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    2017

    1. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA
      BŘEZINOVÁ, Monika and Marie SLABÁ. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA. Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 1-8, 9 pp. ISSN 1339-3189.
      Name in Czech: VNĚJŠÍ KOMUNIKACE MALÝCH A STŘEDNÍCH FIREM V JIHOČESKÉM REGIONU
      Economics. English. Slovakia.
      Keywords in English: Communication; SME; process; channels
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:21.
      More: https://is.vstecb.cz/publication/38423/en
    2. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS)
      SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 113-121. ISSN 1339-3189.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.
      More: https://is.vstecb.cz/publication/42081/en

    2016

    1. Perception of Chinese brands in the Czech Republic
      SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 21-29. ISBN 978-7-5103-1428-5.
      Name in Czech: Vnímání čínských značek v České republice
      Management, administration and clerical work. English. China.
      Keywords in English: brand; brand perception; Chinese brands
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.
      More: https://is.vstecb.cz/publication/36441/en
    2. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY
      SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium, 2016, p. 1366-1374. ISBN 978-80-87990-02-5.
      Name in Czech: Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem
      RIV/75081431:_____/16:00000826 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/10/2016 10:35.
      More: https://is.vstecb.cz/publication/34461/en
    3. Stakeholder profile and stakeholder mapping of SMEs
      SLABÁ, Marie. Stakeholder profile and stakeholder mapping of SMEs. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2016, Vol. 9, No 1, p. 124-139. ISSN 1805-9112.
      Name in Czech: Stakeholder profil a mapování stakeholderů malých a středních podniků
      RIV/75081431:_____/16:00000685 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder identification; stakeholder profile; stakeholder prioritisation; stakeholder mapping
      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 10:39.
      More: https://is.vstecb.cz/publication/32721/en

    2015

    1. Advertising in Chinese Markets
      SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA), 2015, p. 941-951. ISBN 978-0-9860419-5-2.
      Name in Czech: Reklama na čínských trzích
      RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: advertising; media; marketing communication; Chinese markets
      Type of proceedings: post-proceedings
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41.
      More: https://is.vstecb.cz/publication/43601/en
    2. Analysis of development of the most valuable brands in the world and the most valuable brands in China
      SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 49-59. ISSN 1805-9112.
      Name in Czech: Analýza vývoje nejhodnotnějších značek světa a nejhodnotnějších značek v Číně
      RIV/75081431:_____/15:00000491 Article in a journal. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution) -- Qi, Hudečková (156 China)
      Keywords in English: brand; brand value; Brandz
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 2/7/2015 08:32.
      More: https://is.vstecb.cz/publication/28244/en
    3. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users
      SLABÁ, Marie. Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH. Norristown: International Business Information Management Association (IBIMA), 2015, p. 932-940. ISBN 978-0-9860419-5-2.
      Name in Czech: Internetové bankovnictví jako faktor loajality zákazníků: Případová studie uživatelů internetového bankovnictví
      RIV/75081431:_____/15:00001234 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: internet banking; bank; customer loyalty
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 12/4/2018 13:30.
      More: https://is.vstecb.cz/publication/43762/en
    4. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic
      SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2015, p. 557-564. ISBN 978-0-9860419-4-5.
      Name in Czech: Multidimenzionální mapy v Stakeholder Circle Methodology: case study terciárního vzdělávání v České republice
      RIV/75081431:_____/15:00001012 Proceedings paper. Management, administration and clerical work. English. Netherlands.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder Circle Methodology; stakeholder; multidimensional maps; stakeholders visualization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/4/2017 16:47.
      More: https://is.vstecb.cz/publication/37221/en
    5. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization
      SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, 2015, vol 15., No 3, p. 305-326. ISSN 1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0022.
      Name in Czech: Skupiny stakeholderů veřejných a soukromých škol v České republice - identifikace, kategorizace a prioritizace
      RIV/75081431:_____/15:00000544 Article in a journal. Management, administration and clerical work. English. Germany.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder group; stakeholder management; university
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 16/11/2015 11:36.
      More: https://is.vstecb.cz/publication/30021/en

    2014

    1. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol)
      SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 318-325. ISBN 978-80-210-6611-3.
      Name (in English): Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol
      RIV/75081431:_____/14:00000945 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Fiala, Roman (203 Czech Republic)
      Keywords in English: Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 21/2/2017 11:04.
      More: https://is.vstecb.cz/publication/36061/en
    2. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities
      SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 327-334. ISBN 978-80-210-6611-3.
      Name in Czech: Možnosti aplikace Stakeholder Circle Methodology v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000944 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Urgency; Stakeholder Circle Methodology; university; stakeholder; prioritization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 20/2/2017 14:36.
      More: https://is.vstecb.cz/publication/36041/en
    3. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES
      SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2014, vol. 2014, No 4, p. 101-110. ISSN 1212-3609.
      Name in Czech: Identifikace a prioritizace klíčových skupin stakeholderů v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000654 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Štarchoň, Peter (703 Slovakia) -- Jáč, Ivan (203 Czech Republic)
      Keywords in English: Stakeholder; stakeholder circle methodology; stakeholder index; stakeholder identification; stakeholder prioritization
      Changed by: Hana Dlouhá, učo 19800. Changed: 26/5/2016 13:29.
      More: https://is.vstecb.cz/publication/32321/en

