6, No 2, p. 143-151. ISSN 1805-9112. 2013.
      Name (in English): Analysis of Key Stakeholder Groups of Commer- cial Entities in the Czech Republic
      RIV/75081431:_____/13:00000362 Article in a journal. Economics. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder analysis; stakeholder identiffication; enterprises

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/4/2014 10:48.
    3. SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava. p. 817-826. ISBN 978-80-248-3172-5. 2013.
      Name (in English): Stakeholder analysis in the bank sector
      RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27.
    4. SLABÁ, Marie. Business plán : studijní skripta. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 180 pp. ISBN 978-80-7468-062-5. 2013.
      Economics. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 11:22.
    5. SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 251-262. ISBN 978-80-87035-73-3. 2013.
      Name in Czech: Hodnocení webových stran vybraných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: university; marketing communication; internet; websites evaluation

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48.
    6. KOTLER, Philip and Levin Lane KELLER. Marketing management. 14. vyd. Praha: Grada Publishing, a.s. 814 pp. ISBN 978-80-247-4150-5. 2013.
      Name in Czech: Marketing management

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 6/10/2014 08:57.
    7. MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing. 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. 2013.
      Name (in English): Trade Business in the 21st Century
      RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
      Reviewed: yes

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17.
    8. VÁCHAL, Jan, Marek VOCHOZKA, Hana DOLEŽALOVÁ, Zita DRÁBKOVÁ, Ivana FALTOVÁ LEITMANOVÁ, Jan HRON, Lenka HRUŠKOVÁ, Petr KALLISTA, Martina KÖNIGOVÁ, Růžena KRNINSKÁ, Tomáš MACÁK, Ludmila OPEKAROVÁ, Marie OUBRECHTOVÁ, Ladislav ROLÍNEK, Jan SEDLÁK, Marie SLABÁ, Vojtěch STEHEL, Jarmila STRAKOVÁ, Dagmar ŠKODOVÁ PARMOVÁ, Petra PÁRTLOVÁ, Ivana TICHÁ, Drahoš VANĚČEK, Jaroslav VRCHOTA and Robert ZEMAN. Podnikové řízení (Enterprise management). 1. vyd. Praha: Grada Publishing. 688 pp. Finanční řízení. ISBN 978-80-247-4642-5. 2013.
      Name (in English): Enterprise management
      RIV/75081431:_____/13:00000347 Textbook. Management, administration and clerical work. Czech. Czech Republic.
      Váchal, Jan (203 Czech Republic, guarantor, belonging to the institution) -- Vochozka, Marek (203 Czech Republic, belonging to the institution) -- Doležalová, Hana (203 Czech Republic) -- Drábková, Zita (203 Czech Republic) -- Faltová Leitmanová, Ivana (203 Czech Republic) -- Hron, Jan (203 Czech Republic) -- Hrušková, Lenka (203 Czech Republic, belonging to the institution) -- Kallista, Petr (203 Czech Republic) -- Königová, Martina (203 Czech Republic) -- Krninská, Růžena (203 Czech Republic) -- Macák, Tomáš (203 Czech Republic) -- Opekarová, Ludmila (203 Czech Republic, belonging to the institution) -- Oubrechtová, Marie (203 Czech Republic, belonging to the institution) -- Rolínek, Ladislav (203 Czech Republic) -- Sedlák, Jan (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution) -- Stehel, Vojtěch (203 Czech Republic, belonging to the institution) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Škodová Parmová, Dagmar (203 Czech Republic) -- Pártlová, Petra (203 Czech Republic) -- Tichá, Ivana (203 Czech Republic) -- Vaněček, Drahoš (203 Czech Republic) -- Vrchota, Jaroslav (203 Czech Republic) -- Zeman, Robert (203 Czech Republic, belonging to the institution)
      Keywords in English: enterprise as a system; managerial functions in enterprise practice; strategic management; management of business processes; Performance Tuning in enterprise practice; financial management

      Changed by: Věra Kostková, učo 6173. Changed: 4/4/2014 10:51.
    9. SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0. 2013.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
    10. SLABÁ, Marie. Vyhodnocení předvýzkumu klíčových skupin stakeholderů vysokých škol (Evaluation of Pre-Research of Key Stakeholder Groups of Universities). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějoivcích, Neuveden, No 1, p. 140-157. ISSN 1802-503X. 2013.
      Name (in English): Evaluation of Pre-Research of Key Stakeholder Groups of Universities
      Economics. Czech. Czech Republic.
      Keywords in English: stakeholder; stakeholder analysis; Stakeholder Circle Methodology; university; marketing communication

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 24/10/2013 14:06.

