Does the implementation of loyalty programmes lead to gaining a
loyal customer?

J 2021

Does the implementation of loyalty programmes lead to gaining a loyal customer?

ŽILINSKÁ, Michaela, Jaromír VRBKA and Eva KALINOVÁ

Basic information

Original name

Does the implementation of loyalty programmes lead to gaining a loyal customer?

Authors

ŽILINSKÁ, Michaela (203 Czech Republic, belonging to the institution), Jaromír VRBKA (203 Czech Republic, guarantor, belonging to the institution) and Eva KALINOVÁ

Edition

Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2021, 1804-7890

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/75081431:_____/21:00002133

Organization unit

Institute of Technology and Business in České Budějovice

UT WoS

000674964900064

Keywords in English

customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards

Abstract

V originále

Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.

Files attached

Does_the_implementation_of_loyalty_programmes_lead_to_gaining_a_loyal_customer.pdf

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Citovat

ŽILINSKÁ, Michaela, Jaromír VRBKA and Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, 2021, vol. 11, No 1, p. 392-396. ISSN 1804-7890.

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   author = {Žilinská, Michaela and Vrbka, Jaromír and Kalinová, Eva},
   article_location = {Hradec Králové, Česká republika},
   article_number = {1},
   keywords = {customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards},
   language = {eng},
   issn = {1804-7890},
   journal = {Ad Alta - Journal of Interdisciplinary Research},
   title = {Does the implementation of loyalty programmes lead to gaining a loyal customer?},
   url = {https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul},
   volume = {11},
   year = {2021}
}

TY  - JOUR
ID  - 59541
AU  - Žilinská, Michaela - Vrbka, Jaromír - Kalinová, Eva
PY  - 2021
TI  - Does the implementation of loyalty programmes lead to gaining a loyal customer?
JF  - Ad Alta - Journal of Interdisciplinary Research
VL  - 11
IS  - 1
SP  - 392-396
EP  - 392-396
PB  - Magnanimitas
SN  - 18047890
KW  - customers
KW  - retail chains
KW  - benefits
KW  - loyalty
KW  - loyalty programme
KW  - loyalty cards
UR  - https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul
N2  - Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.
ER  -

ŽILINSKÁ, Michaela, Jaromír VRBKA and Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? \textit{Ad Alta - Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Magnanimitas, 2021, vol.~11, No~1, p.~392-396. ISSN~1804-7890.

Detailed Information on Publication Record