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    2018

    1. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 6, No 2, p. 91-103. ISSN 1339-3189. 2018.
      Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Czech. Slovakia.
      Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53.
      More: https://is.vstecb.cz/publication/43281/en
    2. Usage of Urgency Variable in Marketing Communication of Colleges
      SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Usage of Urgency Variable in Marketing Communication of Colleges. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020, Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA). p. 4804-4810. ISBN 978-0-9998551-0-2. 2018.
      Name in Czech: Využití veličiny urgence v marketingové komunikaci vysokých škol
      English. United States of America.
      Keywords in English: Urgency; college; Stakeholder Circle Methodology; marketing communication
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 28/5/2019 10:18.
      More: https://is.vstecb.cz/publication/48221/en

    2017

    1. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY)
      SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, vol. 5, No 1, p. 105-112. ISSN 1339-3189. 2017.
      Name (in English): comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: Corporate Social Responsibility (CSR); CSR dimensions; customers
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:58.
      More: https://is.vstecb.cz/publication/37081/en
    2. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 12-23. ISSN 1339-3189. 2017.
      Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40.
      More: https://is.vstecb.cz/publication/42043/en
    3. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 72-85. ISSN 1339-3189. 2017.
      Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33.
      More: https://is.vstecb.cz/publication/42082/en
    4. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS)
      SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 6, p. 113-121. ISSN 1339-3189. 2017.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.
      More: https://is.vstecb.cz/publication/42081/en

    2016

    1. Identification of Stakeholder Profile for Developing Targeted Communication
      SLABÁ, Marie. Identification of Stakeholder Profile for Developing Targeted Communication. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA). p. 3301-3311. ISBN 978-0-9860419-6-9. 2016.
      Name in Czech: Identifikace profilu zainteresovaných stran pro rozvoj cílené komunikace
      RIV/75081431:_____/16:00001385 Proceedings paper. English. Italy.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; Stakeholder Circle Methodology; Stakeholder Profile; marketing communication; urgency; power
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 15/1/2019 09:41.
      More: https://is.vstecb.cz/publication/46921/en
    2. Perception of Chinese brands in the Czech Republic
      SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden. p. 21-29. ISBN 978-7-5103-1428-5. 2016.
      Name in Czech: Vnímání čínských značek v České republice
      Management, administration and clerical work. English. China.
      Keywords in English: brand; brand perception; Chinese brands
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.
      More: https://is.vstecb.cz/publication/36441/en
    3. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY
      SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium. p. 1366-1374. ISBN 978-80-87990-02-5. 2016.
      Name in Czech: Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem
      RIV/75081431:_____/16:00000826 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/10/2016 10:35.
      More: https://is.vstecb.cz/publication/34461/en

    2015

    1. Advertising in Chinese Markets
      SLABÁ, Marie. Advertising in Chinese Markets. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA). p. 941-951. ISBN 978-0-9860419-5-2. 2015.
      Name in Czech: Reklama na čínských trzích
      RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: advertising; media; marketing communication; Chinese markets
      Type of proceedings: post-proceedings
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41.
      More: https://is.vstecb.cz/publication/43601/en
    2. Analysis of development of the most valuable brands in the world and the most valuable brands in China
      SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, roč. 8, No 1, p. 49-59. ISSN 1805-9112. 2015.
      Name in Czech: Analýza vývoje nejhodnotnějších značek světa a nejhodnotnějších značek v Číně
      RIV/75081431:_____/15:00000491 Article in a journal. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution) -- Qi, Hudečková (156 China)
      Keywords in English: brand; brand value; Brandz
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 2/7/2015 08:32.
      More: https://is.vstecb.cz/publication/28244/en

