LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF
SOUTH BOHEMIA

D 2018

LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA

LIŽBETINOVÁ, Lenka; Tsolmon JAMBAL and Jaroslav STUCHLÝ

Basic information

Original name

LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA

Authors

LIŽBETINOVÁ, Lenka (203 Czech Republic, guarantor, belonging to the institution); Tsolmon JAMBAL (496 Mongolia, belonging to the institution) and Jaroslav STUCHLÝ (203 Czech Republic, belonging to the institution)

Edition

1st ed. Žilina, Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018, p. 673 - 680, 2926 pp. 2018

Publisher

ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/75081431:_____/18:00002165

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-80-8154-249-7

UT WoS

000681676300088

Keywords in English

loyalty program; customer; customer preferences; marketing; QUALITY

Abstract

V originále

The rapid spread of new trends, technologies, innovations, increased competitive environment and more quantity of demanding customers are among the consequences of a globalized economic environment. Businesses use many ways to attract and retain these demanding customers. The development of information technologies in a globalized environment has brought widespread opportunities not only in advertising but also within loyalty programs. The aim of the paper is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the Region of South Bohemia. The attention is focused on the younger and middle-aged generation of customers, who are more open to new technologies and trends. The paper is based on partial research outputs focusing on customer loyalty preferences. The data were obtained in a questionnaire survey (e-questionnaire) in 2018. The selected sample consists of 269 respondents. The obtained data are evaluated by using basic descriptive statistics. Moreover, there is an independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences. The presented outputs of the paper can be used as a material for the targeted creation of effective loyalty programs with respect to the attitudes and preferences of customers in the conditions in the Region of South Bohemia within the context of globalization.

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Cite

LIŽBETINOVÁ, Lenka; Tsolmon JAMBAL and Jaroslav STUCHLÝ. LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA. Online. In prof. Ing. Tomas Kliestik, Ph.D. Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 673 - 680, 2926 pp. ISBN 978-80-8154-249-7.

@inproceedings{60201,
   author = {Ližbetinová, Lenka and Jambal, Tsolmon and Stuchlý, Jaroslav},
   address = {Žilina},
   booktitle = {Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018},
   edition = {1st ed.},
   editor = {prof. Ing. Tomas Kliestik, Ph.D.},
   keywords = {loyalty program; customer; customer preferences; marketing; QUALITY},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Žilina},
   isbn = {978-80-8154-249-7},
   pages = {673 - 680},
   publisher = {ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics},
   title = {LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA},
   url = {https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_2.pdf},
   year = {2018}
}

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AU  - Ližbetinová, Lenka - Jambal, Tsolmon - Stuchlý, Jaroslav
PY  - 2018
TI  - LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA
PB  - ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics
CY  - Žilina
SN  - 9788081542497
KW  - loyalty program
KW  - customer
KW  - customer preferences
KW  - marketing
KW  - QUALITY
UR  - https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_2.pdf
N2  - The rapid spread of new trends, technologies, innovations, increased competitive environment and more quantity of demanding customers are among the consequences of a globalized economic environment. Businesses use many ways to attract and retain these demanding customers. The development of information technologies in a globalized environment has brought widespread opportunities not only in advertising but also within loyalty programs. The aim of the paper is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the Region of South Bohemia. The attention is focused on the younger and middle-aged generation of customers, who are more open to new technologies and trends. The paper is based on partial research outputs focusing on customer loyalty preferences. The data were obtained in a questionnaire survey (e-questionnaire) in 2018. The selected sample consists of 269 respondents. The obtained data are evaluated by using basic descriptive statistics. Moreover, there is an independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences. The presented outputs of the paper can be used as a material for the targeted creation of effective loyalty programs with respect to the attitudes and preferences of customers in the conditions in the Region of South Bohemia within the context of globalization.
ER  -

LIŽBETINOVÁ, Lenka; Tsolmon JAMBAL and Jaroslav STUCHLÝ. LOYALTY PROGRAMS FROM A CUSTOMER’S PERSPECTIVE IN THE REGION OF SOUTH BOHEMIA. Online. In prof. Ing. Tomas Kliestik, Ph.D. \textit{Proceedings of 18th International Scientific Conference Globalization and Its Socio-Economic Consequences (Part II. – Behavioural Economics), Rajecké Teplice, 10. – 11. října 2018}. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p.~673 - 680, 2926 pp. ISBN~978-80-8154-249-7.

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