ČABINOVÁ, Veronika, Peter GALLO, Petra PÁRTLOVÁ, Ján DOBROVIČ a Milan STOCH. Evaluating Business Performance and Efficiency in the Medical Tourism: A Multi-criteria Approach. Journal of Tourism and Services. Praha: Vysoká škola obchodní v Praze (Center for International Scientific Research of VŠO and VŠPP), roč. 12, č. 22, s. 198-221. ISSN 1804-5650. 2021.
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Základní údaje
Originální název Evaluating Business Performance and Efficiency in the Medical Tourism: A Multi-criteria Approach
Autoři ČABINOVÁ, Veronika (garant), Peter GALLO, Petra PÁRTLOVÁ (203 Česká republika, domácí), Ján DOBROVIČ (703 Slovensko, domácí) a Milan STOCH.
Vydání Journal of Tourism and Services, Praha, Vysoká škola obchodní v Praze (Center for International Scientific Research of VŠO and VŠPP), 2021, 1804-5650.
Další údaje
Originální jazyk angličtina
Typ výsledku Článek v odborném periodiku
Obor 50204 Business and management
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
WWW URL
Kód RIV RIV/75081431:_____/21:00002010
Organizační jednotka Vysoká škola technická a ekonomická v Českých Budějovicích
UT WoS 000668639000011
Klíčová slova anglicky Performance & Efficiency model; spa enterprises; financial ratios; indicators; EVA Momentum; Data Envelopment Analysis
Štítky RIV21, RRP_a, WOS
Návaznosti TL02000215, projekt VaV.
Změnil Změnila: Mgr. Nikola Petříková, učo 28324. Změněno: 18. 8. 2021 07:40.
Anotace
Measuring the performance and efficiency of the tourism enterprises is essential regarding the current pandemic situation. In such a context, improving their financial situation and competitive position also depend on the use of innovative multi-criteria evaluation models. The paper's main objective is to propose the newly designed Performance & Efficiency model (P&E model) for Slovak spa enterprises. Its structure consists of three dimensions - P&E_I, P&E_II, P&E_III. The application of Confirmatory Factor Analysis validates 34 key performance ratios reflecting the financial situation of enterprises within the P&E_I. In case of P&E_II, the development of value-added dynamics is measured by using the Economic Value Added Momentum. Using the Data Envelopment Analysis, the level of enterprise efficiency is quantified (P&E_III). The partial results of the dimensions are transformed using min-max normalization to the overall score ranging from 0 to 3. Based on the results, a rating scale of all enterprises is carried out, and both their partial and overall positions are assessed through benchmarking. During the research (2013 - 2018), the best results are achieved for SE03 (Spa Bojnice, Inc.), SE21 (Specialised Spa Institute Marina, s.e.), and SE18 (Spa Horny Smokovec, Ltd.). The worst-rated spa enterprises include SE14 (Natural Iodine Spa Ciz, Inc.), SE09 (Spa Sliac, Inc.), and SE19 (Pieniny Resort, Ltd.). The proposed P&E model is easily applicable to other tourism enterprises. The research as carried out enables deepening of knowledge concerning the multi-criteria evaluation and management concepts and helps enterprises overcome current unfavorable situations.
VytisknoutZobrazeno: 29. 3. 2024 14:39