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    2024

    1. Significant communication factors for sustainable products with a focus on Czech consumers
      JADERNÁ, Eva and Alena SRBOVÁ. Significant communication factors for sustainable products with a focus on Czech consumers. Communication Today. Trnava, Slovensko: Univerzita sv. Cyrila a Metoda v Trnave, 2024, vol. 15, No 1, p. 78-97. ISSN 1338-130X.
      URL
      Name in Czech: Významné komunikační faktory pro udržitelné výrobky se zaměřením na české spotřebitele
      Name (in English): Significant communication factors for sustainable products with a focus on Czech consumers
      RIV: Article in a journal. English. Slovakia.
      Jaderná, Eva (guarantor) -- Srbová, Alena (203 Czech Republic, belonging to the institution)
      Keywords in English: consumer behaviour; corporate social responsibility; promotion; sustainability; sustainable product
      Changed by: Barbora Kroupová, učo 25655. Changed: 6/6/2024 10:24.
      More: https://is.vstecb.cz/publication/72181/en

    2023

    1. Differences in sustainable nutrition behaviour of different generations of Czech consumers
      SRBOVÁ, Alena and Eva JADERNÁ. Differences in sustainable nutrition behaviour of different generations of Czech consumers. Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 11, No 2, p. 23-36. ISSN 2345-0282.
      URL
      Name in Czech: Rozdíly v chování různých generací českých spotřebitelů v oblasti udržitelné výživy
      Name (in English): Differences in sustainable nutrition behaviour of different generations of Czech consumers
      RIV: Article in a journal. English. Lithuania.
      Srbová, Alena (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: consumer behavior; sustainable nutrition; generations; byuing behavior; consumer
      Changed by: Barbora Kroupová, učo 25655. Changed: 29/4/2024 10:45.
      More: https://is.vstecb.cz/publication/71761/en
    2. Fairtrade products in retail chains: Case study in the Czech Republic
      SRBOVÁ, Alena and Nikola SAGAPOVA. Fairtrade products in retail chains: Case study in the Czech Republic. Entrepreneurship and Sustainability Issues. Vilnius,Litva: Entrepreneurship and Sustainability Center, 2023, vol. 10, No 4, p. 105-117. ISSN 2345-0282.
      English. Lithuania.
      Keywords in English: fairtrade products; primary raw materials; retail chains; private labels; Fairtrade in the Czech Republic and Slovakia
      Changed by: Barbora Kroupová, učo 25655. Changed: 18/7/2023 14:22.
      More: https://is.vstecb.cz/publication/68382/en
Displayed: 26/8/2024 00:59