    2012

    1. SLABÁ, Marie. Analysis of stakeholders at public universities. In Modern and current trends in the public sector research. ISBN 978-80-210-5715-9. 2012.
      Name in Czech: Analýza stakeholderů veřejných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: stakeholder, public university; analysis of stakeholders, basic groups of stakeholders of public universities
      Type of participation: active participation (giving a lecture, organization, etc.)

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:15.
    2. SLABÁ, Marie. Analysis of stakeholders at Public Universities. In 16th International Conference on Modern and Current Trends in the Public Sector Research. 1. vyd. Brno: Masarykova univerzita. p. 269-277. ISBN 978-80-210-5822-4. 2012.
      Name in Czech: Analýza stakeholderů na veřejných vysokých školách
      RIV/75081431:_____/12:00000398 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; public university; analysis of stakeholders; basic groups of stakeholders of public universities

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:31.
    3. SIMOTOVÁ, Vendula and Marie SLABÁ. Inflation and inflation perceptions in the original twelve euro area countries. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics. 8 pp. ISBN 978-80-7454-013-4. 2012.
      Name in Czech: Inflace a inflační vnímání v původních zemích eurozóny
      Name (in English): Inflation and inflation perceptions in the original twelve euro area countries
      Economics. English. Czech Republic.
      Keywords in English: inflation; inflation perceptions; euro area

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:23.
    4. SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. p. 117-128. ISBN 978-80-7468-049-6. 2012.
      Name in Czech: Komunikační mix vysokoškolských institucí
      Name (in English): Communication mix in higher education institutions
      Economics. German. Czech Republic.
      Keywords in English: marketing; marketing communication; university; marketing communication mix

      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55.
    5. SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava. p. 143-151. ISBN 978-80-87035-53-5. 2012.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
    6. SLABÁ, Marie. Marketing models. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 191-198. ISBN 978-80-87035-62-7. 2012.
      Name in Czech: Marketingové modely
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing models; marketing mix Introduction

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:29.
    7. SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o. p. 233-242. ISBN 978-80-87314-29-6. 2012.
      Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
      Economics. English. Czech Republic.
      Keywords in English: Marketing communication; universities; websites; internet

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.

    2011

    1. SLABÁ, Marie and Vendula SIMOTOVÁ. Analýza stakeholderů malých a středních podniků (Analysis of stakeholders of small and medium enterprises). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, roč. 2, No 4, p. 65-75. ISSN 1804-3682. 2011.
      Name (in English): Analysis of stakeholders of small and medium enterprises
      Economics. Czech. Czech Republic.
      Keywords in English: Stakeholder; small and medium enterprises; basic stakeholder groups; analysis of stakeholders

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:19.
    2. SLABÁ, Marie. Internet: Effective tool of marketing communication of universities. In Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. 12 pp. ISBN 978-80-7454-013-4. 2011.
      Name in Czech: Internet: Efektivní nástroj marketingové komunikace vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing communication; electronic communication; Internet; university

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:33.
    3. SLABÁ, Marie. Marketing management I : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 156 pp. ISBN 978-80-87278-84-0. 2011.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:21.
    4. ŠVEJDOVÁ, Gabriela. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System). In Manažérstvo bezpečnosti : zborník vedeckých prác. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach. p. 240-245. ISBN 978-80-89282-43-2. 2011.
      Name (in English): Marketing Communication and Safety of Internet Playment System
      Economics. Czech. Slovakia.
      Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safety and security of personal data

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53.
    5. SLABÁ, Marie. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations). 2011.
      Name (in English): Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations
      Economics. Czech. Czech Republic.
      Keywords in English: stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis
      Type of participation: active participation (giving a lecture, organization, etc.)

