ZAHRÁDKA, Jaroslav, Veronika MACHOVÁ and Jiří KUČERA. What is the price of outdoor advertising: A case study of the Czech republic? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, vol. 11, No 1, p. 386-391. ISSN 1804-7890. 2021.
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Basic information
Original name What is the price of outdoor advertising: A case study of the Czech republic?
Authors ZAHRÁDKA, Jaroslav (203 Czech Republic, belonging to the institution), Veronika MACHOVÁ (203 Czech Republic, guarantor, belonging to the institution) and Jiří KUČERA.
Edition Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2021, 1804-7890.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/21:00002134
Organization unit Institute of Technology and Business in České Budějovice
UT WoS 000674964900063
Keywords in English advertising; outdoor advertising; outdoor advertising price; TV advertising price; trends in outdoor advertising
Tags FIP_1, RIV21, WOS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 31/8/2021 08:27.
Abstract
Authors aim is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained.
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