    2014

    1. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study)
      SLABÁ, Marie. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno. p. 195-203. ISBN 978-80-87300-56-5. 2014.
      Name (in English): Analysis of websites of selected hotel in české budějovice – Case study
      Economics. Czech. Czech Republic.
      Keywords in English: Marketing; marketing communication; websites; hotel; internet; social network
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14.
      More: https://is.vstecb.cz/publication/24241/en
    2. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities
      SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita. p. 327-334. ISBN 978-80-210-6611-3. 2014.
      Name in Czech: Možnosti aplikace Stakeholder Circle Methodology v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000944 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Urgency; Stakeholder Circle Methodology; university; stakeholder; prioritization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 20/2/2017 14:36.
      More: https://is.vstecb.cz/publication/36041/en
    3. Emoce v marketingu : jak oslovit srdce zákazníka.
      VYSEKALOVÁ, Jitka a kolektiv. Emoce v marketingu : jak oslovit srdce zákazníka. 1. vydání. Praha: Grada Publishing, a.s. 289 pp. ISBN 978-80-247-4843-6. 2014.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 6/10/2014 12:03.
      More: https://is.vstecb.cz/publication/25001/en
    4. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES
      SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, vol. 2014, No 4, p. 101-110. ISSN 1212-3609. 2014.
      Name in Czech: Identifikace a prioritizace klíčových skupin stakeholderů v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000654 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Štarchoň, Peter (703 Slovakia) -- Jáč, Ivan (203 Czech Republic)
      Keywords in English: Stakeholder; stakeholder circle methodology; stakeholder index; stakeholder identification; stakeholder prioritization
      Changed by: Hana Dlouhá, učo 19800. Changed: 26/5/2016 13:29.
      More: https://is.vstecb.cz/publication/32321/en
    5. Marketing služeb : efektivně a moderně
      VAŠTÍKOVÁ, Miroslava. Marketing služeb : efektivně a moderně. 2., aktualiz. a rozš. vyd. Praha: Grada Publishing, a.s. 268 pp. ISBN 978-80-247-5037-8. 2014.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 26/11/2014 09:06.
      More: https://is.vstecb.cz/publication/25005/en

    2013

    1. A model for the identification of areas favourable for the development of tourism: A case study of the Šumava Mts. and South Bohemia tourist regions (Czech Republic)
      ŠVEC, Roman, Josef NAVRÁTIL, Stanislav MARTINÁT, Jaroslav KNOTEK, Tomáš KUČERA, Zuzana BALOUNOVÁ, White BARAVALLE and Josef RAJCHARD. A model for the identification of areas favourable for the development of tourism: A case study of the Šumava Mts. and South Bohemia tourist regions (Czech Republic). Moravian Geographical Reports. Brno: Academy of Sciences of the Czech Republic, roč.21, č.1, p. 25-40. ISSN 1210-8812. 2013.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:35.
      More: https://is.vstecb.cz/publication/25447/en
    2. Evaluation of selected universities websites
      SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava. p. 251-262. ISBN 978-80-87035-73-3. 2013.
      Name in Czech: Hodnocení webových stran vybraných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: university; marketing communication; internet; websites evaluation
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48.
      More: https://is.vstecb.cz/publication/21425/en
    3. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology)
      SLABÁ, Marie and Marie HESKOVÁ. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology). AUSPICIA: recenzovaný časopis pro otázky společenských věd. České Budějovice: VŠERS, Neuveden, No 2, p. 58-65. ISSN 1214-4967. 2013.
      Name (in English): New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology
      Economics. Czech. Czech Republic.
      Keywords in English: marketing communication; Stakeholder Circle Methodology;marketing communication strategy
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 6/11/2014 11:34.
      More: https://is.vstecb.cz/publication/25281/en
    4. Obchodní podnikání ve 21. století (Trade Business in the 21st Century)
      MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing. 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. 2013.
      Name (in English): Trade Business in the 21st Century
      RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
      Reviewed: yes
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17.
      More: https://is.vstecb.cz/publication/21538/en
    5. Theoretical aspect of univerzity marketing
      SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0. 2013.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
      More: https://is.vstecb.cz/publication/21484/en

