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@inproceedings{58101, author = {Dušek, Radim}, address = {Les Ulis, Francie}, booktitle = {SHS Web of Conferences}, edition = {Volume 73}, editor = {J. Horák, J. Vrbka and Z. Rowland (Eds.)}, keywords = {decision-making method; geomarketing; consumer spending; GIS software; SMEs}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Les Ulis, Francie}, isbn = {978-2-7598-9094-1}, pages = {nestránkováno}, publisher = {EDP Sciences}, title = {A decision-making method based on consumer spending data}, url = {https://www.shs-conferences.org/articles/shsconf/pdf/2020/01/shsconf_ies_2019_01006.pdf}, year = {2020} }
TY - JOUR ID - 58101 AU - Dušek, Radim PY - 2020 TI - A decision-making method based on consumer spending data PB - EDP Sciences CY - Les Ulis, Francie SN - 9782759890941 KW - decision-making method KW - geomarketing KW - consumer spending KW - GIS software KW - SMEs UR - https://www.shs-conferences.org/articles/shsconf/pdf/2020/01/shsconf_ies_2019_01006.pdf N2 - The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs' marketing and management decision-making process concerning Czech Republic local consumer goods markets` size and characteristics as well as for forecasting future growth rate. ER -
DUŠEK, Radim. A decision-making method based on consumer spending data. In J. Horák, J. Vrbka and Z. Rowland (Eds.). \textit{SHS Web of Conferences}. Volume 73. Les Ulis, Francie: EDP Sciences. s.~nestránkováno, 5 s. ISBN~978-2-7598-9094-1. 2020.
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