Přehled o publikaci

The sharing economy currently forms a really important aspect of an economy. The authors set out to determine the size of the population participating in the sharing economy through the use of social networks and other channels with the purpose of identifying and describing individual factors (variables) affecting this type of market segment. The objectives of this paper were to determine the age gap between male and female participants in the sharing economy and to identify specific factors that may affect their participation in it, in particular among respondents who actively use social networks. It was concluded that gender did affect participation in the sharing economy, whilst financial position and permanent address did not have any influence on this market segment. The authors also set out to determine the level of education of the population that is dominant on this market. In terms of methodology, the information presented in this paper is based on the results of an empirical questionnaire survey on participation in the sharing economy in the Czech Republic and the application of general statistical methods.