    2012

    1. Analysis of stakeholders at public universities
      SLABÁ, Marie. Analysis of stakeholders at public universities. In Modern and current trends in the public sector research. ISBN 978-80-210-5715-9. 2012.
      Name in Czech: Analýza stakeholderů veřejných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: stakeholder, public university; analysis of stakeholders, basic groups of stakeholders of public universities
      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:15.
      More: https://is.vstecb.cz/publication/18224/en
    2. Analysis of stakeholders at Public Universities
      SLABÁ, Marie. Analysis of stakeholders at Public Universities. In 16th International Conference on Modern and Current Trends in the Public Sector Research. 1. vyd. Brno: Masarykova univerzita. p. 269-277. ISBN 978-80-210-5822-4. 2012.
      Name in Czech: Analýza stakeholderů na veřejných vysokých školách
      RIV/75081431:_____/12:00000398 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; public university; analysis of stakeholders; basic groups of stakeholders of public universities
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:31.
      More: https://is.vstecb.cz/publication/24542/en
    3. Development of tourism and marketing in tourism in the Czech republic
      SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics. p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4. 2012.
      Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
      Economics. English. Czech Republic.
      Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.
      More: https://is.vstecb.cz/publication/20363/en
    4. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions)
      SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. p. 117-128. ISBN 978-80-7468-049-6. 2012.
      Name in Czech: Komunikační mix vysokoškolských institucí
      Name (in English): Communication mix in higher education institutions
      Economics. German. Czech Republic.
      Keywords in English: marketing; marketing communication; university; marketing communication mix
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55.
      More: https://is.vstecb.cz/publication/19866/en
    5. Marketing : Studijní opora pro kombinované studium : Bakalářské studium
      SLABÁ, Marie. Marketing : Studijní opora pro kombinované studium : Bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. 145 pp. ISBN 978-80-7468-013-7. 2012.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:20.
      More: https://is.vstecb.cz/publication/19064/en
    6. Marketing as a tool of escalation of competitiveness of universities
      SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava. p. 143-151. ISBN 978-80-87035-53-5. 2012.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
      More: https://is.vstecb.cz/publication/19642/en
    7. Websites as an effective tool of marketing communication of universities
      SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o. p. 233-242. ISBN 978-80-87314-29-6. 2012.
      Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
      Economics. English. Czech Republic.
      Keywords in English: Marketing communication; universities; websites; internet
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.
      More: https://is.vstecb.cz/publication/20801/en

    2011

    1. Internet: Effective tool of marketing communication of universities
      SLABÁ, Marie. Internet: Effective tool of marketing communication of universities. In Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně. 12 pp. ISBN 978-80-7454-013-4. 2011.
      Name in Czech: Internet: Efektivní nástroj marketingové komunikace vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing communication; electronic communication; Internet; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:33.
      More: https://is.vstecb.cz/publication/16901/en
    2. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System)
      ŠVEJDOVÁ, Gabriela. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System). In Manažérstvo bezpečnosti : zborník vedeckých prác. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach. p. 240-245. ISBN 978-80-89282-43-2. 2011.
      Name (in English): Marketing Communication and Safety of Internet Playment System
      Economics. Czech. Slovakia.
      Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safety and security of personal data
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53.
      More: https://is.vstecb.cz/publication/15681/en

    2010

    1. Efektivita marketingové komunikace internetového platebního systému (Marketing Communication’s Effectiveness of Internet Payment System)
      ŠVEJDOVÁ, Gabriela. Efektivita marketingové komunikace internetového platebního systému (Marketing Communication’s Effectiveness of Internet Payment System). In Zborník príspevkov z 11. medzinárodnej vedeckej konferencie Medzinárodné vzťahy 2010 - Aktuálne otázky svetovej ekonomiky a politiky. Bratislava: Vydavatel’stvo Ekonóm. p. 873-879. ISBN 978-80-225-3172-6. 2010.
      Name (in English): Marketing Communication’s Effectiveness of Internet Payment System
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safetyt and security of personal data
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:50.
      More: https://is.vstecb.cz/publication/15581/en
    2. Marketing educational institutions - history and current situation in the present chaotic market environment
      SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre. p. 296-313. ISBN 978-960-9416-03-0. 2010.
      Management, administration and clerical work. English. Greece.
      Keywords in English: Marketing; marketing communication; educational institution; internet; turbulence
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
      More: https://is.vstecb.cz/publication/13161/en
    3. Stakeholder Circle Methodology
      SLABÁ, Marie. Stakeholder Circle Methodology. In Míková Irena. Sborník příspěvků z vědecké konference doktorandů, studentů magisterského studia a mladých vědeckých pracovníků pořádané na Fakultě managementu VŠE. 1. vyd. Jindřichův Hradec: Oeconomica. p. 84-92. ISBN 978-80-245-1750-6. 2010.
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: Stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis; Stakeholder Circle; marketing communication
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:35.
      More: https://is.vstecb.cz/publication/13861/en
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