Does the implementation of loyalty programmes lead to gaining a
loyal customer?

J 2021

Does the implementation of loyalty programmes lead to gaining a loyal customer?

ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ

Základní údaje

Originální název

Does the implementation of loyalty programmes lead to gaining a loyal customer?

Autoři

ŽILINSKÁ, Michaela (203 Česká republika, domácí), Jaromír VRBKA (203 Česká republika, garant, domácí) a Eva KALINOVÁ

Vydání

Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2021, 1804-7890

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/75081431:_____/21:00002133

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

UT WoS

000674964900064

Klíčová slova anglicky

customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards

Štítky

FIP_1, RIV21, WOS

Změněno: 31. 8. 2021 08:16, Mgr. Nikola Petříková

Anotace

V originále

Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.

Přiložené soubory

Požádat o autorskou verzi souboru

Citovat

ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, 2021, roč. 11, č. 1, s. 392-396. ISSN 1804-7890.

@article{59541,
   author = {Žilinská, Michaela and Vrbka, Jaromír and Kalinová, Eva},
   article_location = {Hradec Králové, Česká republika},
   article_number = {1},
   keywords = {customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards},
   language = {eng},
   issn = {1804-7890},
   journal = {Ad Alta - Journal of Interdisciplinary Research},
   title = {Does the implementation of loyalty programmes lead to gaining a loyal customer?},
   url = {https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul},
   volume = {11},
   year = {2021}
}

TY  - JOUR
ID  - 59541
AU  - Žilinská, Michaela - Vrbka, Jaromír - Kalinová, Eva
PY  - 2021
TI  - Does the implementation of loyalty programmes lead to gaining a loyal customer?
JF  - Ad Alta - Journal of Interdisciplinary Research
VL  - 11
IS  - 1
SP  - 392-396
EP  - 392-396
PB  - Magnanimitas
SN  - 18047890
KW  - customers
KW  - retail chains
KW  - benefits
KW  - loyalty
KW  - loyalty programme
KW  - loyalty cards
UR  - https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul
N2  - Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.
ER  -

ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? \textit{Ad Alta - Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Magnanimitas, 2021, roč.~11, č.~1, s.~392-396. ISSN~1804-7890.

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