česky | in English
Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
Economics. Czech. Slovakia.
Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28.