Publication Records

POLLÁK, František, Peter MARKOVIČ, Kristián KALAMEN and Zuzana DZILSKÁ. Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development. Online. In Conference Proceedings of 11th Carpathian Logistics Congress (CLC 2023). 11th ed. Neuveden: TANGER Ltd., 2024, p. 20-25. ISBN 978-80-88365-17-4.

BARTEKOVÁ, Mária and Michal KONEČNÝ. Leadership a kreativní průmysl: vysokoškolské učební texty (Leadership and the Creative Industry: College Textbook). České Budějovice: Vysoká škola evropských a regionálních studií, z.ú. (VŠERS), 2024, 90 pp. ISBN 978-80-7556-148-0.

KLUGER, Vít, Kristína VYŠÍNOVÁ and Petra PÁRTLOVÁ. MAPPING SCIENTIFIC TRENDS IN THE SHARING ECONOMY AND SUSTAINABLE DEVELOPMENT: NATIONAL STRATEGIES AND INNOVATION DYNAMICS. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 171-178. ISBN 978-3-99151-527-2.

KONEČNÝ, Michal, Yaroslava KOSTIUK, Kristián KALAMEN and Zuzana DZILSKÁ. ONLINE REPUTATION OF AI AND ML SUPPLY CHAIN FIRMS & SOLUTIONS: AN EMPIRICAL STUDY. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 361-368. ISBN 978-3-99151-527-2.

POLLÁK, František and Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 369-376. ISBN 978-3-99151-527-2.

POLLÁK, František and Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 369-376, 7 pp. ISBN 978-3-99151-527-2.

POLLÁK, František, Peter MARKOVIČ, Michal KONEČNÝ and Mária Kmety BARTEKOVÁ. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3rd ed. Singapur: Springer Nature, 2024, p. 895-915. ISBN 978-981-97-0995-3.

JADERNÁ, Eva and Alena SRBOVÁ. Significant communication factors for sustainable products with a focus on Czech consumers. Communication Today. Trnava, Slovensko: Univerzita sv. Cyrila a Metoda v Trnave, 2024, vol. 15, No 1, p. 78-97. ISSN 1338-130X.

KALAMEN, Kristián, Adrien AUDOIN, Rastislav SOLEJ and František POLLÁK. The market dance between the rhythm of bitcoin prices and the S&P 500 Index. Online. In Davidavičienė, Vida; Skvarciany, Viktorija; Jurevičienė, Daiva; Matuzevičiūtė-Balčiūnienė, Kristina; Lapinskaitė, Indrė; Meidutė-Kavaliauskienė, Ieva; Mačiulytė-Šniukienė, Alma; Korsakienė, Renata; Skačkauskienė, Ilona; Tamošiūnienė, Rima; Bublienė, Raim. International Scientific Conference “Business and Management 2024”: NEW TRENDS IN CONTEMPORARY ECONOMICS, BUSINESS AND MANAGEMENT. 14th ed. Vilnius, Litva: Vilnius Gediminas Technical University, 2024, p. 378-384. ISBN 978-609-476-363-2.

DUŠEK, Radim. Building a career in marketing communication in a sustainable development era: which key competencies are required? Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 11, No 2, p. 10-22. ISSN 2345-0282.

SRBOVÁ, Alena and Eva JADERNÁ. Differences in sustainable nutrition behaviour of different generations of Czech consumers. Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 11, No 2, p. 23-36. ISSN 2345-0282.

POLLÁK, František. Editor. IntechOpen, 2023 - 2023. ISSN 2631-8261.

SRBOVÁ, Alena and Nikola SAGAPOVA. Fairtrade products in retail chains: Case study in the Czech Republic. Entrepreneurship and Sustainability Issues. Vilnius,Litva: Entrepreneurship and Sustainability Center, 2023, vol. 10, No 4, p. 105-117. ISSN 2345-0282.

PÁRTLOVÁ, Petra. Global envelope method – new trend in determining economic potential of rural areas. Journal of International Studies. Szczecin, Polsko: Centre of Sociological Research, 2023, vol. 16, No 1, p. 160-176. ISSN 2071-8330.

POLLÁK, František, Petr MARKOVIČ, Róbert VILLÁGI, Kristián KALAMEN and Michal KONEČNÝ. Issue of Online Reputation of Electric Vehicles - Selected Views and Perspectives in the Context of Interyear Development. Online. 1st ed. Maribor, Slovinsko: University of Maribor, University Press, 2023, p. 901-918. ISBN 978-961-286-722-5.

POLLÁK, František. Member of Editorial Board. Strategic Management, 2023 - 2023. ISSN 1821-3448.

KONEČNÝ, Michal, Michal RUSCHAK and Yaroslava KOSTIUK. Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT-2023 New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 337-345, 411 pp. ISBN 978-3-99151-176-2.

POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 329-336, 411 pp. ISBN 978-3-99151-176-2.

KALAMEN, Kristián, František POLLÁK and Peter MARKOVIČ. Pandemic Economic Crises. Encyclopedia. Basilej, Švýcarsko: MDPI, 2023, vol. 3, No 4, p. 1489-1497. ISSN 2673-8392.

POLLÁK, František and Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, p. 1546-1553, 1568 pp. ISSN 2352-1457.

POLLÁK, František, Peter MARKOVIČ and Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, vol. 16, No 9, p. 1-24. ISSN 1996-1073.

MARKOVIČ, Peter and František POLLÁK. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3rd ed. Springer Nature, 2023, p. 917-937. ISBN 978-981-97-0995-3.

KORENÁ, Kristína and Petra PÁRTLOVÁ. Social Media as a Tool of Building Reputation and Identity of National Parks. Communication Today. Trnava, Slovensko: Univerzita sv. Cyrila a Metoda v Trnave, 2023, vol. 14, No 1, p. 116-134. ISSN 1338-130X.

CAHA, Zdeněk, Michal KONEČNÝ, Milan TALÍŘ and Michal RUSCHAK. The application of CSR in marketing communication and its potential impact on customer perceived value. Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 10, No 4, p. 223-244. ISSN 2345-0282.

TALÍŘ, Milan, Kristína KORENÁ and Lenka DUŠÁKOVÁ. The question of (un)employment - the impact of the coronavirus pandemic on the business model of SMEs. Littera Scripta. České Budějovice: VŠTE, 2023, 16/2023, No 2, p. 112-128. ISSN 1805-9112.

CAHA, Zdeněk, Renata SKÝPALOVÁ and Michal RUSCHAK. Analysis of Codes of Ethics in the Transport and Logistics Industry in the Czech Republic. Online. In Rudolf Andoga, Ladislav Főző. 17th International Scientific Conference on New Trends in Aviation Development, NTAD 2022 - Proceedings. 17th ed. Piscataway, New Jersey, USA: IEEE (Institute of Electrical and Electronics Engineers), 2022, p. 27-31. ISBN 979-8-3503-2036-7.

POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.

KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and František POLLÁK. Analysis of the Czech Advertising Market and its Main Players. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 6 pp. ISSN 2261-2424.

GONDEK, Martin, Michal KONEČNÝ, Róbert VILÁGI and Bartłomiej HADASIK. Analysis of the video game industry in the Czech Republic in 2016-2020. Littera Scripta. České Budějovice: VŠTE ČB, 2022, 15/2022, No 2, p. 7-16, 16 pp. ISSN 1805-9112.

