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@inproceedings{48463, author = {Škoda, Miroslav and Bočková, Kateřina and Vaníčková, Radka}, address = {Ostrava}, booktitle = {PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON EUROPEAN INTEGRATION 2018 (ICEI 2018), PTS 1-3}, edition = {1.}, editor = {Staníčková, M.}, keywords = {changes and new approaches; EU innovation policy; innovation process; Procter&Gamble}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Ostrava}, isbn = {978-80-248-4169-4}, pages = {1474 - 1483}, publisher = {VŠB - Technical University of Ostrava}, title = {EU Innovation Policy: Changes and New Approaches in Procter&Gamble}, year = {2018} }
TY - JOUR ID - 48463 AU - Škoda, Miroslav - Bočková, Kateřina - Vaníčková, Radka PY - 2018 TI - EU Innovation Policy: Changes and New Approaches in Procter&Gamble PB - VŠB - Technical University of Ostrava CY - Ostrava SN - 9788024841694 KW - changes and new approaches KW - EU innovation policy KW - innovation process KW - Procter&Gamble N2 - "The aim of the paper is to find out whether the intensity and effectiveness of innovation contributes to measuring creativity and innovative approaches to the company portfolio. In contribution was presented the innovation policy EU, new approaches and innovation changes in Procter&Gamble. The study is divided into two specific parts – the theoretical and the analytical part – in order to verify stated hypothesis that stands: The use of complex system of innovation evaluation contributes to the successful product implementation. The following methods were used in the theoretical and analytical part to analyse the present contribution: analysis, synthesis, comparison, observation, questionnaire and interview. Basing on the results of the analysis, it can be concluded that the hypothesis has been verified. Without the complex evaluation system, the probably time-to-market indicator of the newly developed orinnovated products/services would be continuously increasing alongside with the amount of innovative ideas, as the consideration in terms of one metrics are not sufficient for the purposes of innovation potential which is conditioned by the quality of human resources and the organization’s capability to run more parallel innovative international projects. " ER -
ŠKODA, Miroslav, Kateřina BOČKOVÁ and Radka VANÍČKOVÁ. EU Innovation Policy: Changes and New Approaches in Procter\&{}Gamble. In Staníčková, M. \textit{PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON EUROPEAN INTEGRATION 2018 (ICEI 2018), PTS 1-3}. 1st ed. Ostrava: VŠB - Technical University of Ostrava, 2018, p.~1474 - 1483. ISBN~978-80-248-4169-4.
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