Podrobný výpis o publikaci

The aim of the methodology is to offer SMEs instructive scenarios that can be applied during a crisis situation with a goal prevent and mitigate the negative effects of such a situation on the company. Methodology (development scenarios) they provide businesses with practical instructions that will help them manage crisis situations more easily and with better quality and more effectively manage performance, increase adaptation and resilience of enterprises and prevent risks and partial problems that are identified with the crisis situation in the local, regional, national, international and global scale. During the processing of development scenarios, in addition to the knowledge gained in the framework of the implemented fieldwork investigations (see research methodology below) also applied the previous knowledge of economic science in areas of strategic management, management, human resource management, sales and marketing activities and product portfolio. The result of the methodology is the creation of individual development scenarios (Strategic management of a business in a crisis period, Management – Business management in a crisis period, Human resource management of a business in a crisis period period, Sales and marketing activities of the company in the crisis period, Product portfolio of the company in crisis period), which are an integral part of the methodology.