Detailed Information on Publication Record

Orlik Reservoir provides not only hydrological task but as well a wide range of functions which effected whole reservoir area. Watter pollution and its consequenses have bad influence to other activities of the Orlik microsurroundings, they affected municipalities and quality of inhabitants level of living, but also economic activities, SME s business, job opportunities, service and hobby activities and of course utilisation of area for tourism and travel. In the contributory paper the metohodology of marketing strategy for Orlík area development is presented. The suggestion is based on the findings of the internal and external audit which draws attention to the critical subjekt strenghts and weaknesses and the opportunities and treahts facing the area Orlik Reservoir. From the analyses it will be possible to present target groups and discuss the solution of marketing mix instruments.