    2013

    1. Analysis of usage of subsidies from LFA and SAPS scheme
      SLABÁ, Marie. Analysis of usage of subsidies from LFA and SAPS scheme. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 239-250. ISBN 978-80-87035-73-3.
      Name in Czech: Analýza využití dotací dotačního programu LFA a SAPS
      Economics. English. Czech Republic.
      Keywords in English: agriculture sector; subsidies; Less Favoured Areas Scheme; Single Area Payment Scheme
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 09:34.
      More: https://is.vstecb.cz/publication/21426/en
    2. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector)
      SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). Online. In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava, 2013, p. 817-826. ISBN 978-80-248-3172-5.
      Name (in English): Stakeholder analysis in the bank sector
      RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27.
      More: https://is.vstecb.cz/publication/27061/en
    3. Argentina’s financial crisis
      SLABÁ, Marie. Argentina’s financial crisis. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 12 pp. ISBN 978-80-7454-248-0.
      Name in Czech: Argentinská finanční krize
      Economics. English. Czech Republic.
      Keywords in English: Argentina’s financial crisis; inflation; GDP; currency board
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:13.
      More: https://is.vstecb.cz/publication/21483/en
    4. Development of Capacity of Collective Accommodation Establishments in the Czech Republic and Poland (2003-2011)
      SLABÁ, Marie and Lukáš KUČERA. Development of Capacity of Collective Accommodation Establishments in the Czech Republic and Poland (2003-2011). Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu. Poznan: Wyższa Szkoła Bankowa w Poznaniu, 2013, roč. 6, No 38, p. 321-332. ISSN 1643-7772.
      Name in Czech: Vývoj kapacity v hromadných ubytovacích zařízeních v České republice a Polsku (2003 – 2011)
      Economics. English. Poland.
      Keywords in English: Tourism; economic crisis; capacity; collective accommodation establishment; Poland; Czech republic
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/2/2015 15:06.
      More: https://is.vstecb.cz/publication/26621/en
    5. Evaluation of selected universities websites
      SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 251-262. ISBN 978-80-87035-73-3.
      Name in Czech: Hodnocení webových stran vybraných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: university; marketing communication; internet; websites evaluation
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48.
      More: https://is.vstecb.cz/publication/21425/en
    6. Modeling Company Output as a Function of Its Major Inputs
      FIALA, Roman, Jana BORŮVKOVÁ and Marie SLABÁ. Modeling Company Output as a Function of Its Major Inputs. Online. In Čulík, M. FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VSB-TECH UNIV OSTRAVA, 2013, p. 156-161. ISBN 978-80-248-3172-5.
      Name in Czech: Modelování výstupů společnosti jako funkce jejích hlavních vstupů
      RIV/75081431:_____/13:00000464 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Fiala, Roman (203 Czech Republic, guarantor) -- Borůvková, Jana (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: intangible assets; tangible fixed assets; staff costs; return on assets; return on equity; return on sales; multiple regression; Cobb-Douglas production function
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 15/4/2015 10:17.
      More: https://is.vstecb.cz/publication/27221/en
    7. Theoretical aspect of univerzity marketing
      SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
      More: https://is.vstecb.cz/publication/21484/en

