ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, 2021, roč. 11, č. 1, s. 392-396. ISSN 1804-7890. |
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@article{59541, author = {Žilinská, Michaela and Vrbka, Jaromír and Kalinová, Eva}, article_location = {Hradec Králové, Česká republika}, article_number = {1}, keywords = {customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards}, language = {eng}, issn = {1804-7890}, journal = {Ad Alta - Journal of Interdisciplinary Research}, title = {Does the implementation of loyalty programmes lead to gaining a loyal customer?}, url = {https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul}, volume = {11}, year = {2021} }
TY - JOUR ID - 59541 AU - Žilinská, Michaela - Vrbka, Jaromír - Kalinová, Eva PY - 2021 TI - Does the implementation of loyalty programmes lead to gaining a loyal customer? JF - Ad Alta - Journal of Interdisciplinary Research VL - 11 IS - 1 SP - 392-396 EP - 392-396 PB - Magnanimitas SN - 18047890 KW - customers KW - retail chains KW - benefits KW - loyalty KW - loyalty programme KW - loyalty cards UR - https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul N2 - Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer. ER -
ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? \textit{Ad Alta - Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Magnanimitas, 2021, roč.~11, č.~1, s.~392-396. ISSN~1804-7890.
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