SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 21-29. ISBN 978-7-5103-1428-5.
Name in Czech: Vnímání čínských značek v České republice
Management, administration and clerical work. English. China.
Keywords in English: brand; brand perception; Chinese brands
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.