JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND and Katarína KRAMÁROVÁ. Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction. Management and Marketing. Bukurešť, Rumunsko: Editura Economica, 2021, vol. 16, No 3, p. 300-315. ISSN 1842-0206. |
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@article{61341, author = {Janošková, Katarína and Král, Pavol and Popescu, Gheorghe and Rowland, Zuzana and Kramárová, Katarína}, article_location = {Bukurešť, Rumunsko}, article_number = {3}, keywords = {brand; customer perception; brand perception; marketing research; Slovakia; Chi-Square test}, language = {eng}, issn = {1842-0206}, journal = {Management and Marketing}, title = {Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction}, url = {https://www.sciendo.com/article/10.2478/mmcks-2021-0018}, volume = {16}, year = {2021} }
TY - JOUR ID - 61341 AU - Janošková, Katarína - Král, Pavol - Popescu, Gheorghe - Rowland, Zuzana - Kramárová, Katarína PY - 2021 TI - Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction JF - Management and Marketing VL - 16 IS - 3 SP - 300-315 EP - 300-315 PB - Editura Economica SN - 18420206 KW - brand KW - customer perception KW - brand perception KW - marketing research KW - Slovakia KW - Chi-Square test UR - https://www.sciendo.com/article/10.2478/mmcks-2021-0018 N2 - The authors aim si to analyze of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features. ER -
JANOŠKOVÁ, Katarína, Pavol KRÁL, Gheorghe POPESCU, Zuzana ROWLAND and Katarína KRAMÁROVÁ. Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction. \textit{Management and Marketing}. Bukurešť, Rumunsko: Editura Economica, 2021, vol.~16, No~3, p.~300-315. ISSN~1842-0206.
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