ŽILINSKÁ, Michaela, Jaromír VRBKA and Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, vol. 11, No 1, p. 392-396. ISSN 1804-7890. 2021.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Does the implementation of loyalty programmes lead to gaining a loyal customer?
Authors ŽILINSKÁ, Michaela (203 Czech Republic, belonging to the institution), Jaromír VRBKA (203 Czech Republic, guarantor, belonging to the institution) and Eva KALINOVÁ.
Edition Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2021, 1804-7890.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/21:00002133
Organization unit Institute of Technology and Business in České Budějovice
UT WoS 000674964900064
Keywords in English customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards
Tags FIP_1, RIV21, WOS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 31/8/2021 08:16.
Abstract
Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.
PrintDisplayed: 28/3/2024 19:17