KOLLMANN, Jaroslav, Malgorzata LEGOWIK-MALOLEPSZA a Daniel CHAMRADA. ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES. Entrepreneurship and Sustainability Issues. Vilnius, Lithuania: Entrepreneurship and Sustainability Center, 2024, roč. 11, č. 4, s. 135-153. ISSN 2345-0282. |
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@article{72641, author = {Kollmann, Jaroslav and LegowikandMalolepsza, Malgorzata and Chamrada, Daniel}, article_location = {Vilnius, Lithuania}, article_number = {4}, keywords = {eco-marketing; competitive strategies; energy companies; company's costs}, language = {eng}, issn = {2345-0282}, journal = {Entrepreneurship and Sustainability Issues}, title = {ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES}, url = {https://jssidoi.org/jesi/article/1196}, volume = {11}, year = {2024} }
TY - JOUR ID - 72641 AU - Kollmann, Jaroslav - Legowik-Malolepsza, Malgorzata - Chamrada, Daniel PY - 2024 TI - ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES JF - Entrepreneurship and Sustainability Issues VL - 11 IS - 4 SP - 135-153 EP - 135-153 PB - Entrepreneurship and Sustainability Center SN - 23450282 KW - eco-marketing KW - competitive strategies KW - energy companies KW - company's costs UR - https://jssidoi.org/jesi/article/1196 N2 - "This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices." ER -
KOLLMANN, Jaroslav, Malgorzata LEGOWIK-MALOLEPSZA a Daniel CHAMRADA. ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES. \textit{Entrepreneurship and Sustainability Issues}. Vilnius, Lithuania: Entrepreneurship and Sustainability Center, 2024, roč.~11, č.~4, s.~135-153. ISSN~2345-0282.
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