KALINOVÁ, Eva, Jakub HORÁK a Eliška PEŠKOVÁ. Analysis of prices of print advertising and the effectiveness of print advertising on readers. Acta Oeconomica Universitatis Selye. Komárno, Slovensko: Faculty of Economics at J. Selye University in Komárno, roč. 10, č. 2, s. 25-46. ISSN 2644-5212. 2021. |
Další formáty:
BibTeX
LaTeX
RIS
@article{63341, author = {Kalinová, Eva and Horák, Jakub and Pešková, Eliška}, article_location = {Komárno, Slovensko}, article_number = {2}, keywords = {advertising; print; prices; print effectiveness; marketing}, language = {eng}, issn = {2644-5212}, journal = {Acta Oeconomica Universitatis Selye}, title = {Analysis of prices of print advertising and the effectiveness of print advertising on readers}, url = {http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf}, volume = {10}, year = {2021} }
TY - JOUR ID - 63341 AU - Kalinová, Eva - Horák, Jakub - Pešková, Eliška PY - 2021 TI - Analysis of prices of print advertising and the effectiveness of print advertising on readers JF - Acta Oeconomica Universitatis Selye VL - 10 IS - 2 SP - 25-46 EP - 25-46 PB - Faculty of Economics at J. Selye University in Komárno SN - 26445212 KW - advertising KW - print KW - prices KW - print effectiveness KW - marketing UR - http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf N2 - The authors aim is to analyze the prices of printed advertising in domestic printers and to find out the effectiveness of printed advertising in paper form for readers. ER -
KALINOVÁ, Eva, Jakub HORÁK a Eliška PEŠKOVÁ. Analysis of prices of print advertising and the effectiveness of print advertising on readers. \textit{Acta Oeconomica Universitatis Selye}. Komárno, Slovensko: Faculty of Economics at J. Selye University in Komárno, roč.~10, č.~2, s.~25-46. ISSN~2644-5212. 2021.
|