PÁRTLOVÁ, Petra, Radim DUŠEK and Nikola SAGAPOVA. Building reputation and social media – how effectively do attractive European tourist destinations communicate on them? Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2022, 10/2022, No 1, p. 467-482. ISSN 2345-0282.

MAREŠ, Matěj, Jan VÁCHAL, Radka VANÍČKOVÁ, Eva HEROLDOVÁ, Jaroslav KOLLMANN, Jarmila STRAKOVÁ, Milan TALÍŘ, Lucie DLOUHÁ, Martin FRÉLICH, Jaroslav SVOBODA, Miloš KŘEPELKA, Helena ÚLOVCOVÁ and Petra PÁRTLOVÁ. Certifikovaná metodika: Rozvojové scénáře pro MSP v návaznosti na situaci spojenou s pandemií COVID-19 (Certified methodology: Development scenarios for SMEs following the situation associated with the COVID-19 pandemic). 2022.

POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.

KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and František POLLÁK. Empirical study of Online Reputation Management of entities in the field of supply and demand chain in Slovakia. Online. In 10 th CLC 2022 - Carpathian Logistics Congress - Conference Proceedings. 1st ed. Ostrava, Czech Republic: TANGER Ltd., 2022, p. 20-24, 312 pp. ISBN 978-80-88365-08-2.

PÁRTLOVÁ, Petra. Financial Health of Enterprises as a Tool of Business Potential of an Area. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 11 pp. ISSN 2261-2424.

POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.

VILÁGI, Róbert, Michal KONEČNÝ and Michal RUSCHAK. Impact of selected financial indicators on a company's reputation. Entrepreneurship and Sustainability Issues. Vilnius, Lithuania: VšĮ Entrepreneurship and Sustainability Center, 2022, vol. 2022, No 2, p. 408-417. ISSN 2345-0282.

DUŠEK, Radim and Nikola SAGAPOVA. Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services. JOURNAL OF TOURISM AND SERVICES. Praha, Czech Republic: Center for International Scientific Research of VŠO and VŠPP, 2022, 13/2022, No 24, p. 150 - 163. ISSN 1804-5650.

POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.

SAGAPOVA, Nikola, Radim DUŠEK and Petra PÁRTLOVÁ. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. Energies. Basel, Switzerland: MDPI, 2022, 15/2022, No 22, p. 2-14, 8683 pp. ISSN 1996-1073.

VÍTEK, Martin and Karolína MIKULOVÁ. Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic. Littera Scripta. České Budějovice: VŠTE ČB, 2022, 15/2022, No 1, p. 68-81. ISSN 1805-9112.

KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI and František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, p. 725-735, 1624 pp. ISBN 978-80-8154-332-6.

KUTOVÁ, Kateřina, Michal KONEČNÝ, Yaroslava KOSTIUK, Róbert VILÁGI and Kristián KALAMEN. Online reputation management of Four Seasons Hotel Prague. Online. In Peter Markovič, Miroslav Tóth. EKONOMIKA, FINANCIE A MANAŽMENT PODNIKU XVI. ZBORNÍK VEDECKÝCH STATÍ pri príležitosti Týždňa vedy a techniky (2022). XVI. Bratislava, Slovensko: Ekonomická univerzita v Bratislave, 2022, p. 179-190. ISBN 978-80-225-4992-9.

KONEČNÝ, Michal, Yaroslava KOSTIUK and Michal RUSCHAK. ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51st ed. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, p. 251-256. ISBN 978-3-99113-758-0.

PÁRTLOVÁ, Petra, Kristína KORENÁ and Jan VÁCHAL. Projecting Sustainable Systems of Economy by Means of Ecological Optimization. Energies. Basel, Switzerland: MDPI, 2022, 15/2022, No 22, p. nestránkováno, 13 pp. ISSN 1996-1073.

POLLÁK, František, Peter MARKOVIC, Bozka MALINAK and Katarina BELOVODSKA. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 8 pp. ISSN 2261-2424.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.

POLLÁK, František, Peter MARKOVIČ and Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51st ed. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, p. 235-242, 479 pp. ISBN 978-3-99113-758-0.

SAGAPOVA, Nikola. THE BIOPLASTICS MARKETING COMMUNICATION ON SOCIAL MEDIA: PROMOTING SUSTAINABILITY DELIVERED BY INNOVATIVE MATERIALS AND PRODUCTS. Online. In Michael Fafílek. Conference Proceedings DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers. 1st ed. Zlín, Czech Republic: Tomas Bata University in Zlín, 2022, p. 345-359. ISBN 978-80-7678-101-6.

SAGAPOVA, Nikola, Roman BUCHTELE and Radim DUŠEK. The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 6 pp. ISSN 2261-2424.

SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.

FERNANDES LUZ, Fernanda Giffoni, Ladislav ROZENSKÝ, Zdeněk VRBA, Justin Michael HANSEN, Jan LÍPA, Josef DOLISTA, Martin VÍTEK and Marcus César Avezum ALVES DE CASTRO. Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil. Waste Forum. Praha, Česká Republika: Czech Environment Management Center, 2021, vol. 2021, No 2, p. 61-77. ISSN 1804-0195.

DUŠEK, Radim. Generic Competency Model: Business Graduate Key Competencies for Successful Working at Trading Companies-Case Study from the Czech Republic. Global Business and Finance Review. South Korea: People and Global Business Association, 2021, vol. 26, No 4, p. 65-76. ISSN 1088-6931.

VÁCHAL, Jan, Daniel LAJČIN, Marek VOCHOZKA, Jarmila STRAKOVÁ, Zdeněk CAHA, Iveta KMECOVÁ, Radka VANÍČKOVÁ, Petra PÁRTLOVÁ, Jan URBAN, Jakub HORÁK, Stanislav BÍLEK, Michal RUSCHAK and Lucie ŠVEHLOVÁ. Souhrnná výzkumná zpráva: Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru (Summary research report: Stabilization and Development of Small and Medium Enterprises in Rural Areas). České Budějovice: VŠTE v Českých Budějovicích, 2021, 90 pp. ISBN 978-80-7468-177-6.

SAGAPOVA, Nikola and Radim DUŠEK. THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC. AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. HRADEC KRALOVE, CZEH REPUBLIC: MAGNANIMITAS, 2021, vol. 11, No 1, p. 271-277, 8 pp. ISSN 1804-7890.

DUŠEK, Radim. A decision-making method based on consumer spending data. Online. In J. Horák, J. Vrbka and Z. Rowland (Eds.). SHS Web of Conferences. Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p. nestránkováno, 5 pp. ISBN 978-2-7598-9094-1.

MARTÍŠKOVÁ, Petra and Roman ŠVEC. Digital Era and Consumer Behavior on the Internet. Online. In Svetlana Igorevna Ashmarina, Marek Vochozka, Valentina Vyacheslavovna Mantulenko. Digital Age: Chances, Challenges and Future. Basel, Switzerland: Springer, 2020, p. 92-100. ISSN 2367-3370. Available from: https://dx.doi.org/10.1007/978-3-030-27015-5_12.

