PIMONENKO, Tetyana, Yuriy BILAN, Jakub HORÁK, Liudmyla STARCHENKO and Waldemar GAJDA. Green brand of companies and greenwashing under sustainable development goals. Sustainability. Basel: MDPI AG, vol. 12, No 4, p. nestránkováno, 15 pp. ISSN 2071-1050. doi:10.3390/su12041679. 2020. |
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@article{53321, author = {Pimonenko, Tetyana and Bilan, Yuriy and Horák, Jakub and Starchenko, Liudmyla and Gajda, Waldemar}, article_location = {Basel}, article_number = {4}, doi = {http://dx.doi.org/10.3390/su12041679}, keywords = {brand; content analysis; renewable energy; sustainable development}, language = {eng}, issn = {2071-1050}, journal = {Sustainability}, title = {Green brand of companies and greenwashing under sustainable development goals}, url = {https://www.mdpi.com/2071-1050/12/4/1679}, volume = {12}, year = {2020} }
TY - JOUR ID - 53321 AU - Pimonenko, Tetyana - Bilan, Yuriy - Horák, Jakub - Starchenko, Liudmyla - Gajda, Waldemar PY - 2020 TI - Green brand of companies and greenwashing under sustainable development goals JF - Sustainability VL - 12 IS - 4 SP - nestránkováno EP - nestránkováno PB - MDPI AG SN - 20711050 KW - brand KW - content analysis KW - renewable energy KW - sustainable development UR - https://www.mdpi.com/2071-1050/12/4/1679 L2 - https://www.mdpi.com/2071-1050/12/4/1679 N2 - The companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company's green achievements. Such companies' behavior leads to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand. ER -
PIMONENKO, Tetyana, Yuriy BILAN, Jakub HORÁK, Liudmyla STARCHENKO and Waldemar GAJDA. Green brand of companies and greenwashing under sustainable development goals. \textit{Sustainability}. Basel: MDPI AG, vol.~12, No~4, p.~nestránkováno, 15 pp. ISSN~2071-1050. doi:10.3390/su12041679. 2020.
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