ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS

@inproceedings{60181,
   author = {Jambal, Tsolmon and Ližbetinová, Lenka and Stuchlý, Jaroslav},
   address = {Žilina},
   booktitle = {GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES},
   edition = {1st ed.},
   editor = {prof. Ing. Tomas Kliestik, Ph.D.},
   keywords = {loyalty program; customer; customer preferences marketing; QUALITY; IMPACT},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Žilina},
   isbn = {978-80-8154-249-7},
   pages = {570 - 576},
   publisher = {ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics},
   title = {ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS},
   url = {https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_2.pdf},
   year = {2018}
}

TY  - JOUR
ID  - 60181
AU  - Jambal, Tsolmon - Ližbetinová, Lenka - Stuchlý, Jaroslav
PY  - 2018
TI  - ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS
PB  - ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics
CY  - Žilina
SN  - 9788081542497
KW  - loyalty program
KW  - customer
KW  - customer preferences marketing
KW  - QUALITY
KW  - IMPACT
UR  - https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_2.pdf
N2  - Loyalty programs are already a common tool for sales promotion in a globalized society. The purpose of engaging a customer in these programs is a mutual benefit. On the part of the customer, it is in the form of financial and non-financial advantages and on the merchant side, it is in the form of getting a loyal and satisfied customer. The existence of a large number of loyalty programs on the market causes lower customer motivation to use these ways but also the higher demands. This puts pressure on the creation of sophisticated loyalty programs based on actual preferences, expectations, and attitudes of target customers. The aim of the article is to determine attitudes of South Bohemian customers to forms and set loyalty program conditions. The use of modern forms of communication and information technology within loyalty programs becomes an indisputable aspect that is characterized primarily by the younger generation of customers. Against this background, increased attention will be given to this group of respondents. The article draws on research conducted in 2018, which focuses on customer preferences and attitudes towards loyalty programs. The research was conducted through an e-questionnaire distributed on the web interface. The total number of respondents is 269 and the data obtained is processed using basic descriptive statistics. The presented outputs of the article can serve as a material for the targeted creation of effective loyalty programs in the South Bohemian Region under conditions of globalization.
ER  - 

JAMBAL, Tsolmon, Lenka LIŽBETINOVÁ a Jaroslav STUCHLÝ. ATTITUDES OF SOUTH BOHEMIAN CUSTOMERS TO FORMS AND SET LOYALTY PROGRAM CONDITIONS. Online. In prof. Ing. Tomas Kliestik, Ph.D. \textit{GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES}. 1st ed. Žilina: ZU – UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, s.~570 - 576, 2926 s. ISBN~978-80-8154-249-7.