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@article{55585, author = {Vaníčková, Radka and Woszczyna, Szczepańska}, article_location = {CZESTOCHOWA, Polsko}, article_number = {2}, doi = {http://dx.doi.org/10.17512/pjms.2020.21.2.30}, keywords = {strategic planning and decision-making; business and marketing plan; product's portfolio; marketing of services; innovation in business and marketing}, language = {eng}, issn = {2081-7452}, journal = {Polish Journal of Management Studies}, title = {Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry}, url = {https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45}, volume = {21/2020}, year = {2020} }
TY - JOUR ID - 55585 AU - Vaníčková, Radka - Woszczyna, Szczepańska PY - 2020 TI - Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry JF - Polish Journal of Management Studies VL - 21/2020 IS - 2 SP - 425 - 445 EP - 425 - 445 PB - CZESTOCHOWA UNIVERSITY OF TECHNOLOGY, FACULTY OF MANAGEMENT, Polsko SN - 20817452 KW - strategic planning and decision-making KW - business and marketing plan KW - product's portfolio KW - marketing of services KW - innovation in business and marketing UR - https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45 L2 - https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45 N2 - In today´s turbulent times, companies need to embrace new business models and paradigms of B2B marketers, learn from the mistakes of others and get inspired by new ways and innovative ideas, as innovations represent a source of a long-term profit, business success and competitive advantage. The aim of this contribution is to propose an effective business and marketing plan of the business and manufacturing holding companies Výstaviště České Budějovice in the Czech Republic with regard to the planned sales volume in quantitative and financial terms of long-term profit potential, business success and competitive advantage in the field of exhibitions in the Czech Republic. Scientific methods for obtaining information, data collection and results from the evaluation were analysis of identifying the phases of innovative marketing - selecting the area of interest of the marketing process, creating a “marketing gap” and suggesting of the way to link new ideas to original ones; method of secondary analysis of professional economic studies and written internal documents of the holding companies Výstaviště České Budějovice in the Czech Republic; formal interview in way of open questions with selected members of the management holdings Výstaviště České Budějovice in the Czech Republic and other. A specific hypothesis was proposed to verify the current change in the marketing concept that has an impact on the expansion of services portfolio, progress of an enterprise, support of production processes, and improvement of output values of economic indicators. The final output is the economic evaluation of the situation of the entrepreneurial entity the company Výstaviště České Budějovice in Czech Republic from the perspective of business and marketing strategy including case studies of two services. ER -
VANÍČKOVÁ, Radka and Szczepa$\backslash$'nska WOSZCZYNA. Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry. \textit{Polish Journal of Management Studies}. CZESTOCHOWA, Polsko: CZESTOCHOWA UNIVERSITY OF TECHNOLOGY, FACULTY OF MANAGEMENT, Polsko, 2020, 21/2020, No~2, p.~425 - 445. ISSN~2081-7452. Available from: https://dx.doi.org/10.17512/pjms.2020.21.2.30.
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