Publication Records

POLLÁK, František, Peter MARKOVIČ, Kristián KALAMEN and Zuzana DZILSKÁ. Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development. Online. In Conference Proceedings of 11th Carpathian Logistics Congress (CLC 2023). 11th ed. Neuveden: TANGER Ltd., 2024, p. 20-25. ISBN 978-80-88365-17-4.

KALAMEN, Kristián, František POLLÁK and Peter MARKOVIČ. Pandemic Economic Crises. Encyclopedia. Basilej, Švýcarsko: MDPI, 2023, vol. 3, No 4, p. 1489-1497. ISSN 2673-8392.

POLLÁK, František and Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, p. 1546-1553, 1568 pp. ISSN 2352-1457.

POLLÁK, František, Peter MARKOVIČ and Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, vol. 16, No 9, p. 1-24. ISSN 1996-1073.

POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.

POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.

POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.

POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.

SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.

POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.

SAGAPOVA, Nikola and Radim DUŠEK. THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC. AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. HRADEC KRALOVE, CZEH REPUBLIC: MAGNANIMITAS, 2021, vol. 11, No 1, p. 271-277, 8 pp. ISSN 1804-7890.

DUŠEK, Radim. A decision-making method based on consumer spending data. Online. In J. Horák, J. Vrbka and Z. Rowland (Eds.). SHS Web of Conferences. Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p. nestránkováno, 5 pp. ISBN 978-2-7598-9094-1.

NOVACKÁ, Ľudmila, Kamil PÍCHA, Josef NAVRÁTIL, Cafer TOPALOGLU and Roman ŠVEC. Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. Bingley, Velká Británie: Emerald Group Publishing Limited, 2019, vol. 31, No 6, p. 2488 - 2508. ISSN 0959-6119.

ŠVEC, Roman, Marie SLABÁ and Petra MARTÍŠKOVÁ. DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 390-397, 2926 pp. ISBN 978-80-8154-249-7.

MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 2229-2236, 2926 pp. ISBN 978-80-8154-249-7.