The issue of corporate business reputation in terms of increasing the performance and competitiveness of providers operating in the health sector is one of the rapidly developing and emerging topics. The question of reputation is closely related to the issue of trust and faith, in this case not in the theological context, as it commonly associate with, but primarily in the context of business aspects. The main aim of the presented study is to verify the set of reputation determinants respectively intangible assets in relation to the concept of performance of the providers operating in the health sector.