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    2022

    1. Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic
      VÍTEK, Martin and Karolína MIKULOVÁ. Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic. Littera Scripta. České Budějovice: VŠTE ČB, 2022, 15/2022, No 1, p. 68-81. ISSN 1805-9112.
      URL
      RIV/75081431:_____/22:00002334 Article in a journal (not reviewed). English. Czech Republic.
      Vítek, Martin (203 Czech Republic, guarantor, belonging to the institution) -- Mikulová, Karolína (203 Czech Republic, belonging to the institution)
      Keywords in English: marketing communication; e-shop; consumer electronics market; online marketing; online marketing communication tools; Covid19
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 25/5/2022 08:30.
      More: https://is.vstecb.cz/publication/63202/en
    2. The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
      SAGAPOVA, Nikola, Roman BUCHTELE and Radim DUŠEK. The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 6 pp. ISSN 2261-2424.
      URL
      English. France.
      Keywords in English: green marketing; fashion industry; environment; sustainability; CSR
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 1/7/2022 09:20.
      More: https://is.vstecb.cz/publication/63641/en

    2021

    1. Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil
      FERNANDES LUZ, Fernanda Giffoni, Ladislav ROZENSKÝ, Zdeněk VRBA, Justin Michael HANSEN, Jan LÍPA, Josef DOLISTA, Martin VÍTEK and Marcus César Avezum ALVES DE CASTRO. Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil. Waste Forum. Praha, Česká Republika: Czech Environment Management Center, 2021, vol. 2021, No 2, p. 61-77. ISSN 1804-0195.
      URL
      RIV/75081431:_____/21:00002199 Article in a journal. English. Czech Republic.
      Fernandes Luz, Fernanda Giffoni (guarantor) -- Vítek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Informal sector; Municipal waste management; Recycling; Waste indicators
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 16/11/2021 09:05.
      More: https://is.vstecb.cz/publication/60961/en
    2. Importance of Monitoring the Changes in Management in Virtual World of Internet and Social Networks in the Era of Web 2.0
      KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and Zuzana JAKUBOVÁ. Importance of Monitoring the Changes in Management in Virtual World of Internet and Social Networks in the Era of Web 2.0. 1st ed. Bratislava: Ekonomická univerzita v Bratislave, Vydavateľstvo EKONÓM, 2021, 225 pp. ISBN 978-80-225-4858-8.
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      RIV/75081431:_____/21:00002330 Special-purpose publication. English. Slovakia.
      Konečný, Michal (703 Slovakia, guarantor, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: management; social networks; web 2.0
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 23/5/2022 14:46.
      More: https://is.vstecb.cz/publication/63161/en

    2018

    1. ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS
      JAMBAL, Tsolmon, Lenka LIŽBETINOVÁ and Jaroslav STUCHLÝ. ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 570 - 576, 2926 pp. ISBN 978-80-8154-249-7.
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      RIV/75081431:_____/18:00002164 Proceedings paper. English. Slovakia.
      Jambal, Tsolmon (496 Mongolia, guarantor, belonging to the institution) -- Ližbetinová, Lenka (203 Czech Republic, belonging to the institution) -- Stuchlý, Jaroslav (203 Czech Republic, belonging to the institution)
      Keywords in English: loyalty program; customer; customer preferences marketing; QUALITY; IMPACT
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 14/10/2021 14:02.
      More: https://is.vstecb.cz/publication/60181/en
    2. LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA
      LIŽBETINOVÁ, Lenka, Tsolmon JAMBAL and Jaroslav STUCHLÝ. LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA. Online. In prof. Ing. Tomas Kliestik, Ph.D. Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 673 - 680, 2926 pp. ISBN 978-80-8154-249-7.
      URL
      RIV/75081431:_____/18:00002165 Proceedings paper. English. Slovakia.
      Ližbetinová, Lenka (203 Czech Republic, guarantor, belonging to the institution) -- Jambal, Tsolmon (496 Mongolia, belonging to the institution) -- Stuchlý, Jaroslav (203 Czech Republic, belonging to the institution)
      Keywords in English: loyalty program; customer; customer preferences; marketing; QUALITY
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 14/10/2021 14:20.
      More: https://is.vstecb.cz/publication/60201/en
Displayed: 13/5/2024 08:58