VOCHOZKA, Marek, Jan VÁCHAL, Zdeněk CAHA, Jarmila STRAKOVÁ, Petra PÁRTLOVÁ, Iveta KMECOVÁ, Radka VANÍČKOVÁ, Michal RUSCHAK and Daniel LAJČIN. Praktická konference "Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru 2020" (Practical conference "Stabilization and development of small and medium-sized enterprises in rural areas 2020"). 2020.

VOCHOZKA, Marek, Jan VÁCHAL, Zdeněk CAHA, Jarmila STRAKOVÁ, Petra PÁRTLOVÁ, Iveta KMECOVÁ, Radka VANÍČKOVÁ, Michal RUSCHAK and Daniel LAJČIN. Praktický workshop "Malé a střední podniky – současnost a vize 2020" (Practical workshop "Small and medium-sized enterprises – present and vision 2020"). 2020.

NOVACKÁ, Ľudmila, Kamil PÍCHA, Josef NAVRÁTIL, Cafer TOPALOGLU and Roman ŠVEC. Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. Bingley, Velká Británie: Emerald Group Publishing Limited, 2019, vol. 31, No 6, p. 2488 - 2508. ISSN 0959-6119.

CAHA, Zdeněk, Johann FALTERMEIER, Jan GREGOR, Xenia JUSTUS, Alena KAJANOVÁ, Jiří MÁCHA, Veronika MACHOVÁ, Petra MARTÍŠKOVÁ, Lukáš POLANECKÝ, Michal RUSCHAK, Sean Patrick SASSMANNSHAUSEN, Marie SLABÁ, František STELLNER, Jarmila STRAKOVÁ, Michal ŠUTA, Roman ŠVEC, Jan URBAN, Jan VÁCHAL, Velková VENDULA and Marek VOKOUN. Handbuch für Unternehmensgründer (Handbook for entrepreneurs). 1. vyd. České Budějovice, Czech Republic: Vysoká škola technická a ekonomická v Českých Budějovicích, 2019, 64 pp. ISBN 978-80-7468-140-0.

MARTÍŠKOVÁ, Petra and Michaela KOUBKOVÁ. Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (How to get the product between customers: direct and indirect market entry). In Ing. Vendula Velková. Sborník příspěvků z 2. mezinárodní vědecké konference ,,Podnikatelské kompetence a řízení lidských zdrojů ve 21. století", České Budějovice, 24. - 25. září 2019. 1st ed. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2019, p. 78-86. ISBN 978-80-7468-143-1.

CAHA, Zdeněk, Johann FALTERMEIER, Jan GREGOR, Xenia JUSTUS, Alena KAJANOVÁ, Jiří MÁCHA, Veronika MACHOVÁ, Petra MARTÍŠKOVÁ, Lukáš POLANECKÝ, Michal RUSCHAK, Patrick Sean SASSMANNSHAUSEN, Marie SLABÁ, František STELLNER, Jarmila STRAKOVÁ, Michal ŠUTA, Roman ŠVEC, Jan URBAN, Jan VÁCHAL, Velková VENDULA and Marek VOKOUN. Lexikon pojmů z oblasti podnikatelských kompetencí (Lexicon of entrepreneurial competences terms). 1st ed. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2019, 102 pp. ISBN 978-80-7468-138-7.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. Online Shopping and Reading E-Shops’ Terms and Conditions. Online. In Khalid S. Soliman. Education Excellence and Innovation Management through Vision 2020, Proceedings of the 33rd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2019, p. 682-690. ISBN 978-0-9998551-2-6.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Stakeholder Identification and Selection – Two Steps of Stakeholder Analysis For Management Strategic Decision-Making. Online. In Khalid S. Soliman. Education Excellence and Innovation Management through Vision 2020, Proceedings of the 33rd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2019, p. 1556-1564. ISBN 978-0-9998551-2-6.

KRASNOKUTSKA, Natalia, Olena V. KRUHLOVA, Victoria KOZUB and Petra MARTÍŠKOVÁ. Transparency of the enterprise: From theory to practice of evaluation (on the example of retail networks). Economic Annals-XXI. Kyiv, Ukraine: Institute of Society Transformation, 2019, XXI/2019, 1-2, p. 58 - 62. ISSN 1728-6220. Available from: https://dx.doi.org/10.21003/ea.V175-10.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Advertising at Media Market – Evidence from the Czech Republic. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 1808-1816. ISBN 978-0-9998551-1-9.

HUMLEROVÁ, Veronika and Petra PÁRTLOVÁ. Blahobyt ve vybraných regionech zemí V4 (Well-being in Selected Regions of V4 Countries). Regionální rozvoj mezi teorií a praxí. Praha: Vysoká škola regionálního rozvoje, 2018, vol. 2018, No 2. ISSN 1805-3246.

ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ. Comparison of Asian Tourists’ Preferences on the Basis of Their Destination in the Czech Republic. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 8336-8344. ISBN 978-0-9998551-1-9.

HUMLEROVÁ, Veronika. Czech-Chinese Business Cooperation Case Study. Online. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020; Proceedings of The 31st International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA), 2018, p. 3185-3193. ISBN 978-0-9998551-0-2.

ŠVEC, Roman, Marie SLABÁ and Petra MARTÍŠKOVÁ. DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 390-397, 2926 pp. ISBN 978-80-8154-249-7.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. E-commerce and online purchasing in the Czech Republic. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 7015-7023. ISBN 978-0-9998551-1-9.

PÁRTLOVÁ, Petra and Veronika HUMLEROVÁ. Economic potential of SMEs in the regional context of the Czech republic. Online. In Dvoulety, O; Lukes, M; Misar, J. Proceedings of 6th International Conference on Innovation Management, Entrepreneurship and Sustainability (IMES 2018). 1st ed. Praha, Česká republika: Oeconomica, Praha, 2018, p. 867-877. ISBN 978-80-245-2274-6.

PÁRTLOVÁ, Petra and Veronika HUMLEROVÁ. ERASMUS European Programme as a Tool for Multicultural and Intercultural Education. Online. In Staníčková, M. et al. PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON EUROPEAN INTEGRATION 2018 (ICEI 2018), PTS 1-3. 1st ed. Ostrava: VŠB - Technical University of Ostrava, 2018, p. 1147 - 1153. ISBN 978-80-248-4169-4.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Factors Influencing Customer Loyalty towards Private Labels. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 2150-2159. ISBN 978-0-9998551-1-9.

SLABÁ, Marie, Petra MARTÍŠKOVÁ, Roman ŠVEC and Michaela KOUBKOVÁ. Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (Factors influencing the use of internet banking to determine the profile of the target segment of internet banking). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 115-121. ISSN 1339-3189.

ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ. Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 6502-6508. ISBN 978-0-9998551-1-9.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 2229-2236, 2926 pp. ISBN 978-80-8154-249-7.

HUMLEROVÁ, Veronika, Roman ŠVEC and Petra MARTÍŠKOVÁ. Povědomí české společnosti o Čínské lidové republice (Czech People Awareness About The People's Republic China). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 52-58. ISSN 1339-3189.

ŠVEC, Roman, Veronika HUMLEROVÁ and Petra MARTÍŠKOVÁ. Preference hostů lokálních ubytovacích zařízení ve vztahu k preferencím ostatních hostů (Preferences of Local Accommodation Hosts in Relation to the Preference of other Guests). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 114-121. ISSN 1339-3189.

