STRAKOVÁ, Jarmila, Petra PÁRTLOVÁ, Ján DOBROVIČ and Jan VÁCHAL. Situational analysis and its role in the process of strategic business management. Polish Journal of Management Studies. Częstochowa, Poland: Faculty of Management, Czestochowa University of Technology, vol. 18, No 1, p. 353 - 364. ISSN 2081-7452. doi:10.17512/pjms.2018.18.1.26. 2018.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Situational analysis and its role in the process of strategic business management.
Name in Czech Situační analýza a její role v procesu strategického řízení podniku
Authors STRAKOVÁ, Jarmila (203 Czech Republic, guarantor, belonging to the institution), Petra PÁRTLOVÁ (203 Czech Republic, belonging to the institution), Ján DOBROVIČ (703 Slovakia, belonging to the institution) and Jan VÁCHAL (203 Czech Republic, belonging to the institution).
Edition Polish Journal of Management Studies, Częstochowa, Poland, Faculty of Management, Czestochowa University of Technology, 2018, 2081-7452.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/18:00001533
Organization unit Institute of Technology and Business in České Budějovice
Doi http://dx.doi.org/10.17512/pjms.2018.18.1.26
UT WoS 000457447600026
Keywords (in Czech) situační analýza; hodnotový potenciál; manažerské metody
Keywords in English situational analysis; value potential; methods of management
Tags RIV19, STM, WOS
Changed by Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 22/4/2020 14:36.
Abstract
The paper focuses on the purpose and the role of methods of situation analysis, including managerial methods used as strategic tools in the management of enterprises for the formulation and development of corporate strategies. The research started in 2016 on a test group of 456 enterprises from the Czech Republic which included all size categories. Mathematical and statistical methods were used (methods of dimension reduction and generalized linear model) to analyze and to evaluate the importance of a strategic situation analysis, including managerial methods, in the process of generation of a corporate strategy in comparison with a corporate value potential, and to identify impact on their competitiveness and sustainability in the current market environment. The decisive activities for manufacturing and industrial enterprises include scientific and technical development and input logistics; in the services sector, the decisive activities are marketing, management of material and after-sale servicing. Profitability and competitiveness in the primary sector are most significantly influenced by output logistics and services. The value chain has been proved to strongly influence economic results and profitability but a generally presented opinion has not been confirmed about the importance, necessity and universal character of internal and external strategic analyses for formulation and development of a corporate strategy.
Abstract (in Czech)
Příspěvek je zaměřen na úlohu a roli metod situační analýzy včetně manažerských metod využívaných jako strategických nástrojů řízení podniku pro formulaci a projekci podnikové strategie. Na testovacím souboru podniků v rámci České republiky je s využitím matematicko-statistických metod (metody dimenzionální redukce a generalizovaného lineárního modelu) analyzována a vyhodnocena významnost strategické situační analýzy včetně manažerských metod v komparaci s hodnotovým podnikovým potenciálem a indikován vliv na jejich konkurenceschopnost a udržitelnost v současném tržním prostředí.
PrintDisplayed: 28/3/2024 19:31