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@article{48941, author = {Straková, Jarmila and Pártlová, Petra and Dobrovič, Ján and Váchal, Jan}, article_location = {Częstochowa, Poland}, article_number = {1}, doi = {http://dx.doi.org/10.17512/pjms.2018.18.1.26}, keywords = {situational analysis; value potential; methods of management}, language = {eng}, issn = {2081-7452}, journal = {Polish Journal of Management Studies}, title = {Situational analysis and its role in the process of strategic business management.}, url = {https://pjms.zim.pcz.pl/resources/html/article/details?id=183857}, volume = {18}, year = {2018} }
TY - JOUR ID - 48941 AU - Straková, Jarmila - Pártlová, Petra - Dobrovič, Ján - Váchal, Jan PY - 2018 TI - Situational analysis and its role in the process of strategic business management. JF - Polish Journal of Management Studies VL - 18 IS - 1 SP - 353 - 364 EP - 353 - 364 PB - Faculty of Management, Czestochowa University of Technology SN - 20817452 KW - situational analysis KW - value potential KW - methods of management UR - https://pjms.zim.pcz.pl/resources/html/article/details?id=183857 L2 - https://pjms.zim.pcz.pl/resources/html/article/details?id=183857 N2 - The paper focuses on the purpose and the role of methods of situation analysis, including managerial methods used as strategic tools in the management of enterprises for the formulation and development of corporate strategies. The research started in 2016 on a test group of 456 enterprises from the Czech Republic which included all size categories. Mathematical and statistical methods were used (methods of dimension reduction and generalized linear model) to analyze and to evaluate the importance of a strategic situation analysis, including managerial methods, in the process of generation of a corporate strategy in comparison with a corporate value potential, and to identify impact on their competitiveness and sustainability in the current market environment. The decisive activities for manufacturing and industrial enterprises include scientific and technical development and input logistics; in the services sector, the decisive activities are marketing, management of material and after-sale servicing. Profitability and competitiveness in the primary sector are most significantly influenced by output logistics and services. The value chain has been proved to strongly influence economic results and profitability but a generally presented opinion has not been confirmed about the importance, necessity and universal character of internal and external strategic analyses for formulation and development of a corporate strategy. ER -
STRAKOVÁ, Jarmila, Petra PÁRTLOVÁ, Ján DOBROVIČ and Jan VÁCHAL. Situational analysis and its role in the process of strategic business management. \textit{Polish Journal of Management Studies}. Częstochowa, Poland: Faculty of Management, Czestochowa University of Technology, vol.~18, No~1, p.~353 - 364. ISSN~2081-7452. doi:10.17512/pjms.2018.18.1.26. 2018.
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