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@inproceedings{49801, author = {Chlopecký, Jakub and Moravec, Ladislav and Danel, Roman and Ameir, Omar}, address = {Ostrava}, booktitle = {13th International Conference on Strategic Management and Its Support by Information Systems}, editor = {Chytilova L.,Nemec R.}, keywords = {Havířovská teplárenská společnost a. s.; Porter’s Five Forces model; SWOT analysis; strategy decision making.}, howpublished = {paměťový nosič}, language = {eng}, location = {Ostrava}, isbn = {978-80-248-4306-3}, pages = {33-41}, publisher = {VSB-Technical University of Ostrava}, title = {External Analysis for the Purpose of Strategic Decision-Making of Heating Company}, year = {2019} }
TY - JOUR ID - 49801 AU - Chlopecký, Jakub - Moravec, Ladislav - Danel, Roman - Ameir, Omar PY - 2019 TI - External Analysis for the Purpose of Strategic Decision-Making of Heating Company PB - VSB-Technical University of Ostrava CY - Ostrava SN - 9788024843063 KW - Havířovská teplárenská společnost a. s. KW - Porter’s Five Forces model KW - SWOT analysis KW - strategy decision making. N2 - This paper summarizes the outputs of an external analysis for stra-tegic decision-making in the company Havířovská teplárenská společnost, a. s. and it sets out proposals for other individual strategies. Since the company lacks any strategic document for the period of 2019-2022, the paper primarily focuses on an external analysis of the environment outside the company itself. The following methods were used for the external analyses: Porter’s Five Forces model and a SWOT analysis. The practical importance and impact of this paper rests in presenting the analyses results to the company’s manage-ment and the members of the board of directors. The analyses are carried out by the authors in such a way that it is possible to also use theirs methods, procedures and results for other heating companies of similar scope. ER -
CHLOPECKÝ, Jakub, Ladislav MORAVEC, Roman DANEL a Omar AMEIR. External Analysis for the Purpose of Strategic Decision-Making of Heating Company. In Chytilova L.,Nemec R. \textit{13th International Conference on Strategic Management and Its Support by Information Systems}. Ostrava: VSB-Technical University of Ostrava. s.~33-41. ISBN~978-80-248-4306-3. 2019.
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