B 2008

Marketing Management

KOTLER, P and K. L. KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, P and K. L. KELLER

Edition

12. vyd. Praha, 788 pp. 2008

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

80-247-1359-4
Changed: 13/4/2010 20:45, Ing. Věra Mulačová, Ph.D.
Displayed: 20/6/2025 04:29