J
2021
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND, Katarína KRAMÁROVÁ et. al.
Basic information
Original name
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
Authors
JANOŠKOVÁ, Katarína (guarantor), Pavol KRÁL, Gheorghe POPESCU,
Zuzana ROWLAND (203 Czech Republic, belonging to the institution) and Katarína KRAMÁROVÁ
Edition
Management and Marketing, Bukurešť, Rumunsko, Editura Economica, 2021, 1842-0206
Other information
Type of outcome
Článek v odborném periodiku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Romania
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/75081431:_____/21:00002216
Organization unit
Institute of Technology and Business in České Budějovice
Keywords in English
brand; customer perception; brand perception; marketing research; Slovakia; Chi-Square test
V originále
The authors aim si to analyze of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features.
Displayed: 23/12/2024 11:57