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    2014

    1. New technology in Czech Retailing: Self-scaning system
      KUČERA, Lukáš. New technology in Czech Retailing: Self-scaning system. In Dokbat 2014 : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2014, p. nestránkováno, 6 pp. ISBN 978-80-7454-339-5.
      Name in Czech: Nové technologie v tuzemském retailingu – Systém Scan&Go
      Economics. English. Czech Republic.
      Keywords in English: Retailing; Self-checkout system; Scan & Go system; Customer; Mobile shopping
      Changed by: Ing. Lukáš Kučera, učo 10600. Changed: 11/7/2014 08:54.
      More: https://is.vstecb.cz/publication/24427/en
    2. Věrnostní program jako nástroj zvyšování konkurenceschopnosti hotelu (Loyalty program as a tool of competetivness increase in a hotel)
      KUČERA, Lukáš. Věrnostní program jako nástroj zvyšování konkurenceschopnosti hotelu (Loyalty program as a tool of competetivness increase in a hotel). In Aktuální problémy cestovního ruchu : ”CESTOVNÍ RUCH A JEHO DOPADY NA SPOLEČNOST„ / Topical Issues of Tourism : ”TOURISM AND ITS IMPACTS ON SOCIETY„. 1. vyd. Jihlava: COLL POLYTECHNICS JIHLAVA, 2014, p. 119-125. ISBN 978-80-87035-87-0.
      Name (in English): Loyalty program as a tool of competetivness increase in a hotel
      RIV/75081431:_____/14:00000399 Proceedings paper. Economics. Czech. Czech Republic.
      Kučera, Lukáš (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Competitiveness; hospitality market; independent regional hotel; loyalty program
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 15:50.
      More: https://is.vstecb.cz/publication/24581/en
    3. Využití manažerských informačních systémů ve sféře hotelnictví (Management information system use in hotel industry)
      KUČERA, Lukáš. Využití manažerských informačních systémů ve sféře hotelnictví (Management information system use in hotel industry). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 97-102. ISBN 978-80-87300-55-8.
      Name (in English): Management information system use in hotel industry
      Economics. Czech. Czech Republic.
      Keywords in English: Hotel industry; Management Information Systems (MIS); MIS Modules; Hotel Information Systems (HIS); HIS modules
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 10/7/2014 10:44.
      More: https://is.vstecb.cz/publication/24426/en

    2013

    1. A model for the identification of areas favourable for the development of tourism: A case study of the Šumava Mts. and South Bohemia tourist regions (Czech Republic)
      ŠVEC, Roman, Josef NAVRÁTIL, Stanislav MARTINÁT, Jaroslav KNOTEK, Tomáš KUČERA, Zuzana BALOUNOVÁ, White BARAVALLE and Josef RAJCHARD. A model for the identification of areas favourable for the development of tourism: A case study of the Šumava Mts. and South Bohemia tourist regions (Czech Republic). Moravian Geographical Reports. Brno: Academy of Sciences of the Czech Republic, 2013, roč.21, č.1, p. 25-40. ISSN 1210-8812.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:35.
      More: https://is.vstecb.cz/publication/25447/en
    2. Assessment of the results of the strategic orientation on regional and local products in food retail
      NAVRÁTIL, Josef, Kamil PÍCHA and Ladislav SKOŘEPA. Assessment of the results of the strategic orientation on regional and local products in food retail. Acta Universitatis Agriculturae et Silviculturae Mendeleianae Brunensis. 2013, 61(4), p. 1061-1068.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 10:09.
      More: https://is.vstecb.cz/publication/26165/en
    3. Obchodní podnikání ve 21. století (Trade Business in the 21st Century)
      MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4.
      Name (in English): Trade Business in the 21st Century
      RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
      Reviewed: yes
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17.
      More: https://is.vstecb.cz/publication/21538/en
    4. Trends of European labour market development in crisis and post crises period
      MULAČOVÁ, Věra, Petr MULAČ, Larissa KOTOVA and Maxim PONOMAREV. Trends of European labour market development in crisis and post crises period. Innovacii i investicii. Moskva, 2013, No 7, p. 114-121. ISSN 2307-180X.
      Name in Czech: Trendy vývoje evropského trhu práce v krizovém a postkrizovém období
      Economics. English. Russian Federation.
      Keywords in English: labour market; unemployment; employment rate; unemployment rate; youth unemployment rate; average nominal and real wage
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 20/1/2014 11:53.
      More: https://is.vstecb.cz/publication/23166/en

