JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND and Katarína KRAMÁROVÁ. Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction. Management and Marketing. Bukurešť, Rumunsko: Editura Economica, vol. 16, No 3, p. 300-315. ISSN 1842-0206. 2021.
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Basic information
Original name Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
Authors JANOŠKOVÁ, Katarína (guarantor), Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND (203 Czech Republic, belonging to the institution) and Katarína KRAMÁROVÁ.
Edition Management and Marketing, Bukurešť, Rumunsko, Editura Economica, 2021, 1842-0206.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Romania
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/21:00002216
Organization unit Institute of Technology and Business in České Budějovice
Keywords in English brand; customer perception; brand perception; marketing research; Slovakia; Chi-Square test
Tags BSA_MIE, RIV21, SCOPUS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 14/12/2021 11:32.
Abstract
The authors aim si to analyze of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features.
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