      Changed by: Věra Kostková, učo 6173. Changed: 22/11/2011 14:49.

    2010

    1. ŠVEJDOVÁ, Gabriela. Efektivita marketingové komunikace internetového platebního systému (Marketing Communication’s Effectiveness of Internet Payment System). In Zborník príspevkov z 11. medzinárodnej vedeckej konferencie Medzinárodné vzťahy 2010 - Aktuálne otázky svetovej ekonomiky a politiky. Bratislava: Vydavatel’stvo Ekonóm. p. 873-879. ISBN 978-80-225-3172-6. 2010.
      Name (in English): Marketing Communication’s Effectiveness of Internet Payment System
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safetyt and security of personal data

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:50.
    2. SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre. p. 296-313. ISBN 978-960-9416-03-0. 2010.
      Management, administration and clerical work. English. Greece.
      Keywords in English: Marketing; marketing communication; educational institution; internet; turbulence

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
    3. SLABÁ, Marie. Stakeholder Circle Methodology. In Míková Irena. Sborník příspěvků z vědecké konference doktorandů, studentů magisterského studia a mladých vědeckých pracovníků pořádané na Fakultě managementu VŠE. 1. vyd. Jindřichův Hradec: Oeconomica. p. 84-92. ISBN 978-80-245-1750-6. 2010.
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: Stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis; Stakeholder Circle; marketing communication

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:35.

    2009

    1. ŠOLC, Ladislav, Gabriela ŠVEJDOVÁ and Tsolmon JAMBAL. Kalkulace nákladů a její význam pro tvorbu cen (Costs calculation and its importance for determination of prices). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, vol. 2, No 2, p. 23-34. ISSN 1802-503X. 2009.
      Name (in English): Costs calculation and its importance for determination of prices
      RIV/75081431:_____/09:00000171 Article in a journal. Economics. Czech. Czech Republic.
      Šolc, Ladislav (203 Czech Republic, guarantor, belonging to the institution) -- Švejdová, Gabriela (203 Czech Republic, belonging to the institution) -- Jambal, Tsolmon (496 Mongolia, belonging to the institution)
      Keywords in English: cost structuring; costing model; total costs; absorption costing; purchase and sales calculation; lower price transmission; business margin; the great of sales; selling expenses; price politicy; cover contribution; fix costs; variable costs; revenues
      Reviewed: yes

      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:47.

    2008

    1. SLABÁ, Marie. Analýza konkurenčního trhu vysokých škol manažerskoekonomického zaměření - dílčí výsledky marketingového šetření (Analysis of competitive market of managerial-economic universities - partial results of marketing research). Zlín: Univerzita Tomáše Bati ve Zlíně. 9 pp. ISBN 978-80-7318-663-0. 2008.
      Name (in English): Analysis of competitive market of managerial-economic universities - partial results of marketing research
      Economics. Czech. Czech Republic.
      Keywords in English: Marketing strategy; marketing research; universities; marketing communication; Web sites

      Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 22/1/2011 18:01.
    2. SLABÁ, Marie. Public Private Partnership in Tourism. In The Third Annual Conference on Public Policy and Management. Indie – Bnagalore: Indian Institute of Management. 27 pp. 2008.
      Name (in English): Public Private Partnership in Tourism
      Economics. English.
      Keywords in English: Public Private Partnership; Tourism; Destination Management; Project; Principles

      Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 5/1/2011 15:58.

    2007

    1. SLABÁ, Marie and Marie HESKOVÁ. Čtyřicet let od vydání knihy Marketing Management (Forty Years Since the Edition of Marketing Management). Marketing inspirations. 1/2, No 1, 3 pp. ISSN 1336-796X. 2007.
      Name (in English): Forty Years Since the Edition of Marketing Management
      Economics. Czech. Czech Republic.
      Keywords in English: marketing management; brand management; social responsibility marketing; holistic marketing

      Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 5/1/2011 09:48.
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