BELAS, Jaroslav, Beata GAVUROVA, Lenka NOVOTNÁ a Lubos SMRCKA. EXAMINATION OF DIFFERENCES IN USING MARKETING TOOLS IN THE MANAGEMENT OF SMEs IN THE VISEGRÁD GROUP COUNTRIES. Amfiteatru Economic. Bukurešť, Rumunsko: ASE, roč. 24, č. 60, s. 447-463. ISSN 1582-9146. 2022. |
Další formáty:
BibTeX
LaTeX
RIS
@article{63942, author = {BELAS, Jaroslav and GAVUROVA, Beata and Novotná, Lenka and SMRCKA, Lubos}, article_location = {Bukurešť, Rumunsko}, article_number = {60}, keywords = {marketing mix; classic marketing tools; sustainable marketing; business strategies; business sustainability; business environment}, language = {eng}, issn = {1582-9146}, journal = {Amfiteatru Economic}, title = {EXAMINATION OF DIFFERENCES IN USING MARKETING TOOLS IN THE MANAGEMENT OF SMEs IN THE VISEGRÁD GROUP COUNTRIES}, url = {https://publikace.k.utb.cz/bitstream/handle/10563/1011042/Fulltext_1011042.pdf?sequence=1&isAllowed=y}, volume = {24}, year = {2022} }
TY - JOUR ID - 63942 AU - BELAS, Jaroslav - GAVUROVA, Beata - Novotná, Lenka - SMRCKA, Lubos PY - 2022 TI - EXAMINATION OF DIFFERENCES IN USING MARKETING TOOLS IN THE MANAGEMENT OF SMEs IN THE VISEGRÁD GROUP COUNTRIES JF - Amfiteatru Economic VL - 24 IS - 60 SP - 447-463 EP - 447-463 PB - ASE SN - 15829146 KW - marketing mix KW - classic marketing tools KW - sustainable marketing KW - business strategies KW - business sustainability KW - business environment UR - https://publikace.k.utb.cz/bitstream/handle/10563/1011042/Fulltext_1011042.pdf?sequence=1&isAllowed=y N2 - The main aim of the study is to examine the differences in the use of the marketing tools in the management of small and medium-sized enterprises in the Visegrád Group (V4) countries. ER -
BELAS, Jaroslav, Beata GAVUROVA, Lenka NOVOTNÁ a Lubos SMRCKA. EXAMINATION OF DIFFERENCES IN USING MARKETING TOOLS IN THE MANAGEMENT OF SMEs IN THE VISEGRÁD GROUP COUNTRIES. \textit{Amfiteatru Economic}. Bukurešť, Rumunsko: ASE, roč.~24, č.~60, s.~447-463. ISSN~1582-9146. 2022.
|