There are determinated basic general tendencies of knowledges and competencies requierements on graduates of universities with the specifications on profession baccalaureate programs in this report. The qualitative change characteristics was effected in the scope of employment managers and there were also made some provision for new aspects in entrepreneurial subjects in market and globalization economy behaviour. Attention is devoted especially to action competencies and to generation so - called creative financing intelligence, whose meaning dramatically accumulates and it should be comparative advantage of professional oriented baccalaureate study programmes. In fine are presented records from questionnaire disquisition of choosen psychologically- diagnostic and motivational parameters by VOS students and students of baccalaureate programmes in České Budějovice.