ŠVEC, Roman, Petra MARTÍŠKOVÁ and Michaela KOUBKOVÁ. PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 1-13, 14 pp. ISSN 1339-3189.

ŠVEC, Roman, Petra MARTÍŠKOVÁ, Marie SLABÁ and Valentýna ŠKRABÁLKOVÁ. Preference seniorů na trhu cestovního ruchu (Seniors' preferences in the tourism market). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 104-114. ISSN 1339-3189.

PÍCHA, Kamil, Josef NAVRÁTIL and Roman ŠVEC. Preference to Local Food vs. Preference to “National” and Regional Food. Journal of Food Products Marketing. Ohio: Taylor & Francis, 2018, vol. 24, No 2, p. 125-145. ISSN 1045-4446.

KOUBKOVÁ, Michaela and Roman ŠVEC. Preferences of Tourism Participants in the Area of Animation Programs. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020, Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: International Business Information Management Association (IBIMA), 2018, p. 5877-5886. ISBN 978-0-9998551-0-2.

MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 91-103. ISSN 1339-3189.

HUMLEROVÁ, Veronika. Rozvoj venkovských obcí v Jihočeském kraji prostřednictvím externích finančních zdrojů (Development of Rural Municipalities in South Bohemian Region using external financial resources). Acta Sting. Brno: AKADEMIE STING, o.p.s., 2018, vol. 2018, No 1, 13 pp. ISSN 1805-6873.

HUMLEROVÁ, Veronika and Petra PÁRTLOVÁ. Sustainable development of municipalities and smart cities concept in the Czech Republic. Online. In Anatolij V. Kovrov, Oleg A. Popov, Anita Ceh Casni. Economic and Social Development (Book of Proceedings). 23rd ed. Varazdin, Chorvatsko: Varazdin Development and Entrepreneurship Agency, 2018, p. 44-50, 400 pp. ISSN 1849-6903.

HUMLEROVÁ, Veronika. The Impact of Human Potential on the Economic Success of Rural Municipalities. Online. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020; Proceedings of The 31st International Business Information Management Association Conference (IBIMA). vol. 2018. Milan, Italy: International Business Information Management Association (IBIMA), 2018, p. 3485 - 3493. ISBN 978-0-9998551-0-2.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 2402-2411. ISBN 978-0-9998551-1-9.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. The Impact of the Economic Crisis on the Development of the Number of Accommodation Establishments in V4 Countries. Online. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020, Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 4796-4803. ISBN 978-0-9998551-0-2.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. Theoretical Point of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 7511-7519. ISBN 978-0-9998551-1-9.

ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ. Tourist Preferences in Cesky Krumlov (Czech Republic) Depending on the Country of Their Origin. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020, Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA), 2018, p. 4322-4331. ISBN 978-0-9998551-0-2.

SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Usage of Urgency Variable in Marketing Communication of Colleges. Online. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020, Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 4804-4810. ISBN 978-0-9998551-0-2.

SLABÁ, Marie. Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (The Effect of the Economic Crisis on the Development of the Selling Price of Sugar Wrap as a Basic Tool of the Marketing Mix). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 187-193, 6 pp. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra, Roman ŠVEC, Marie SLABÁ and Jana ŘÍHOVÁ. Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 95-103. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Veronika HUMLEROVÁ. Vnímání významu pojmů "družstvo" a "družstevnictví" (Perceived Meaning of the Terms "Co-operative" and "Co-operative movement"). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 103-113. ISSN 1339-3189.

HUMLEROVÁ, Veronika. Analýza meziobecní spolupráce v Jihočeském kraji (Analysis of inter-municipal cooperation in southbohemian region). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 26-36. ISSN 1339-3189.

SLABÁ, Marie. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 101-110. ISSN 1339-3189.

LIŽBETINOVÁ, Lenka. Attitude college students in South Bohemian Region to opportunities of increasing employability in the labour market. Online. In Klimova, V; Zitek, V. Conference: 20th International Colloquium on Regional Sciences. 1st ed. Brno: Masarykova univerzita, 2017, p. 296-302. ISBN 978-80-210-8586-2.

HITKA, Miloš, Silvia LORINCOVÁ, Lenka LIŽBETINOVÁ, Gabriela BARTÁKOVÁ and Martina MERKOVÁ. Cluster Analysis Used as the Strategic Advantage of Human Resource Management in Small and Medium-sized Enterprises in the Wood-processing Industry. BioResources. Raleigh, USA: North Carolina State University,, 2017, vol. 12, No 4, p. 7884-7897. ISSN 1930-2126.

ŠTARCHOŇ, Peter, Dagmar WEBEROVÁ and Lenka LIŽBETINOVÁ. Clustering Czech Consumers According to Their Spontaneous Awareness of Foreign Brands. Online. In Khalid S. Soliman. Education Excellence and Innovation Managemenet through Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1st edition. Vienna, Austria: International Business Information Management Association (IBIMA), 2017, p. 1719-1730. ISBN 978-0-9860419-7-6.

LIŽBETINOVÁ, Lenka. Clusters of Czech Consumers with Focus On Domestic Brands. Online. In Khalid S. Soliman. Education Excellence and Innovation Managemenet through Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1st edition. Vienna, Austria: International Business Information Management Association (IBIMA), 2017, p. 1703-1716. ISBN 978-0-9860419-7-6.

WEBEROVÁ, Dagmar, Peter ŠTARCHOŇ and Lenka LIŽBETINOVÁ. Comparison of motivational preferences of university students and employees. Online. In Khalid S. Soliman. Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Madrid, Spain: International Business Information Management Association, IBIMA, 2017, p. 4184-4193. ISBN 978-0-9860419-9-0.

HITKA, Miloš, Dagmar WEBEROVÁ, Lenka LIŽBETINOVÁ and Milota VERTÁKOVÁ. Comparison of the motivation level of manufacturing enterprises employees in V4 countries. Online. In Khalid S. Soliman. Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Madrid, Spain: International Business Information Management Association (IBIMA), 2017, p. 436-448. ISBN 978-0-9860419-9-0.

PÁRTLOVÁ, Petra and Veronika HUMLEROVÁ. Comparison of Transport Services in Rural Municipalities of South Bohemia. Online. In Ondřej Stopka. MATEC Web of Conferences: 18th International Scientific Conference - LOGI 2017. 1st ed. Les Ulis (France): Curran Associates, Inc., 2017, p. nestránkováno, 8 pp. ISBN 978-1-5108-5191-7.

HITKA, Miloš, Silvia LORINCOVÁ and Lenka LIŽBETINOVÁ. Comparison of using social networks for seeking employment in Italy and Slovakia. Online. In Khalid S. Soliman. Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Madrid, Spain: International Business Information Management Association (IBIMA), 2017, p. 1579-1586. ISBN 978-0-9860419-9-0.

LIŽBETINOVÁ, Lenka. Competences of University Graduates in Field of Transport and Logistics. Online. In Khalid S. Soliman. Education Excellence and Innovation Managemenet through Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1st edition. Vienna, Austria: International Business Information Management Association (IBIMA), 2017, p. 3662-3667. ISBN 978-0-9860419-7-6.

