Perception of car brands with an emphasis on expected benefits and features as prerequisites for ...

@article{61341,
   author = {Janošková, Katarína and Král, Pavol and Popescu, Gheorghe and Rowland, Zuzana and Kramárová, Katarína},
   article_location = {Bukurešť, Rumunsko},
   article_number = {3},
   keywords = {brand; customer perception; brand perception; marketing research; Slovakia; Chi-Square test},
   language = {eng},
   issn = {1842-0206},
   journal = {Management and Marketing},
   title = {Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction},
   url = {https://www.sciendo.com/article/10.2478/mmcks-2021-0018},
   volume = {16},
   year = {2021}
}

TY  - JOUR
ID  - 61341
AU  - Janošková, Katarína - Král, Pavol - Popescu, Gheorghe - Rowland, Zuzana - Kramárová, Katarína
PY  - 2021
TI  - Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
JF  - Management and Marketing
VL  - 16
IS  - 3
SP  - 300-315
EP  - 300-315
PB  - Editura Economica
SN  - 18420206
KW  - brand
KW  - customer perception
KW  - brand perception
KW  - marketing research
KW  - Slovakia
KW  - Chi-Square test
UR  - https://www.sciendo.com/article/10.2478/mmcks-2021-0018
N2  - The authors aim si to analyze of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features.
ER  - 

JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND a Katarína KRAMÁROVÁ. Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction. \textit{Management and Marketing}. Bukurešť, Rumunsko: Editura Economica, 2021, roč.~16, č.~3, s.~300-315. ISSN~1842-0206.