The contribution unveils the outcomes of a case study conducted in Chotebor, Czech Republic, highlighting the pivotal role of long-term traffic analysis in fostering sustainable urban development. It exemplifies how cutting-edge technology and data can be instrumental in formulating more streamlined and eco-conscious urban blueprints. Within the framework of this initiative, surveillance cameras and traffic analysis software were deployed, yielding profound insights into the city's present dynamics and prospective demands. The findings of this case study signify that well-conceived urban infrastructure encompassing bypass routes and traffic optimization can notably amplify urban efficiency and sustainability. The study underlines the necessity for adaptability and flexibility in urban planning to effectively address unforeseen challenges. In its entirety, this research stands as a beacon of inspiration for municipalities aspiring to harness data and contemporary technology to steer towards sustainable and future-ready urban development.