MARTÍŠKOVÁ, Petra and Roman ŠVEC. E-shops and customer feedback: experience by Czech B2C customers. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2017, vol. 10, No 1, p. 72-83. ISSN 1805-9112.

HUMLEROVÁ, Veronika and Petra MARTÍŠKOVÁ. EVALUACE KARIÉRNÍCH KOTEV STUDENTŮ BAKALÁŘSKÉHO STUDIA EKONOMICKÉHO ZAMĚŘENÍ (AN EVALUATION OF CAREER ANCHORS OF BBA STUDENTS IN BUSINESS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 39-44. ISSN 1339-3189.

XU, Yan, Yougui WANG, Xiaobo TAO and Lenka LIŽBETINOVÁ. Evidence of Chinese income dynamics and its effects on income scaling law. Physica A: Statistical Mechanics and its Applications. Raleigh, USA: North Carolina State University,, 2017, vol. 487, December, p. 143-152. ISSN 0378-4371.

BŘEZINOVÁ, Monika and Marie SLABÁ. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA. Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 1-8, 9 pp. ISSN 1339-3189.

KUČERA, Lukáš. FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (FACTORS INFLUENCING CUSTOMERS LOYALTY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 38-44. ISSN 1339-3189.

HUMLEROVÁ, Veronika and Petra PÁRTLOVÁ. Financování rozvoje venkovských obcí v Jihočeském kraji (Financing the Development of Rural Municipalities in the South Bohemian Region). Geografické informácie (Geographical Information). Nitra: Univerzita Konštantína Filozofa v Nitre, 2017, vol. 21, No 1, p. 26-36. ISSN 1337-9453.

WEBEROVÁ, Dagmar. INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 75-83, 14 pp. ISSN 1339-3189.

SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, vol. 5, No 1, p. 105-112. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 12-23. ISSN 1339-3189.

KAMPF, Rudolf, Lenka LIŽBETINOVÁ and Kamila TIŠLEROVÁ. Management of Customer Service in Terms of Logistics Information Systems. Open Engineering -formerly Central European Journal of Engineering. Germany: DE GRUYTER, 2017, vol. 7, No 1, p. 26-29. ISSN 2391-5439. Available from: https://dx.doi.org/10.1515/eng-2017-0006.

HITKA, Miloš, Silvia LORINCOVÁ and Lenka LIŽBETINOVÁ. MANAGER´S DATA IN HUMAN RESOURCE MANAGEMENT FROM THE PERSPECTIVE OF THE WORK POSITION. Acta Oeconomica Universitatis Selye. Komárno: Univerzita J. Selyeho, 2017, vol. 6, No 2, p. 69-80. ISSN 1338-6581.

BŘEZINOVÁ, Monika. MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 24-29. ISSN 1339-3189.

ŠVEC, Roman, Veronika HUMLEROVÁ and Petra MARTÍŠKOVÁ. MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU. Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 84-96. ISSN 1339-3189.

LIŽBETINOVÁ, Lenka, Miloš HITKA and Rudolf KAMPF. Motivace zaměstnanců z hlediska vybraných atributů v prostředí českých a slovenských dopravních a logistických podniků (Motivation of employees from the view of selected atributes in environmental of Czech and Slovak transport and logisticks enterprises). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2017, 167 pp. ISBN 978-80-7468-107-3.

LIŽBETINOVÁ, Lenka. MOTIVÁCIA ŠTUDENTOV K VOĽBE ŠTUDOVAŤ NA VYSOKEJ ŠKOLE (Motiavion of Students to Choose Study at an College). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 46-53. ISSN 1339-3189.

ŠVEC, Roman and Petra MARTÍŠKOVÁ. Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists. Online. In Khalid S. Soliman. Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference. 1st ed. Vienna, Austria: Internationa Business Information Management Association (IBIMA), 2017, p. 1891 - 1900. ISBN 978-0-9860419-7-6.

KAMPF, Rudolf, Silvia LORINCOVÁ, Larisa KAPUSTINA and Lenka LIŽBETINOVÁ. MOTIVATION LEVEL AND ITS COMPARISON BETWEEN SENIOR MANAGERS AND BLUE COLLAR WORKERS IN SLOVAK SMALL AND MEDIUM-SIZED TRANSPORT ENTERPRISES. Communications. Žilina: Žilinská univerzita v Žilině, EDIS, 2017, vol. 19, No 4, p. 43-49. ISSN 1335-4205.

LIŽBETINOVÁ, Lenka, Miloš HITKA, Li CHENGUANG and Zdeněk CAHA. Motivation of employees of transport and logistics companies in the Czech Republic and in a Selected Region of the PRC. Online. In Ondrej Stopka. MATEC Web of Conferences, Volume 134, 18th International Scientific Conference, LOGI 2017. České Budějovice: EDP Sciences, 2017, p. nestránkováno, 8 pp. ISSN 2261-236X. Available from: https://dx.doi.org/10.1051/matecconf/201713400032.

HITKA, Miloš, Silvia LORINCOVÁ, Lenka LIŽBETINOVÁ and Jarmila SCHMIDTOVÁ. Motivation Preferences of Hungarian and Slovak Employees are Significantly Different. Periodica Polytechnica Social and Management Sciences. Budapest, Hungary: Budapest University of Technology and Economics, 2017, vol. 25, No 2, p. 117-126. ISSN 1416-3837.

HRUŠKOVÁ, Lenka and Gabriela MÁDLOVÁ. Natural language processing the efficiency of early learning of foreign languages (empirical study). Online. In Khalid S. Soliman. Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth. Vienna: International Business Information Management Association (IBIMA), 2017, p. 1124-1132. ISBN 978-0-9860419-7-6.

MARTÍŠKOVÁ, Petra, Veronika HUMLEROVÁ and Antónia ŠTENSOVÁ. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 1-11. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 55-71. ISSN 1339-3189.

WEBEROVÁ, Dagmar. POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 147-154. ISSN 1339-3189.

ŠVEC, Roman. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 112-127. ISSN 1339-3189.

ŠVEC, Roman and Petra MARTÍŠKOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 128-138. ISSN 1339-3189.

ŠVEC, Roman, Petra MARTÍŠKOVÁ and Antónia ŠTENSOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 97-112. ISSN 1339-3189.

LIŽBETINOVÁ, Lenka, Pavel FÁBERA, Tsolmon JAMBAL and Zdeněk CAHA. Road tax as an economic tool of the support for the development of multimodal transport in selected EU states. Online. In Ondrej Stopka. MATEC Web of Conferences, Volume 134, 18th International Scientific Conference, LOGI 2017. České Budějovice: EDP Sciences, 2017, p. nestránkováno, 6 pp. ISSN 2261-236X. Available from: https://dx.doi.org/10.1051/matecconf/201713400032.

HUMLEROVÁ, Veronika. ROZVOJ VENKOVSKÝCH OBCÍ PODPOROVANÝ EVROPSKOU UNIÍ V OBDOBÍ 2007 - 2015 (RURAL MUNICIPALITIES DEVELOPMENT SUPPORTED BY THE EUROPEAN UNION IN THE PERIOD OF 2007-2015). In Ing. Viktorie KLÍMOVÁ, Ph.D., doc. Ing. Vladimír ŽÍTEK, Ph.D. (eds.). XX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masarykova univerzita, 2017, p. 802-809. ISBN 978-80-210-8586-2.

