In recent decades, the development of product-profit corporate business models has emerged as a significant topic of interest for corporate managers and academics. This paper examines the creation of product-profit corporate business models in a specific industry during a crisis period. The study sample comprised over 260 companies over 2021 and 2022. The research employed correlation analysis, one-criteria ANOVA, and Dimensional Analysis to test four hypotheses. The research results showed that the components of the corporate environment (microenvironment, meso-environment, and macro-environment) are interconnected. The significance of the meso-environment in generating business models was confirmed, highlighting its impact on competitiveness and profitability. The findings indicated a shift in the conceptualization of business models based on corporate margin creation. Economic, political-legal, and technical-technological factors were found to play increasingly important roles. The study also disproved the hypothesis regarding the time dimension in corporate or business strategy innovation. Corporate practice has reduced the time intervals for innovation from years to the current timeframe of months. This suggests a disconnect between corporate practice and scientific research in business model projection. Overall, this article addresses the scientific knowledge deficit surrounding specific business models for individual industries. It provides insights into effective business model projection and implementation strategies sought by business managers. © 2025, Centre of Sociological Research. All rights reserved.