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@inproceedings{58121, author = {Stuchlý, Jaroslav and Jambal, Tsolmon and Ližbetinová, Lenka}, address = {Les Ulis, Francie}, booktitle = {SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)}, edition = {Volume 73}, editor = {J. Horák, J. Vrbka and Z. Rowland}, keywords = {loyalty program; customers; customer view; marketing}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Les Ulis, Francie}, isbn = {978-2-7598-9094-1}, pages = {nestránkováno}, publisher = {EDP Sciences}, title = {Customer’s View and Experience with Loyalty Programs in the South Bohemia}, url = {https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html}, year = {2020} }
TY - JOUR ID - 58121 AU - Stuchlý, Jaroslav - Jambal, Tsolmon - Ližbetinová, Lenka PY - 2020 TI - Customer’s View and Experience with Loyalty Programs in the South Bohemia PB - EDP Sciences CY - Les Ulis, Francie SN - 9782759890941 KW - loyalty program KW - customers KW - customer view KW - marketing UR - https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html N2 - The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests. ER -
STUCHLÝ, Jaroslav, Tsolmon JAMBAL a Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. In J. Horák, J. Vrbka and Z. Rowland. \textit{SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)}. Volume 73. Les Ulis, Francie: EDP Sciences. s.~nestránkováno, 11 s. ISBN~978-2-7598-9094-1. 2020.
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