HUMLEROVÁ, Veronika. Rural municipalities in the context of local economic development in the Czech Republic. Online. In Khalid S. Soliman. Proceedings of the 29th International Business Information Management Association Conference. Vienna: International Business Information Management Association (IBIMA), 2017, p. 1503-1510. ISBN 978-0-9860419-7-6.

HUMLEROVÁ, Veronika and Roman ŠVEC. SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 45-51. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 72-85. ISSN 1339-3189.

MARTÍŠKOVÁ, Petra and Roman ŠVEC. Stimulation of customer feedback in B2C e-shops. Online. In Khalid S. Soliman. Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference. 1st ed. Vienna, Austria: International Business Information Management Association (IBIMA), 2017, p. 2060-2074. ISBN 978-0-9860419-7-6.

HITKA, Miloš, Silvia LORINCOVÁ, Gabriela BARTÁKOVÁ, Lenka LIŽBETINOVÁ, Peter ŠTARCHOŇ, Chenguang LI, Elena ZABOROVÁ, Tatiana MARKOVÁ, Jarmila SCHMIDTOVÁ and Ladislav MURA. Strategic Tools of Human Resource Management for Operation of SMEs in the Wood-processing Indrustry. BioResources. Raleigh, USA: North Carolina State University,, 2017, vol. 13, No 2, p. 2759-2774. ISSN 1930-2126.

HUMLEROVÁ, Veronika. Strategy of Regional Development and Rural Development supported by the EU and their implementation in the Czech Republic (case study). Online. In Khalid S. Soliman. Proceedings of the 29th International Business Information Management Association Conference. Vienna: International Business Information Management Association (IBIMA), 2017, p. 1512-1519. ISBN 978-0-9860419-7-6.

MARTÍŠKOVÁ, Petra and Roman ŠVEC. What Influences Guests’ Total Evaluation of Five-Star Hotels. Online. In Khalid S. Soliman. Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference. 1st ed. Vienna, Austria: Internationa Business Information Management Association (IBIMA), 2017, p. 2533-2545. ISBN 978-0-9860419-7-6.

SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 113-121. ISSN 1339-3189.

SLABÁ, Marie. Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ, 2016, p. 169-178. ISBN 978-80-86277-82-0.

ŠTARCHOŇ, Peter, Lenka LIŽBETINOVÁ and Dagmar WEBEROVÁ. Clustering in Relation to Brand Perception: An Example Based on Czech Consumers. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth. Seville, Spain: nternational Business Information Management Association, 2016, p. 2271-2284, 15 pp. ISBN 978-0-9860419-8-3.

SLABÁ, Marie. Comparative analysis of stakeholder groups in selected sectors. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Proceedings of The 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Spain: International Business Information Management Association (IBIMA), 2016, p. 3822-3839. ISBN 978-0-9860419-8-3.

WEBEROVÁ, Dagmar and Lenka LIŽBETINOVÁ. Consumer Attitudes towards Brands in Relation to Price. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth. Milan, Italy: International Business Information Management Association (IBIMA), 2016, p. 1850-1857. ISBN 978-0-9860419-6-9.

SOLAROVÁ, Petra and Roman ŠVEC. Customer relationship management (CRM) in small brick-and-mortar retail shops: Back to the essence of CRM. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2016, p. 1279-1286. ISBN 978-0-9860419-6-9.

HRUŠKOVÁ, Lenka and Gabriela MÁDLOVÁ. Employees Teaching Strategy from the Perspective of Gender Differences. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth. Anglie: International Business Information Management Association (IBIMA), 2016, p. 3059-3063. ISBN 978-0-9860419-8-3.

HITKA, Milos, Lenka LIŽBETINOVÁ, Zdeněk CAHA and Yan XU. Facility management - Instrument for the management of support processes for HRM outsourcing. Communications : scientific letters of the University of Žilina. Žilina: University of Zilina, 2016, Vol. 18, No 2, p. 38-44. ISSN 1335-4205.

ŠVEC, Roman and Petra SOLAROVÁ. Food Tourism as an Opportunity of Promoting Local Gastronomy. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2016, p. 1995-2004. ISBN 978-0-9860419-6-9.

SOLAROVÁ, Petra. Chinese e-shops from the Czech B2C customers’ point of view. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 1-11, 12 pp. ISBN 978-7-5103-1428-5.

ŠVEC, Roman. Chinese tourists’ perception of service quality in Český Krumlov (Czech Republic). In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 40-50. ISBN 978-7-5103-1428-5.

SLABÁ, Marie. Identification of Stakeholder Profile for Developing Targeted Communication. Online. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA), 2016, p. 3301-3311. ISBN 978-0-9860419-6-9.

SLABÁ, Marie and Ivana ČERTICKÁ. Katedra cestovního ruchu a marketingu (Department of Tourism and Marketing). In M. Vochozka, J. Váchal, F. Stellner. Deset let Vysoké školy technické a ekonomické v Českých Budějovicích. 1. vydání. Praha: Setoutbooks, 2016, p. 179-190. ISBN 978-80-86277-83-7.

LIŽBETINOVÁ, Lenka and Věra FARKAŠOVÁ. Librarians Competencies in the Global Environment. In prof. Ing. Tomáš Klieštik, PhD. Globalization and Its Socio-Economics Consequences. Žilina, SR: ZU - University of Žilina, 2016, p. 1204-1210. ISBN 978-80-8154-191-9.

LIŽBETINOVÁ, Lenka and Dagmar WEBEROVÁ. Managing Attitudes of Consumers towards Brands and Quality. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth. Milan, Italy: Internationa Business Information Management Association, 2016, p. 2147-2154. ISBN 978-0-9860419-6-9.

TIŠLEROVÁ, Kamila. Marketing Strategy for Effective Customer Relationship Management (Marketingová strategie pro efektivní řízení vztahů se zákazníky). In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 875-879. ISBN 978-0-9860419-6-9.

TIŠLEROVÁ, Kamila. Methodological Approaches to Customer Satisfaction Measurement. In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 880-887. ISBN 978-0-9860419-6-9.

ŠVEC, Roman and Petra SOLAROVÁ. Motivace k cestě jako determinující podmínka úspěšné marketingové komunikace podniků a institucí cestovního ruchu (Motivation for the journey as a determining condition for successful marketing communication of tourism enterprises and institutions). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ, 2016, p. 102-114. ISBN 978-80-86277-82-0.

MARTÍŠKOVÁ, Petra and Roman ŠVEC. Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Španělsko: Internationa Business Information Management Association (IBIMA), 2016, p. 657-670. ISBN 978-0-9860419-8-3.

SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 21-29. ISBN 978-7-5103-1428-5.

DOLEŽALOVÁ, Hana, Kamil PÍCHA, Josef NAVRÁTIL, Mihaela VESELÁ and Roman ŠVEC. Perception of Quality in Decision Making regarding Purchase of Organic Food. Calitatea. Bucuresti, Romania: SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2016, vol. 17, No 153, p. 86-91. ISSN 1582-2559.

