J 2021

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND, Katarína KRAMÁROVÁ et. al.

Basic information

Original name

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Authors

JANOŠKOVÁ, Katarína (guarantor), Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND (203 Czech Republic, belonging to the institution) and Katarína KRAMÁROVÁ

Edition

Management and Marketing, Bukurešť, Rumunsko, Editura Economica, 2021, 1842-0206

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50200 5.2 Economics and Business

Country of publisher

Romania

Confidentiality degree

is not subject to a state or trade secret

References:

URL

RIV identification code

RIV/75081431:_____/21:00002216

Organization unit

Institute of Technology and Business in České Budějovice

Keywords in English

brand; customer perception; brand perception; marketing research; Slovakia; Chi-Square test

Tags

BSA_MIE, RIV21, SCOPUS
Changed: 14/12/2021 11:32, Mgr. Nikola Petříková

Abstract

V originále

The authors aim si to analyze of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features.
Displayed: 7/3/2025 03:11