KRÁL, Pavol, Katarína JANOŠKOVÁ, George LAZAROIU a Petr ŠULEŘ. Impact of selected socio-demographic characteristics on branded product preference in consumer markets. MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY. WARSAW: Sciendo, roč. 15, č. 4, s. nestránkováno, 17 s. ISSN 1842-0206. doi:10.2478/mmcks-2020-0033. 2020. |
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@article{56501, author = {Král, Pavol and Janošková, Katarína and Lazaroiu, George and Šuleř, Petr}, article_location = {WARSAW}, article_number = {4}, doi = {http://dx.doi.org/10.2478/mmcks-2020-0033}, keywords = {brand; consumer attitudes; brand preference; Pearson Chi-Square}, language = {eng}, issn = {1842-0206}, journal = {MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY}, title = {Impact of selected socio-demographic characteristics on branded product preference in consumer markets}, url = {http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=11&SID=F3poXwGWHGp3bC2Qa8r&page=1&doc=1}, volume = {15}, year = {2020} }
TY - JOUR ID - 56501 AU - Král, Pavol - Janošková, Katarína - Lazaroiu, George - Šuleř, Petr PY - 2020 TI - Impact of selected socio-demographic characteristics on branded product preference in consumer markets JF - MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY VL - 15 IS - 4 SP - nestránkováno EP - nestránkováno PB - Sciendo SN - 18420206 KW - brand KW - consumer attitudes KW - brand preference KW - Pearson Chi-Square UR - http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=11&SID=F3poXwGWHGp3bC2Qa8r&page=1&doc=1 L2 - http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=11&SID=F3poXwGWHGp3bC2Qa8r&page=1&doc=1 N2 - The authors aim is to identity the correlation between selected socio-demographic characteristics and preferences for branded products by Slovak consumers, using a mathematical and statistical modelling. For this purpose, a comprehensive marketing survey is carried out involving Slovak consumers of the minimum age of 16. ER -
KRÁL, Pavol, Katarína JANOŠKOVÁ, George LAZAROIU a Petr ŠULEŘ. Impact of selected socio-demographic characteristics on branded product preference in consumer markets. \textit{MANAGEMENT \&{} MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY}. WARSAW: Sciendo, roč.~15, č.~4, s.~nestránkováno, 17 s. ISSN~1842-0206. doi:10.2478/mmcks-2020-0033. 2020.
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