ŠVEC, Roman and Petra MARTÍŠKOVÁ. Perception of the Service Quality in the Senior Tourism Market. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Španělsko: Internationa Business Information Management Association (IBIMA), 2016, p. 741 - 757. ISBN 978-0-9860419-8-3.

BARTUŠKA, Ladislav, Jiří HANZL and Lenka LIŽBETINOVÁ. Possibilities of Using the Data for Planning the Cycling Infrastructure. Online. In M. Drusa, I. Yilmaz, M. Marschalko, E. Coisson, A. Segalini. Procedia Engineering. Neuveden: Elsevier Ltd., 2016, p. 282-289. ISSN 1877-7058.

WEBEROVÁ, Dagmar, Peter ŠTARCHOŇ and Lenka LIŽBETINOVÁ. Product Information and its Impact on Consumer Brand Perception. In Khalid S. Soliman. Proceedings of the 28th International Business Information Management Association Conference. Seville, Spain: Internationa Business Information Management Association, 2016, p. 1964-1973. ISBN 978-0-9860419-8-3.

ŠVEC, Roman and Petra SOLAROVÁ. Regionální potraviny jako jeden z prvků moderní gastronomie (Regional food as one of the elements of modern gastronomy). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ, 2016, p. 93-101. ISBN 978-80-86277-82-0.

LIŽBETINOVÁ, Lenka and Miloš HITKA. Selection of Most Suitable Candidates for the Talent Pool in a Furniture Manufacturing Company. DRVNA INDUSTRIJA. Zagreb, Croatia: Zabreb University, 2016, vol. 67, No 4, p. 333-340. ISSN 0012-6772. Available from: https://dx.doi.org/10.5552/drind.2016.1601.

SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium, 2016, p. 1366-1374. ISBN 978-80-87990-02-5.

SLABÁ, Marie. Stakeholder profile and stakeholder mapping of SMEs. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2016, Vol. 9, No 1, p. 124-139. ISSN 1805-9112.

SLABÁ, Marie. Students as a Specific Segment of Banking Sector - Case Study. Online. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: International Business Information Management Association (IBIMA), 2016, p. 3290-3300. ISBN 978-0-9860419-6-9.

LIŽBETINOVÁ, Lenka, Silvia LORINCOVÁ and Zdeněk CAHA. The application of the Organizational Culture Assesment Instrument (OCAI) to Logistics Enterprises. Nase More. Dubrovnik: University of Dubrovnik, 2016, Vol. 63, No. 3, p. 170-176. ISSN 0469-6255.

LIŽBETINOVÁ, Lenka, Dagmar WEBEROVÁ and Peter ŠTARCHOŇ. The Importance and Influence of Country-of-Origin on Consumer Brand Perception. In Khalid S. Soliman. Proceedings of the 28th International Business Information Management Association Conference. Seville, Spain: Internationa Business Information Management Association, 2016, p. 1710-1720. ISBN 978-0-9860419-8-3.

ŠVEC, Roman and Petra SOLAROVÁ. The importance of accommodation establishments in tourism and their localization: the case of the chosen area in the Czech Republic. Online. In Khalid S. Soliman. The 27th International Business Information Management Association Conference. Milan, Italy: International Business Information Management Association (IBIMA), 2016, p. 1454-1467. ISBN 978-0-9860419-6-9.

SLABÁ, Marie. The Importance of Stakeholders in Services case study in the Czech market. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Proceedings of The 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Spain: International Business Information Management Association (IBIMA), 2016, p. 3808-3821. ISBN 978-0-9860419-8-3.

LIŽBETIN, Ján, Petr VEJS, Zdeněk CAHA, Lenka LIŽBETINOVÁ and Philip MICHALK. The Possibilities of Dynamic Shipment weighing in Rail Freight Transport. Communications : scientific letters of the University of Žilina. Žilina: The University of Žilina, 2016, Volume 18, No 2, p. 113-117. ISSN 1335-4205.

ŠVEC, Roman and Petra SOLAROVÁ. Traditional folk event with national importance: The impact of visitors’ age. Deturope - Central European Journal of Regional Development and Tourism. Serbia: Regional Science Association of Subotica, 2016, roč. 8, No 1, p. 78-91. ISSN 1821-2506.

SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA), 2015, p. 941-951. ISBN 978-0-9860419-5-2.

SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 49-59. ISSN 1805-9112.

SOLAROVÁ, Petra. Customer feedback in B2C e-shops. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference Location. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, p. 321-330. ISBN 978-0-9860419-5-2.

TIŠLEROVÁ, Kamila. Customer-centric Approach in Terms of Online Marketing. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference Location. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, p. 2730-2738. ISBN 978-0-9860419-5-2.

SOLAROVÁ, Petra. Electronic records of sales in retail. In Innovative Economic Symposium 2015. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, p. 1-9, 10 pp. ISSN 2464-6369.

LIŽBETINOVÁ, Lenka and Qi. HUDEČKOVÁ. Etika a obchodní jednání na čínských trzích. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 98 pp. ISBN 978-80-7468-094-6.

SLABÁ, Marie. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH. Norristown: International Business Information Management Association (IBIMA), 2015, p. 932-940. ISBN 978-0-9860419-5-2.

SOLAROVÁ, Petra. Loyalty programmes of selective grocery retailers in the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensin. 2015, 63(2), p. 617-625.

TIŠLEROVÁ, Kamila. Marketing strategy of SME´s operating in civil engineering. In Innovative Economic Symposium 2015. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, p. 85-92. ISSN 2464-6369.

SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2015, p. 557-564. ISBN 978-0-9860419-4-5.

OUBRECHTOVÁ, Marie and Lukáš KUČERA. Obchodní činnost. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 86 pp. ISBN 978-80-7468-079-3.

TIŠLEROVÁ, Kamila. Perceived advantages and disadvantages of Internet Shopping. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 2, p. 125-135. ISSN 1805-9112.

NAVRÁTIL, Josef and Roman ŠVEC. Perception of the "Cheap Accommodation" in the Youth Tourism Market. In 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, p. 944-954. ISBN 978-0-9860419-4-5.

SLABÁ, Marie. Podnikové řízení I. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 133 pp. ISBN 978-80-7468-077-9.

ŠVEC, Roman and Marie SLABÁ. Podniky cestovního ruchu 1 : vysokoškolská učebnice. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 145 pp. ISBN 978-80-7468-086-1.

ŠVEC, Roman, Marie SLABÁ and Petra SOLAROVÁ. Podniky cestovního ruchu 2 : Vysokoškolská učenice. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015. ISBN 978-80-7468-096-0.

LIŽBETINOVÁ, Lenka. Possibility of increasing the quality of communication in public administration. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 40-48. ISSN 1805-9112.

SLABÁ, Marie, Roman ŠVEC, Qi. HUDEČKOVÁ and Lukáš KUČERA. Postavení Číny v mezinárodním obchodě : vysokoškolská učebnice. 2., rozšířené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 177 pp. ISBN 978-80-7468-091-5.

KUČERA, Lukáš and Roman ŠVEC. Postavení Číny v mezinárodním obchodě : vysokoškolská učebnice. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 137 pp. ISBN 978-80-7468-085-4.