    2012

    1. Analýza atraktivity věrnostních programů obchodních řetězců (The analysis of Loyalty Programs Attractiveness in retail chains)
      KUČERA, Lukáš. Analýza atraktivity věrnostních programů obchodních řetězců (The analysis of Loyalty Programs Attractiveness in retail chains). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2012, roč. 3, No 3, p. 69-78. ISSN 1804-3682.
      Name (in English): The analysis of Loyalty Programs Attractiveness in retail chains
      Economics. Czech. Czech Republic.
      Keywords in English: Retail chain; customer loyalty; loyalty program attractiveness; benefits; questionnaire
      Changed by: Ing. Lukáš Kučera, učo 10600. Changed: 25/11/2013 20:13.
      More: https://is.vstecb.cz/publication/20282/en
    2. E-learningové moduly pro výuku i praxi (E-learning Modules for Education and Business)
      MULAČOVÁ, Věra and Ludmila OPEKAROVÁ. E-learningové moduly pro výuku i praxi (E-learning Modules for Education and Business). In Tvorba e-learningových opor na VŠ : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 91-97. ISBN 978-80-87035-54-2.
      Name (in English): E-learning Modules for Education and Business
      Economics. Czech. Czech Republic.
      Keywords in English: e-learning; learning modules; project; retail; sustainable development
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 25/4/2012 15:20.
      More: https://is.vstecb.cz/publication/18401/en
    3. Image as the elements of attractiveness of the destinations of the nature-oriented tourism.
      NAVRÁTIL, Josef, Kamil PÍCHA, Jana NAVRÁTILOVÁ, Roman ŠVEC and Hana DOLEŽALOVÁ. Image as the elements of attractiveness of the destinations of the nature-oriented tourism. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Brno: Mendelova zemědělská a lesnická univerzita, 2012, vol. 60, No 4, p. 281-288, 7 pp. ISSN 1211-8516.
      Name (in English): Image as the elements of attractiveness of the destinations of the nature-oriented tourism.
      Economics. English. Czech Republic.
      Reviewed: yes
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:34.
      More: https://is.vstecb.cz/publication/24766/en
    4. Maloobchodní tržby v České republice a Evropské unii a komparace vývoje
      ŠVEC, Roman, Kamil PÍCHA, Leoš VÍTEK, Hana DOLEŽALOVÁ and Josef NAVRÁTIL. Maloobchodní tržby v České republice a Evropské unii a komparace vývoje. Acta Universitatis Bohemiae Meridionales. 2012, Vol.15, No.2, p. 4-21. ISSN 1212-3285.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 09:04.
      More: https://is.vstecb.cz/publication/25442/en
    5. Maloobchodní tržby v České republice a Evropské unii a komparace vývoje (Retail sales in the Czech Republic and the European Union and the comparison of the development)
      PÍCHA, Kamil, Leoš VÍTEK, Hana DOLEŽALOVÁ, Josef NAVRÁTIL and Roman ŠVEC. Maloobchodní tržby v České republice a Evropské unii a komparace vývoje (Retail sales in the Czech Republic and the European Union and the comparison of the development). Acta Universitatis Bohemiae Meridionales. České Budějovice, 2012, vol. 15, No 2, p. 3-13. ISSN 1212-3285.
      Name (in English): Retail sales in the Czech Republic and the European Union and the comparison of the development

      Reviewed: yes
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 18/11/2014 12:00.
      More: https://is.vstecb.cz/publication/24941/en
    6. Nové trendy v CRM software (New trends in CRM software)
      KUČERA, Lukáš. Nové trendy v CRM software (New trends in CRM software). In Hana Vojáčková. Trendy a technologie 2012 : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 62-66. ISBN 978-80-87035-63-4.
      Name (in English): New trends in CRM software
      Economics. Czech. Czech Republic.
      Keywords in English: CRM; trends; customer; software
      Changed by: Ing. Lukáš Kučera, učo 10600. Changed: 25/11/2013 20:14.
      More: https://is.vstecb.cz/publication/20181/en
    7. The Impact of the Location on the Price Offered by Accommodation Establishments in Urban Areas
      ŠVEC, Roman, Josef NAVRÁTIL and Kamil PÍCHA. The Impact of the Location on the Price Offered by Accommodation Establishments in Urban Areas. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2012.

      Reviewed: yes
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:33.
      More: https://is.vstecb.cz/publication/25446/en
    8. The perception of the quality of acomodation establishments´ product.
      ŠVEC, Roman, Josef NAVRÁTIL, Kamil PÍCHA and Vivian BARAVALLE. The perception of the quality of acomodation establishments´ product. Deturope. Central European Journal of Regional Development and Tourism. 2012, p. 4-21. ISSN 1821-2506.
      Name (in English): The perception of the quality of acomodation establishments´ product.
      Economics. English. Czech Republic.
      Reviewed: yes
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 11/5/2015 10:32.
      More: https://is.vstecb.cz/publication/24781/en
    9. Věrnost zákazníka jako nástroj zvyšování konkurenceschopnosti v retailových firmách (Customer loyalty as a tool of competitiveness increase in retail chains)
      KUČERA, Lukáš. Věrnost zákazníka jako nástroj zvyšování konkurenceschopnosti v retailových firmách (Customer loyalty as a tool of competitiveness increase in retail chains). In Ladislav Šiška. Konkurence. sborník z konference. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 58-67. ISBN 978-80-87035-53-5.
      Name (in English): Customer loyalty as a tool of competitiveness increase in retail chains
      Economics. Czech. Czech Republic.
      Keywords in English: retail chain; customer; database; CRM; loyalty
      Changed by: Ing. Lukáš Kučera, učo 10600. Changed: 25/11/2013 20:15.
      More: https://is.vstecb.cz/publication/18726/en

    2011

    1. Consumer perception of private label brands in the Czech Republic
      MULAČOVÁ, Věra and Petr MULAČ. Consumer perception of private label brands in the Czech Republic. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, roč. 4, No 2, p. 43-52. ISSN 1802-503X.
      Name in Czech: Vnímání privátních značek spotřebiteli v České republice
      RIV/75081431:_____/11:00000250 Article in a journal. Economics. English. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution)
      Keywords in English: private labels; retail; consumer; economic; standard and premium private labels; knowledge and awareness of private brands
      Reviewed: yes
      Changed by: Věra Kostková, učo 6173. Changed: 24/1/2012 16:36.
      More: https://is.vstecb.cz/publication/17743/en
Displayed: 18/11/2024 02:14