    2012

    1. Analysis of stakeholders at public universities
      SLABÁ, Marie. Analysis of stakeholders at public universities. In Modern and current trends in the public sector research. 2012. ISBN 978-80-210-5715-9.
      Name in Czech: Analýza stakeholderů veřejných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: stakeholder, public university; analysis of stakeholders, basic groups of stakeholders of public universities
      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:15.
      More: https://is.vstecb.cz/publication/18224/en
    2. Analysis of stakeholders at Public Universities
      SLABÁ, Marie. Analysis of stakeholders at Public Universities. In 16th International Conference on Modern and Current Trends in the Public Sector Research. 1. vyd. Brno: Masarykova univerzita, 2012, p. 269-277. ISBN 978-80-210-5822-4.
      Name in Czech: Analýza stakeholderů na veřejných vysokých školách
      RIV/75081431:_____/12:00000398 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; public university; analysis of stakeholders; basic groups of stakeholders of public universities
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:31.
      More: https://is.vstecb.cz/publication/24542/en
    3. Development of tourism and marketing in tourism in the Czech republic
      SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
      Economics. English. Czech Republic.
      Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.
      More: https://is.vstecb.cz/publication/20363/en
    4. Inflation and inflation perceptions in the original twelve euro area countries
      SIMOTOVÁ, Vendula and Marie SLABÁ. Inflation and inflation perceptions in the original twelve euro area countries. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, 8 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Inflace a inflační vnímání v původních zemích eurozóny
      Name (in English): Inflation and inflation perceptions in the original twelve euro area countries
      Economics. English. Czech Republic.
      Keywords in English: inflation; inflation perceptions; euro area
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:23.
      More: https://is.vstecb.cz/publication/19501/en
    5. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions)
      SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, p. 117-128. ISBN 978-80-7468-049-6.
      Name in Czech: Komunikační mix vysokoškolských institucí
      Name (in English): Communication mix in higher education institutions
      Economics. German. Czech Republic.
      Keywords in English: marketing; marketing communication; university; marketing communication mix
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55.
      More: https://is.vstecb.cz/publication/19866/en
    6. Marketing as a tool of escalation of competitiveness of universities
      SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 143-151. ISBN 978-80-87035-53-5.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
      More: https://is.vstecb.cz/publication/19642/en
    7. Marketing models
      SLABÁ, Marie. Marketing models. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 191-198. ISBN 978-80-87035-62-7.
      Name in Czech: Marketingové modely
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing models; marketing mix Introduction
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:29.
      More: https://is.vstecb.cz/publication/20621/en
    8. Websites as an effective tool of marketing communication of universities
      SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o., 2012, p. 233-242. ISBN 978-80-87314-29-6.
      Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
      Economics. English. Czech Republic.
      Keywords in English: Marketing communication; universities; websites; internet
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.
      More: https://is.vstecb.cz/publication/20801/en

    2011

    1. Euro a konkurenceschopnost (Euro and competitiveness)
      SIMOTOVÁ, Vendula and Marie SLABÁ. Euro a konkurenceschopnost (Euro and competitiveness). In Hana Vojáčková. Konkurence 2011. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2011, p. 205-218. ISBN 978-80-87035-36-8.
      Name (in English): Euro and competitiveness
      Economics. Czech. Czech Republic.
      Keywords in English: Euro; price level; competitiveness
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.
      More: https://is.vstecb.cz/publication/16841/en
    2. Internet: Effective tool of marketing communication of universities
      SLABÁ, Marie. Internet: Effective tool of marketing communication of universities. In Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2011, 12 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Internet: Efektivní nástroj marketingové komunikace vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing communication; electronic communication; Internet; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:33.
      More: https://is.vstecb.cz/publication/16901/en

    2010

    1. Evaluation of the Internal Links in the Programme Documents
      LUŠTICKÝ, Martin, Jan KYSELA and Marie SLABÁ. Evaluation of the Internal Links in the Programme Documents. In New Economic Challenges: 2nd International PhD Students Conference. Brno: Masarykova univerzita, 2010, 7 pp. ISBN 978-80-210-5111-9.
      Economics. English. Czech Republic.
      Keywords in English: programme documents; tourism; region; internal links; evaluation
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
      More: https://is.vstecb.cz/publication/13181/en
    2. Marketing educational institutions - history and current situation in the present chaotic market environment
      SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre, 2010, p. 296-313. ISBN 978-960-9416-03-0.
      Management, administration and clerical work. English. Greece.
      Keywords in English: Marketing; marketing communication; educational institution; internet; turbulence
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
      More: https://is.vstecb.cz/publication/13161/en
    3. Stakeholder Circle Methodology
      SLABÁ, Marie. Stakeholder Circle Methodology. In Míková Irena. Sborník příspěvků z vědecké konference doktorandů, studentů magisterského studia a mladých vědeckých pracovníků pořádané na Fakultě managementu VŠE. 1. vyd. Jindřichův Hradec: Oeconomica, 2010, p. 84-92. ISBN 978-80-245-1750-6.
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: Stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis; Stakeholder Circle; marketing communication
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:35.
      More: https://is.vstecb.cz/publication/13861/en

    2009

    1. Applications of the Strategic Marketing in Regional Programme Documents in Tourism
      LUŠTICKÝ, Martin and Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. In PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence. Čína - Shenzhen: Pan-Pacific Business Association, 2009. ISBN 1-931649-25-1.
      Name (in English): Applications of the Strategic Marketing in Regional Programme Documents in Tourism
      Economics. English. China.
      Keywords in English: strategic marketing; programme documents; marketing situation analysis
      Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 16/12/2010 10:28.
      More: https://is.vstecb.cz/publication/13241/en
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