LIŽBETINOVÁ, Lenka. Potential of Talent Management for SMEs. In Innovative Economic Symposium 2015. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, p. 65-75, 21 pp. ISSN 2464-6369.

SLABÁ, Marie. Projekt 1. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 143 pp. ISBN 978-80-7468-078-6.

LIŽBETINOVÁ, Lenka. Quality evaluation of internal communication in logistics companies. Logi. České Budějovice: Institute of Technology and Business in České Budějovice, 2015, Neuveden, No 1, p. 80-89. ISSN 1804-3216.

TIŠLEROVÁ, Kamila. Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce. Ekonomické listy. 2015, 6(1), 14-33. ISSN 1804-4166.

SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, 2015, vol 15., No 3, p. 305-326. ISSN 1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0022.

SLABÁ, Marie. Strategický management. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 162 pp. ISBN 978-80-7468-076-2.

KUČERA, Lukáš. The Analysis of Czech Customers Attitude to Modern Technologies in Retail. Online. In 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015. 1. vyd. Norristown (USA): International Business Information Management Association, IBIMA, 2015, p. 571-583. ISBN 978-0-9860419-4-5.

LIŽBETINOVÁ, Lenka. The Evaluation of Internal Communication Flows of Companies. Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2015, roč. 6, No 3, p. 152-163. ISSN 1804-3682.

KAMPF, Rudolf and Lenka LIŽBETINOVÁ. The identification and development of talents in the environment of logistics companies. Nase More. Dubrovnik: University of Dubrovnik, 2015, vol. 62, Special Issue, p. 139-142. ISSN 0469-6255. Available from: https://dx.doi.org/10.17818/NM/2015/SI9.

SOLAROVÁ, Petra. Zákazníci jako spolupracovníci v maloobchodním podnikání. Studentská vědecká a odborná činnost Ekonomické fakulty JU v ČB: SVOČ 2015, 23.4.2015 (v tisku). České Budějovice: Czechia, 2015.

ŠTARCHOŇ, Peter, Martina JUŘÍKOVÁ, Olga JURÁŠKOVÁ, Dagmar WEBEROVÁ, Josef KOCOUREK, Lenka LIŽBETINOVÁ, Lucia VILČEKOVÁ and Kristýna KOVÁŘOVÁ. Značky a český zákazník (The brands and Czech customer). 1. vydání. Zlín: VeRBum, 2015, 104 pp. ISBN 978-80-87500-76-7.

SLABÁ, Marie. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 195-203. ISBN 978-80-87300-56-5.

SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 318-325. ISBN 978-80-210-6611-3.

SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 327-334. ISBN 978-80-210-6611-3.

SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2014, vol. 2014, No 4, p. 101-110. ISSN 1212-3609.

KOTOVA, Larissa, Maxim PONOMAREV, Petr MULAČ and Věra MULAČOVÁ. Impact of the Financial Crisis on the European Labour Market. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2014, Neuveden, No 2, p. 10-20. ISSN 1805-9112.

KUČERA, Lukáš. Loyalty programs analysis in selected retail chains. Economics and politics. Magnitogorsk: Magnitogorskij zemědělskij technickij univerzita, 2014, Neuveden, No 2, p. 131-138. ISSN 2310-4570.

KUČERA, Lukáš. New technology in Czech Retailing: Self-scaning system. In Dokbat 2014 : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2014, p. nestránkováno, 6 pp. ISBN 978-80-7454-339-5.

MULAČOVÁ, Věra and Petr MULAČ. Podnikatelské prostředí a konkurenceschopnost (Business environment and Czech Republic competitiveness). In Konkurence: sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2014, p. 155-163. ISBN 978-80-87035-91-7.

ŠTARCHOŇ, Peter and Dagmar WEBEROVÁ. Rodová príslušnosť a postoje slovenských spotrebiteľov voči značke (Gender and Attitudes of Slovak Consumers towards the Brand). Marketing Science and inspirations. Bratislava: Univerzita Komenského v Bratislave, 2014, roč. 9, No 4, p. 36-42. ISSN 1338-7944.

SLABÁ, Marie. STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES. Online. In Pavel Jedlička. The International Conference Hradec Economic Days 2014. 1. vydání. Hradec Králové: Gaudeamus, 2014, p. 277-283. ISBN 978-80-7435-370-3.

ŠVEC, Roman, Josef NAVRÁTIL and Kamil PÍCHA. The impact of the location on the price offered by accommodation establishments in Urban areas. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis. Brno: Mendel University in Brno, 2014, vol. 62, No 6, p. 1475-1485. ISSN 1211-8516.

NAVRÁTIL, Josef, Miha LESJAK, Kamil PÍCHA, Stanislav MARTINÁT, Jana NAVRÁTILOVÁ, Vivian Lee WHITE, Jaroslav KNOTEK, Tomáš KUČERA, Roman ŠVEC, Zuzana BALOUNOVÁ and Josef RAJCHARD. The importance of vulnerable areas with potential tourism development: a case study of the Bohemian forest and South Bohemia tourism regions. ACTA GEOGRAPHICA SLOVENICA-GEOGRAFSKI ZBORNIK. LJUBLJANA: GEOGRAFSKI INST ANTONA MELIKA ZRC SAZU, 2014, vol. 54, No 1, p. 116-130. ISSN 1581-6613.

LIŽBETINOVÁ, Lenka. The quality of Communication in the Context of regional Development. Deturope - The central european journal of regional development and tourism. České Budějovice: JČU v ČB, Ekonomická fakulta, 2014, vol 6, No 3, p. 22-38. ISSN 1821-2506.

KUČERA, Lukáš. The shadow economy development in the Czech Republic. Economics and politics. Magnitogorsk: Magnitogorskij zemědělskij technickij univerzita, 2014, Neuveden, 1(2), p. 159-163. ISSN 2310-4570.

KUČERA, Lukáš. Věrnostní program jako nástroj zvyšování konkurenceschopnosti hotelu (Loyalty program as a tool of competetivness increase in a hotel). In Aktuální problémy cestovního ruchu : ”CESTOVNÍ RUCH A JEHO DOPADY NA SPOLEČNOST„ / Topical Issues of Tourism : ”TOURISM AND ITS IMPACTS ON SOCIETY„. 1. vyd. Jihlava: COLL POLYTECHNICS JIHLAVA, 2014, p. 119-125. ISBN 978-80-87035-87-0.

SLABÁ, Marie. Vliv ekonomické krize na hotelnictví v České republice (Impact of economic crisis on hotel industry in the Czech Republic). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 204-211. ISBN 978-80-87300-56-5.

KUČERA, Lukáš. Vliv ekonomické krize na vývoj tržeb v maloobchodě (The economic crisis impact on the revenues development in retail). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2014, roč. 5, No 3, p. 29-41. ISSN 1804-3682.

MULAČ, Petr and Věra MULAČOVÁ. Výsledky dotazníkového šetření k řízení kvality českých neuniverzitních vysokých škol (The results of the survey regarding quality management of Czech non-universities). In Konkurence: sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2014, p. 165-173. ISBN 978-80-87035-91-7.

KUČERA, Lukáš. Využití manažerských informačních systémů ve sféře hotelnictví (Management information system use in hotel industry). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 97-102. ISBN 978-80-87300-55-8.